It is no surprise that mobile activity continues to climb and account for more time spent online than any other device. In fact, 40% of people say that they prefer to complete their entire shopping journey on mobile. However, businesses are still seeing more conversions taking place on desktops than they do on mobile. Why is this? Not because of the smaller size screen as you may think. It is because the experience is not great for the consumer.
It’s not hard to see on a daily, no scratch that, an hourly basis the impact that mobile smart phones have on our behavior. Take a gander at any waiting room of any type of office and you’ll see heads down, fingers scrolling and swiping through screens. When you’re enjoying a meal at a restaurant, you’ll notice nearly every table has someone interacting on their device. Even in the corporate world, almost every individual at the meeting table will have their phones out of their pocket and right in front of them, making sure to capture every notification instantly.
The most powerful tool the consumer holds in today’s micro moment world is their phone. 82% of consumers reach for their phone when searching for a local business. As a marketer in 2016, displaying relevant content in these micro moments will keep your product or service under consideration. If your business is not relevant or found in mobile search you're missing out on a mountain of opportunity.
Google Think recently posted powerful details about 4 distinct moments you can capitalize on to increase sales.
Contact me today to consult on your mobile marketing strategy to increase sales and ensure your capturing your share of the 82% of consumers searching for a local business on their mobile device.