According to Google’s Consumer Barometer Survey (The Connected Consumer Survey)[1], when someone needs information the first place they look is the internet. This could be for news, information on a product or service that they need or want, and research on about anything imaginable. Heck, I go to the internet for EVERYTHING! In fact, over 74% of people in the U.S. go to the internet daily[2]. That’s over 242,645,260 people each day![3] So, it makes perfect sense based on how people are engaging with the internet that all businesses need to be online and have a digital marketing strategy. If you don’t have a digital marketing strategy, I assure you that you have been left in the dust. However, you can get yourself up-to-speed fairly quickly, and it’s really not that difficult to dip your toes into the online marketing world. Now, there are some initial steps to making sure you are ready to market yourself online, so check this article out here first. Once you are ready, here are 7 things to consider before you launch a digital campaign.
1. What do you want to accomplish with this digital campaign?
- Make sure that your goal is realistic and S.M.A.R.T (specific, measurable, achievable, relevant, and time-bound).
2. Who is your audience?
- If you are trying to recreate the successes that you have had with your current customers, look deeper at those customers, and then create a target by going after similar looking prospects.
3. What is the campaign message?
- Are you branding your business to make more people aware of you, are you looking to increase your business with a specific product or service you offer, or do you have something special that you want to get out?
4. What is the timeframe for this specific goal/campaign?
- It’s best to develop small goals within a larger consistent campaign. Keeping your business out there on an on-going basis is going to help you drive consistent business throughout the year.
5. What digital tactics will help you reach your audience at multiple points during the consumer journey?
- Make sure you are reaching consumers during the following stages of the journey: Awareness, Consideration, Evaluation, Purchase, and Loyalty
6. How will you determine the success of this campaign? Are you including mini-goals that will help you reach your larger goal?
- Make sure you are setting goals and Key Performance Indicators that are trackable throughout the campaign. Looking at the stages that a consumer takes to get to the buying stage is important, not just the end result.
7. What are the results showing?
- Review results and various performance indicators that you preset prior to the campaign start throughout the campaign. If needed adjust and optimize to what is performing best for you.
Consulting with a trusted digital specialist can make this process easier for any business. Contact DMG+ThriveHive today to help you grow your business with a strategic digital approach.
[1] https://www.consumerbarometer.com/en/insights/?countryCode=US
[2] https://www.consumerbarometer.com/en/trending/?countryCode=US&category=TRN-NOFILTER-ALL
[3] https://www.census.gov/popclock/
