If you want your website to be a lead generation tool for your business, you need to drive traffic to it. If you want to drive traffic to your website, you need to give it a prominent presence on the web. Here are ten steps you can [and should definitely] take to make sure your website stands out, gets noticed, and helps to grow your business.
1. Get Search Engines to Notice Your Website
SEO (search engine optimization) is the practice of increasing both the quality and quantity of traffic to your website through organic (unpaid) search results. SEO is a vital component to your website’s success and must be planned properly to grab the attention of the right people.
Utilizing specific keywords and content throughout your website will be one of the primary ways to help you succeed at SEO. Conduct some keyword research to find which words and phrases you should be using. Also, be as specific to your product or service as possible to ensure you’re only pulling traffic that actually wants what you’re selling.
Option 1: Personal trainer
Option 2: Personal trainer for women in Boston
Obviously, option 2 is going to attract a specific demographic so you won’t be getting men from Arizona calling you for your training rates, and that’s a good thing.
There are other technical tips to improve SEO like optimizing your page to load quickly and revisiting your site’s navigation and internal links structure. If you have a webmaster, you should definitely be putting this on the table for discussion.