DMG Marketing Blog

    How to Optimize Your Landing Pages for Conversion

    Whether you’re using your landing page to make direct sales or gather emails from leads, it is one of the most crucial steps in the conversion process. After all the outreach and advertising, it comes down to this final act. Will your prospects turn into customers? They will if your offer is solid and your landing page is optimized for conversion.

    Landing Page Optimization Tips

    As with other steps in the process, you want to ensure that your landing page is compelling visitors to take whatever action you want them to take. Here are a few ideas on how to increase your conversion rates.

    Pros and Cons of Stock Photos for Business

    Believe it or not, stock photos first came about in the 1920’s. Since their conception, stock photos can now be found in every corner of the web and on just about every site in existence. Even though they present a great opportunity for photographers across the globe, it gets a little tricky for business. Depending on your content strategy and the way you plan on using them, stock photos can either hurt your brand or help it. In this article, we’re going to discuss the pros and cons of stock photos, as well as when to use them and when to avoid them.

    How to Give Your Business a Digital Presence

    Start With a Digital Foundation

    Before you start to get overwhelmed with optimization, mobilization, engagement, and other “zations”, take a breather and think simple: build your digital foundation. Think of a foundation for a home or building. It’s pretty boring. It’s got no bells or whistles. Nothing special to look at. It doesn’t catch your eye. Yet without it, you can not have a structurally sound house or build off of it with aesthetic and functional elements.

    If you’re feeling overwhelmed with your digital presence, start here:

    10 Ways to Get Your Website Noticed

    If you want your website to be a lead generation tool for your business, you need to drive traffic to it. If you want to drive traffic to your website, you need to give it a prominent presence on the web. Here are ten steps you can [and should definitely] take to make sure your website stands out, gets noticed, and helps to grow your business.

    1. Get Search Engines to Notice Your Website

    SEO (search engine optimization) is the practice of increasing both the quality and quantity of traffic to your website through organic (unpaid) search results. SEO is a vital component to your website’s success and must be planned properly to grab the attention of the right people.

    Utilizing specific keywords and content throughout your website will be one of the primary ways to help you succeed at SEO. Conduct some keyword research to find which words and phrases you should be using. Also, be as specific to your product or service as possible to ensure you’re only pulling traffic that actually wants what you’re selling.

    For example:
    Option 1: Personal trainer

    Option 2: Personal trainer for women in Boston

    Obviously, option 2 is going to attract a specific demographic so you won’t be getting men from Arizona calling you for your training rates, and that’s a good thing.

    There are other technical tips to improve SEO like optimizing your page to load quickly and revisiting your site’s navigation and internal links structure. If you have a webmaster, you should definitely be putting this on the table for discussion.

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