DMG Marketing Blog

    Customer Service Strategies that Help Maximize Holiday Sales

    By: Catherine Conlan

    The holiday season is make-or-break time for many retailers, hospitality employers and service companies. Perhaps your company is feeling the stress of relying on seasonal employees to generate the holiday sales you’ll need to finish the year in the black. 

     The best way to remedy this situation is to focus on better customer service-- especially during the all-important holiday season. Chances are your competitors are already working on improving theirs. 

    “There have been a lot of lessons learned about customer service failure,” says Steve Goldberg, president of The Grayson Co., a retail and investment consulting company in New York City. “They’re being much more careful.”

    Here’s how to boost your holiday sales with great customer service

    Holiday Prep for the Small Business Owner

    Too early to already be thinking about the holidays? Think again! The National Retail Federation found that about 40% of consumers begin their holiday shopping before Halloween – a trend that has been pretty consistent since 2004. With the holiday season being one of the most profitable times for businesses, it is critical to start marketing to consumers early and strategically. Here are some key marketing insights for small business owners to have a successful holiday sales season:

    •  Be in the right place, at the right time, with the right message

    The best marketing plans include multiple points of contact whether it’s through print, digital, or social means. Think about your customers and how they might make a purchase from your business. Print advertising is often sought out and seen as a local, trusted source for holiday shopping and digital components are now a necessity:

    “This year, 56% of all in-store retail sales, $2.1 trillion, will be influenced by what consumers see on digital media. About 70% of shoppers in all age categories use digital media before a shopping trip.” 

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