---
title: LOCALiQ | Columbus Marketing Blog | Advertising
description: Advertising | The LOCALiQ | Columbus Marketing Blog goes a little further with updated advertising and marketing tips for your business.
---

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# LOCALiQ | Columbus Marketing Blog

## [The Columbus Dispatch to offer new pricing](https://www.advertisecolumbus.com/blog/the-columbus-dispatch-to-offer-new-pricing)

[![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/roadblock_image.jpg) ](https://www.advertisecolumbus.com/blog/the-columbus-dispatch-to-offer-new-pricing)

The [Columbus Dispatch](https://www.advertisecolumbus.com/newspapers/the-columbus-dispatch) has restructured its [Roadblock](https://www.advertisecolumbus.com/dmg-roadblock-ad-specials) pricing for 2016 allowing advertisers a section front takeover at all-time low pricing. A Roadblock combines the skybox ad position and banner ad position on section fronts to achieve a full page takeover.

[fa icon="clock-o"] Fri, Jun 03, 2016  [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe)  [fa icon="folder-open'] [Advertising](https://www.advertisecolumbus.com/blog/topic/advertising), [The Columbus Dispatch](https://www.advertisecolumbus.com/blog/topic/the-columbus-dispatch), [Special Pricing](https://www.advertisecolumbus.com/blog/topic/special-pricing) 

[Read More »](https://www.advertisecolumbus.com/blog/the-columbus-dispatch-to-offer-new-pricing)

## [Dispatch Media Group Leaders speak at Columbus Metropolitan Club](https://www.advertisecolumbus.com/blog/dispatch-media-group-leaders-speak-at-columbus-metropolitan-club)

[![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/CMC_photo.jpg) ](https://www.advertisecolumbus.com/blog/dispatch-media-group-leaders-speak-at-columbus-metropolitan-club)

Last week Kirk Davis (CEO GateHouse Media group), Brad Harmon (Publisher, The Columbus Dispatch) and Ray Paprocki (Publisher, DMG/Magazines) were featured as guest speakers at the Columbus Metropolitan Club. The link below will allow you to listen and watch as they address members and guests of CMC.

[fa icon="clock-o"] Tue, Mar 29, 2016  [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe)  [fa icon="folder-open'] [Advertising](https://www.advertisecolumbus.com/blog/topic/advertising), [Newspaper](https://www.advertisecolumbus.com/blog/topic/newspaper), [Marketing](https://www.advertisecolumbus.com/blog/topic/marketing), [Magazines](https://www.advertisecolumbus.com/blog/topic/magazines), [Publishing](https://www.advertisecolumbus.com/blog/topic/publishing) 

[Read More »](https://www.advertisecolumbus.com/blog/dispatch-media-group-leaders-speak-at-columbus-metropolitan-club)

## [Dispatch veteran Zonars appointed VP of sales](https://www.advertisecolumbus.com/blog/dispatch-veteran-zonars-appointed-vp-of-sales)

[![](https://www.advertisecolumbus.com/hubfs/Headshots/zonars_headshot.jpg) ](https://www.advertisecolumbus.com/blog/dispatch-veteran-zonars-appointed-vp-of-sales)

[Dispatch Media Group](https://www.advertisecolumbus.com/) veteran Stephen Zonars has been appointed vice president of sales.

[fa icon="clock-o"] Thu, Aug 06, 2015  [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe)  [fa icon="folder-open'] [Advertising](https://www.advertisecolumbus.com/blog/topic/advertising), [Newspaper](https://www.advertisecolumbus.com/blog/topic/newspaper), [Marketing](https://www.advertisecolumbus.com/blog/topic/marketing), [Newspaper Advertising](https://www.advertisecolumbus.com/blog/topic/newspaper-advertising), [The Columbus Dispatch](https://www.advertisecolumbus.com/blog/topic/the-columbus-dispatch), [Dispatch Media Group](https://www.advertisecolumbus.com/blog/topic/dispatch-media-group), [Advertising News](https://www.advertisecolumbus.com/blog/topic/advertising-news), [Sales](https://www.advertisecolumbus.com/blog/topic/sales) 

[Read More »](https://www.advertisecolumbus.com/blog/dispatch-veteran-zonars-appointed-vp-of-sales)

## [Weekend Summer Travelers Hit the Road](https://www.advertisecolumbus.com/blog/weekend-summer-travelers-hit-the-road)

[![](https://www.advertisecolumbus.com/hubfs/travel.jpg) ](https://www.advertisecolumbus.com/blog/weekend-summer-travelers-hit-the-road)

Summer is here! Let’s be honest, as soon as we felt the crisp bite of 50 degree temperatures, we dragged our shorts and flip flops out of hibernation and braved the ‘warmth’. The arrival of the summer months not only brings about nicer weather, but also brings summer travel. Summer is a time for adults and families to break away from their daily madness and unwind with a getaway to *somewhere else*.

