LOCALiQ | Columbus Marketing Blog

4 Easy Steps To Grow Your Instagram Following

We are spending more time than ever on social media. In fact, we’re spending approximately 2 hours and 15 minutes per day scrolling through our news feeds.[1]

This is a lot of time.

This is a lot of time your business can spend connecting with your target audience; building trust, asking what they want to see more of from you and keeping them up-to-speed on your ever-growing brand.

Assuming, (since it’s 2018 and Facebook is officially 14 year’s old!) that you have your Facebook strategy down, right? What about Instagram? There are currently 1 billion monthly active users on Instagram (up from 800 million in September 2017!) and that number is continuing to grow.[2][3]

So, how can your business grow it’s Instagram following? By following these 4 easy steps.

Why Facebook’s News Feed is Changing (and What to Expect)

There has been a lot of buzz about the pending changes to the Facebook News Feed that were announced last week by Mark Zuckerberg. This post will address what those changes are, why they are being made, and what it means for your business.

[fa icon="clock-o"] Wed, Feb 14, 2018 [fa icon="user"] Hope Massie [fa icon="folder-open'] Social Media, Facebook, Digital Marketing Advice

As a blog and business owner, you want to ensure that all your efforts aren’t being wasted on non-essential tasks. If you are seeking to make an income from your blog, you need to be sure that your efforts are paying dividends. Using conversion hacks can help you increase not only your web traffic, but also your number of email subscribers, and paying customers. Learn the top conversion tactics that will help you transform your blog into a profitable business.

Understanding Conversions

Conversions are a necessary part of any successful blogging strategy. No matter whether you are just starting out as a blogger or already have an established online presence, conversions are the key to success. Understanding what a conversion is can help you to develop your income strategy.

A website conversion is the most important factor to the success of your online marketing strategy and goals. It means getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, or fill out a lead/contact form. Having a marketing website is useless if it doesn’t present the opportunity to close sales or generate leads. You can create these opportunities by using lead generation software like optinmonster.com/ which enables you to create lead capture forms through an easy to use drag and drop builder tool where you can create aesthetically pleasing opt-in forms that are optimized for the highest conversion rates.

If you are looking to run a profitable blog you need to know what motivates your site visitors so that you can convince them to take the action you desire. Ultimately, the goal is to have their actions result in profit for you, whether it is through ads or referral revenue, or service or product sales.

[fa icon="clock-o"] Tue, Sep 05, 2017 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Social Media, Small Business Advice, Digital Marketing Advice

Originally posted by: Catherine Conlan of Monster.com

[fa icon="clock-o"] Wed, May 10, 2017 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Social Media, Recruitment

The blog below from the Harvard Business Review looks at Facebook "likes" to determine if they are an effective tool to generate revenue. As a markerter, I found this post to be extremely interesting, especially since Facebook is a key component of any marketing strategy.

In a series of experiments, the researchers tested four increasingly interactive ways in which Facebook might affect customers’ behavior. First, they explored whether liking a brand—passively following it—makes people more likely to purchase it. Second, they examined whether people’s likes affect their friends’ purchasing. Third, they looked at whether liking affects things other than purchasing (for example, whether it can persuade people to engage in healthful behaviors). And fourth, they tested whether boosting likes by paying to have branded content displayed in followers’ news feeds increases the chances of meaningful behavior change.

The results were clear: Merely liking a brand neither increases purchasing nor spurs friends to purchase more. Supporting likes with branded content, however, can prompt meaningful behavior change. This shouldn't discourage you from using Facebook as part of your marketing plans, but should, however help you to understand it's role in the overarching theme of your marketing strategy. It IS important for your brand to engage on Facebook since those who "like" your brand often times spend more money than those who don't. But, your strategy shouldn't stop at gathering "likes". Amplifying efforts with advertising can provide higher returns on investment while creating an opportunity to connect with the most-loyal customers. Read the full article below...

Contact Us to for a free consultation on social media marketing. DMG/Propel is a Google Premier Partner and was recently named 2017's Best Digital Agency from the Local Media Association.

[fa icon="clock-o"] Thu, Mar 09, 2017 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Social Media, Digital Marketing, Facebook

In today’s market, you cannot fully understand your target market until you understand your own company. Raven, an online marketing service provider, published a great article detailing the value of breaking down your marketing efforts into individual segments, with each segment representing a different group of customers with similar backgrounds, needs and values. The consequence of such an endeavor is a campaign with better focus that is more engaging to your target audience.

[fa icon="clock-o"] Mon, Jan 20, 2014 [fa icon="user"] Rae Lemley [fa icon="folder-open'] Advertising, Social Media, Online Advertising, Columbus Dispatch, Newspaper Advertising

Social media isn't just designed for downloading funny videos or collecting online friends. It can also be the perfect tool for generating sales leads for your business. What makes social media networks so important in marketing?

[fa icon="clock-o"] Wed, May 15, 2013 [fa icon="user"] Jarrod Miller [fa icon="folder-open'] Branding, Social Media, Dispatch Digital

There are so many marketing options nowadays, it can be tough to figure out exactly how to measure them or figure out which are most effective. And since marketing is a key to a successful business, knowing how to measure return on investment on your marketing strategy has never been more important. Here are some low-cost, simple ideas to help start measuring your return on investment.

[fa icon="clock-o"] Mon, Jan 07, 2013 [fa icon="user"] Nana Babic [fa icon="folder-open'] Advertising, Campaign Tracking, Marketing Roi, Return on Investment, Social Media

LOCALiQ | Columbus Marketing Blog

4 Easy Steps To Grow Your Instagram Following

Why Facebook’s News Feed is Changing (and What to Expect)

6 Conversion Hacks You Need to Know to Make Your Blog Profitable

Understanding Conversions

A Simplified Social Media Strategy for Your Business

What’s the Value of a Like?

Do not reach THE market, but reach YOUR market

Embracing the Power of Social Media Marketing

Measuring ROI on Your Marketing Strategy

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Understanding Conversions

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