DMG Marketing Blog

    Leah Mallory

    As a Senior Digital Marketing Specialist at DMG + ThriveHive, I study and understand the online behavior and habits of your target consumer. Utilizing our full suite of digital marketing tactics, I develop audience-based strategies to align your brand with industry relevant content, drive leads, position you as the industry expert and ultimately grow your business and increase revenue.

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    Tracking Your Return on Investment

    Understanding not only where your marketing dollars are going, but the impact they’re having on your bottom line is perhaps the most important piece of any marketing puzzle.  The good news, it’s easier than ever to track these results and your return on investment!

    Why this matters…

    Understanding if each element of your marketing campaign is doing its job is going to allow for a more cohesive, powerful strategy.  Having this type of insight into your campaign will allow for you to make necessary (and otherwise difficult!) decisions like…. transitioning dollars to a more effective tactic, increasing budget where there is an opportunity for additional growth, or supplementing what’s already working with a new marketing vehicle. 

    Tracking your results…

    4 Easy Steps To Grow Your Instagram Following

    We are spending more time than ever on social media. In fact, we’re spending approximately 2 hours and 15 minutes per day scrolling through our news feeds.[1]  

    This is a lot of time. 

    This is a lot of time your business can spend connecting with your target audience; building trust, asking what they want to see more of from you and keeping them up-to-speed on your ever-growing brand.

    Assuming, (since it’s 2018 and Facebook is officially 14 year’s old!) that you have your Facebook strategy down, right? What about Instagram? There are currently 1 billion monthly active users on Instagram (up from 800 million in September 2017!) and that number is continuing to grow.[2][3]

    So, how can your business grow it’s Instagram following?  By following these 4 easy steps.

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