[fa icon="clock-o"] Mon, Jun 15, 2015  [fa icon="user"] [Janie Augsburger](https://www.advertisecolumbus.com/blog/author/janie-augsburger)  [fa icon="folder-open'] [Advertising](https://www.advertisecolumbus.com/blog/topic/advertising), [Advertising Tips](https://www.advertisecolumbus.com/blog/topic/advertising-tips), [Multimedia Advertising](https://www.advertisecolumbus.com/blog/topic/multimedia-advertising), [Tourism](https://www.advertisecolumbus.com/blog/topic/tourism), [Travel](https://www.advertisecolumbus.com/blog/topic/travel), [Columbus Market](https://www.advertisecolumbus.com/blog/topic/columbus-market), [Columbus Travel](https://www.advertisecolumbus.com/blog/topic/columbus-travel) 

[Read More »](https://www.advertisecolumbus.com/blog/weekend-summer-travelers-hit-the-road)

## [Utilizing Digital & Social Media, and Measuring Return on Investment](https://www.advertisecolumbus.com/blog/bid/348242/Utilizing-Digital-Social-Media-and-Measuring-Return-on-Investment)

[![](https://www.advertisecolumbus.com/hs-fs/file-993307987-png/images/increasetraffic1-resized-257.png) ](https://www.advertisecolumbus.com/blog/bid/348242/Utilizing-Digital-Social-Media-and-Measuring-Return-on-Investment)

[fa icon="clock-o"] Thu, Jun 12, 2014  [fa icon="user"] [Jarrod Miller](https://www.advertisecolumbus.com/blog/author/jarrod-miller)  [fa icon="folder-open'] [Advertising](https://www.advertisecolumbus.com/blog/topic/advertising), [Advertising Tips](https://www.advertisecolumbus.com/blog/topic/advertising-tips), [Marketing](https://www.advertisecolumbus.com/blog/topic/marketing), [Marketing Plan](https://www.advertisecolumbus.com/blog/topic/marketing-plan) 

[Read More »](https://www.advertisecolumbus.com/blog/bid/348242/Utilizing-Digital-Social-Media-and-Measuring-Return-on-Investment)

## [Building an Effective Marketing Communication Plan](https://www.advertisecolumbus.com/blog/bid/344704/Building-an-Effective-Marketing-Communication-Plan)

[![](https://www.advertisecolumbus.com/hs-fs/file-665816954-jpg/images/6strategies.jpg) ](https://www.advertisecolumbus.com/blog/bid/344704/Building-an-Effective-Marketing-Communication-Plan)

There is more to success than having a great product or service – if no one has heard of your company, you are not likely to generate leads and sales. In the emerging market of easy access to information, it is imperative that managers and businesses utilize tools to market their goods and services effectively. Otherwise, consumers and competitors will leave you in the dust.

[fa icon="clock-o"] Tue, May 06, 2014  [fa icon="user"] [Jarrod Miller](https://www.advertisecolumbus.com/blog/author/jarrod-miller)  [fa icon="folder-open'] [Advertising](https://www.advertisecolumbus.com/blog/topic/advertising), [Branding](https://www.advertisecolumbus.com/blog/topic/branding) 

[Read More »](https://www.advertisecolumbus.com/blog/bid/344704/Building-an-Effective-Marketing-Communication-Plan)

## [Building a Marketing Communication Plan](https://www.advertisecolumbus.com/blog/bid/342962/Building-a-Marketing-Communication-Plan)

[![](https://www.advertisecolumbus.com/hs-fs/file-671624661-jpg/images/update.jpg) ](https://www.advertisecolumbus.com/blog/bid/342962/Building-a-Marketing-Communication-Plan)

Getting started with a marketing communication plan can be intimidating. With so many platforms, it can be hard to tell which media will best reach your target audience. Let Dispatch Media Group assist you in this process by downloading our Top 6 Strategies to Build Your Marketing Communication Plan.

In it, you’ll find best practices which can be easily implemented in a variety of business models. In addition to learning the six strategies, Dispatch Media Group has included practical examples and real-world applications to further guide you. These steps are laid out simply, effectively, and will translate well to your business.

Our Top 6 Strategies will help you understand your target buyer, create and distribute  meaningful content, build presence through frequency, develop multi-touch campaigns, and learn to analyze the effectiveness of your advertising.

By incorporating the Top 6 Strategies, business owners will better understand their clientele, be able to market valuable content effectively through multiple media platforms, and evaluate their return on investment. Dispatch Media Group is confident that these strategies will build lasting customer relationships and improve your bottom line. So [download it now](http://dmg94.com/top-6-strategies-to-build-your-marketing-communication-plan) and start learning how to build a marketing communication plan for you business.

