---
title: LOCALiQ | Columbus Marketing Blog | Freddie Tubbs
description: Freddie Tubbs is a digital marketing strategist at Paper Fellows. He also regularly contributes article to The Vault and Nozbe magazine, and works as a part-time content editor at Australian Help and Australian Reviewer blogs.
---

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# LOCALiQ | Columbus Marketing Blog

## Freddie Tubbs

Freddie Tubbs is a digital marketing strategist at Paper Fellows. He also regularly contributes article to The Vault and Nozbe magazine, and works as a part-time content editor at Australian Help and Australian Reviewer blogs.

## Recent Posts

## [8 Email Workflows and a Cheat Sheet That Will Engage Your Customers](https://www.advertisecolumbus.com/blog/email-workflows-that-engage-your-customers)

[![](https://www.advertisecolumbus.com/hubfs/featured%20image.jpg) ](https://www.advertisecolumbus.com/blog/email-workflows-that-engage-your-customers)

Even though gathering new customers is important, most e-commerce marketers focus only on that while somewhat neglecting client retention. But new customers cost them [5 times](https://www.invespcro.com/blog/customer-acquisition-retention/) more than retaining the ones that are already invested in your company. Existing customers are 31% likely to spend more and 50% more likely to purchase new products.

This is why marketers should focus on them.

Here is an easy workflow of what you should do to optimize your emails for best results and an email automation cheat sheet that will make all the difference in your relationship with existing clients.

[fa icon="clock-o"] Thu, Sep 20, 2018  [fa icon="user"] [Freddie Tubbs](https://www.advertisecolumbus.com/blog/author/freddie-tubbs)  [fa icon="folder-open'] [Email Marketing](https://www.advertisecolumbus.com/blog/topic/email-marketing) 

[Read More »](https://www.advertisecolumbus.com/blog/email-workflows-that-engage-your-customers)

[All posts](https://www.advertisecolumbus.com/blog/all)

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- [Optimization (1)](https://www.advertisecolumbus.com/blog/topic/optimization)
- [Pre Roll Video (1)](https://www.advertisecolumbus.com/blog/topic/pre-roll-video)
- [Publishing (1)](https://www.advertisecolumbus.com/blog/topic/publishing)
- [Retargeting (1)](https://www.advertisecolumbus.com/blog/topic/retargeting)
- [Return on Investment (1)](https://www.advertisecolumbus.com/blog/topic/return-on-investment)
- [Sales (1)](https://www.advertisecolumbus.com/blog/topic/sales)
- [Sales Management (1)](https://www.advertisecolumbus.com/blog/topic/sales-management)
- [Seasonal Hiring (1)](https://www.advertisecolumbus.com/blog/topic/seasonal-hiring)
- [Silent Suffering (1)](https://www.advertisecolumbus.com/blog/topic/silent-suffering)
- [Social Media Marketing (1)](https://www.advertisecolumbus.com/blog/topic/social-media-marketing)
- [Special Pricing (1)](https://www.advertisecolumbus.com/blog/topic/special-pricing)
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- [Travel (1)](https://www.advertisecolumbus.com/blog/topic/travel)
- [Webinar (1)](https://www.advertisecolumbus.com/blog/topic/webinar)
- [Word of Mouth Marketing (1)](https://www.advertisecolumbus.com/blog/topic/word-of-mouth-marketing)
- [Workplace Culture (1)](https://www.advertisecolumbus.com/blog/topic/workplace-culture)
- [YouTube (1)](https://www.advertisecolumbus.com/blog/topic/youtube)
- [eCommerce (1)](https://www.advertisecolumbus.com/blog/topic/ecommerce)

[see all](https://www.advertisecolumbus.com/blog/author/freddie-tubbs#)

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