Without a doubt, the Holy Grail of all internet-marketing efforts is traffic. If you cannot deliver on this front, the prospect of selling products or services to consumers is slim. One of the ways that you can increase traffic to your site is by leveraging the power of search engine optimization (SEO). According to a study carried out by Outbrain, search is by far the largest driver of traffic to websites. In addition, 62 percent of all web users only click links displayed on the first page of search engine results. To find out why you should take search engine optimization seriously, keep reading.