[fa icon="clock-o"] Thu, Apr 17, 2014  [fa icon="user"] [Jarrod Miller](https://www.advertisecolumbus.com/blog/author/jarrod-miller)  [fa icon="folder-open'] [Advertising](https://www.advertisecolumbus.com/blog/topic/advertising), [Newspaper](https://www.advertisecolumbus.com/blog/topic/newspaper), [Search Engine Optimization](https://www.advertisecolumbus.com/blog/topic/search-engine-optimization), [Blogging](https://www.advertisecolumbus.com/blog/topic/blogging) 

[Read More »](https://www.advertisecolumbus.com/blog/bid/342962/Building-a-Marketing-Communication-Plan)

## [Do not reach THE market, but reach YOUR market](https://www.advertisecolumbus.com/blog/bid/332304/Do-not-reach-THE-market-but-reach-YOUR-market)

[![](https://www.advertisecolumbus.com/hs-fs/file-456913984-jpg/images/blog_image-resized-600.jpg) ](https://www.advertisecolumbus.com/blog/bid/332304/Do-not-reach-THE-market-but-reach-YOUR-market)

In today’s market, you cannot fully understand your target market until you understand your own company. Raven, an online marketing service provider, published [a great article](http://raventools.com/blog/how-to-define-your-target-audience-the-right-way/) detailing the value of breaking down your marketing efforts into individual segments, with each segment representing a different group of customers with similar backgrounds, needs and values. The consequence of such an endeavor is a campaign with better focus that is more engaging to your target audience.

[fa icon="clock-o"] Mon, Jan 20, 2014  [fa icon="user"] [Rae Lemley](https://www.advertisecolumbus.com/blog/author/rae-lemley)  [fa icon="folder-open'] [Advertising](https://www.advertisecolumbus.com/blog/topic/advertising), [Social Media](https://www.advertisecolumbus.com/blog/topic/social-media), [Online Advertising](https://www.advertisecolumbus.com/blog/topic/online-advertising), [Columbus Dispatch](https://www.advertisecolumbus.com/blog/topic/columbus-dispatch), [Newspaper Advertising](https://www.advertisecolumbus.com/blog/topic/newspaper-advertising) 

[Read More »](https://www.advertisecolumbus.com/blog/bid/332304/Do-not-reach-THE-market-but-reach-YOUR-market)

## [Is Your Advertising Effective?](https://www.advertisecolumbus.com/blog/bid/323216/Is-Your-Advertising-Effective)

[![](https://www.advertisecolumbus.com/hs-fs/file-364719534-jpg/images/girl_for_blog.jpg) ](https://www.advertisecolumbus.com/blog/bid/323216/Is-Your-Advertising-Effective)

**It seems even the best have difficulty in knowing if there advertising is working or not. Measuring ad-recall is an immensely challenging process, especially in more traditional mediums such as print or magazines.

[fa icon="clock-o"] Fri, Nov 01, 2013  [fa icon="user"] [John Paterson](https://www.advertisecolumbus.com/blog/author/john-paterson)  [fa icon="folder-open'] [Advertising](https://www.advertisecolumbus.com/blog/topic/advertising), [Newspaper](https://www.advertisecolumbus.com/blog/topic/newspaper), [Campaign Tracking](https://www.advertisecolumbus.com/blog/topic/campaign-tracking), [Marketing](https://www.advertisecolumbus.com/blog/topic/marketing) 

[Read More »](https://www.advertisecolumbus.com/blog/bid/323216/Is-Your-Advertising-Effective)

## [Customer Data = Advertising Power](https://www.advertisecolumbus.com/blog/bid/312254/Customer-Data-Advertising-Power)

[![](https://www.advertisecolumbus.com/hs-fs/file-286364670-jpg/images/questions.jpg) ](https://www.advertisecolumbus.com/blog/bid/312254/Customer-Data-Advertising-Power)

Everybody has heard the saying “knowledge is power.” For business owner’s knowledge often comes from data, thus “data is power.” The more data your small business has the better, right? How many widgets sold last month and how many are in inventory? What is the profit margin on each widget sold? What were total sales yesterday, or last week? These are questions that business owners can answer quickly, and they are all derived from data.

[fa icon="clock-o"] Tue, Sep 03, 2013  [fa icon="user"] [Jarrod Miller](https://www.advertisecolumbus.com/blog/author/jarrod-miller)  [fa icon="folder-open'] [Advertising](https://www.advertisecolumbus.com/blog/topic/advertising), [Increasing Sales](https://www.advertisecolumbus.com/blog/topic/increasing-sales), [Small Business](https://www.advertisecolumbus.com/blog/topic/small-business), [Email Marketing](https://www.advertisecolumbus.com/blog/topic/email-marketing) 

[Read More »](https://www.advertisecolumbus.com/blog/bid/312254/Customer-Data-Advertising-Power)

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