Even though gathering new customers is important, most e-commerce marketers focus only on that while somewhat neglecting client retention. But new customers cost them 5 times more than retaining the ones that are already invested in your company. Existing customers are 31% likely to spend more and 50% more likely to purchase new products.
This is why marketers should focus on them.
Here is an easy workflow of what you should do to optimize your emails for best results and an email automation cheat sheet that will make all the difference in your relationship with existing clients.