---
title: LOCALiQ | Columbus Marketing Blog | Small Business
description: Small Business | The LOCALiQ | Columbus Marketing Blog goes a little further with updated advertising and marketing tips for your business.
---
[](https://www.advertisecolumbus.com/contact-us)
[](https://cta-redirect.hubspot.com/cta/redirect/176587/7741406c-75d7-4aa3-8eb3-70cae0bcf625)
[](https://www.facebook.com/columbusdispatch) [](https://www.linkedin.com/company/the-columbus-dispatch) [](https://twitter.com/DispatchMediaGP) [](mailto:marketingb2b@dispatch.com)
# LOCALiQ | Columbus Marketing Blog
## [Six Ways to Improve Your Website Using Analytics](https://www.advertisecolumbus.com/blog/six-ways-to-improve-your-website-using-analytics)
[ ](https://www.advertisecolumbus.com/blog/six-ways-to-improve-your-website-using-analytics)
*(Originally posted by) * *[Kristen McCormick](https://thrivehive.com/author/kristen/) on August 12, 2017*
[A good business website](https://thrivehive.com/what-makes-good-business-website/) is one that answers important questions, offers value, and generates leads and customers for your business. You may know that the content, design, and structure of your website directly impacts your lead generating efforts. However, you may not know exactly how to measure that impact or how to improve it. The key to improving your website is in analyzing the data. Website analytics are intimidating because they can be difficult to make sense of, but we’ve got you covered. In this post, we’ll go over six aspects of your website analytics that you can understand and use to improve your website.
## **
[fa icon="clock-o"] Fri, Aug 18, 2017 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [Small Business](https://www.advertisecolumbus.com/blog/topic/small-business), [Small Business Advice](https://www.advertisecolumbus.com/blog/topic/small-business-advice), [Digital Marketing Advice](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice)
[Read More »](https://www.advertisecolumbus.com/blog/six-ways-to-improve-your-website-using-analytics)
## [Why The Midwest Is About To Become America's Next Silicon Valley](https://www.advertisecolumbus.com/blog/why-the-midwest-is-about-to-become-americas-next-silicon-valley)
[ ](https://www.advertisecolumbus.com/blog/why-the-midwest-is-about-to-become-americas-next-silicon-valley)
My boss sent me [this](https://www.forbes.com/sites/petertaylor/2016/11/07/why-the-midwest-is-about-to-become-americas-next-silicon-valley/amp/) article recently and thought it was worth sharing with you. It's about how the Midwest, specifically Ohio is rapidly becoming a hub for startups & venture capitalists alike, especially in the tech industry. The [article](https://www.forbes.com/sites/petertaylor/2016/11/07/why-the-midwest-is-about-to-become-americas-next-silicon-valley/amp/), originally posted by [Peter Lane Taylor](https://www.forbes.com/sites/petertaylor/#507c94731d7c) of Forbes shares some eye-opening stats and figures about the growth and opportunities in Ohio & Central Ohio. I've included the image below and a PDF for you to download if you'd like a copy. Please read the full article [HERE](https://www.forbes.com/sites/petertaylor/2016/11/07/why-the-midwest-is-about-to-become-americas-next-silicon-valley/amp/).
[Dowload the image below as PDF](https://www.advertisecolumbus.com/hubfs/Hosted_Files/CentralOhio_ByTheNumbers.pdf)
*Image Courtesy of VentureOhio*
[fa icon="clock-o"] Fri, Jun 09, 2017 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [Small Business](https://www.advertisecolumbus.com/blog/topic/small-business), [Central Ohio](https://www.advertisecolumbus.com/blog/topic/central-ohio), [Columbus Startups](https://www.advertisecolumbus.com/blog/topic/columbus-startups)
[Read More »](https://www.advertisecolumbus.com/blog/why-the-midwest-is-about-to-become-americas-next-silicon-valley)
## [Tips for Optimizing Your Small Business Marketing Budget](https://www.advertisecolumbus.com/blog/tips-for-optimizing-your-small-business-marketing-budget)
[ ](https://www.advertisecolumbus.com/blog/tips-for-optimizing-your-small-business-marketing-budget)
##### Most small business entrepreneurs think they don’t have enough funds to create and implement complex marketing strategies, so they stick to handing business cards to customers and boosting one or a few posts per month on Facebook.
Since insufficient budget is usually the biggest issue for small business marketers, we’ve decided to help them with the marketing budget guide that focuses on channel optimization. This is not one of these articles about cost-cutting that will tell you to shift your marketing to the digital sphere since the secret of marketing budgeting lies in choosing the most appropriate marketing channels. So, which channels are those? They are the ones that can be optimized & customized to best reach your target consumer.
The best way to determine this is to use the [Pareto principle](https://betterexplained.com/articles/understanding-the-pareto-principle-the-8020-rule/). Find 20% of the channels that bring the 80% of the leads and sales. Businesses that use small marketing budgets can make this even narrower and choose 10% of all the channels they use. For most small companies, these would be the channels that allow them to target their best consumer in the local community.
[fa icon="clock-o"] Tue, Apr 18, 2017 [fa icon="user"] [Emma Miller](https://www.advertisecolumbus.com/blog/author/emma-miller) [fa icon="folder-open'] [Small Business Advertising](https://www.advertisecolumbus.com/blog/topic/small-business-advertising), [Small Business](https://www.advertisecolumbus.com/blog/topic/small-business)
[Read More »](https://www.advertisecolumbus.com/blog/tips-for-optimizing-your-small-business-marketing-budget)
## [US SMBs Plan To Increase Social Media Budgets in 2017](https://www.advertisecolumbus.com/blog/us-smbs-plan-to-increase-social-media-budgets-in-2017)
[ ](https://www.advertisecolumbus.com/blog/us-smbs-plan-to-increase-social-media-budgets-in-2017)
| |
| --- |
| More than half of US small-business owners anticipate increasing their social media budgets in 2017, according to a [recent study](https://www.emarketer.com/Article/US-SMBs-Plan-Increase-Social-Media-Budgets-2017/1015164). Social media led the way with over 56% of SMB's planning to increase their budget. Digital Advertising, SEO, Email Marketing and Print Ads / Direct Mail and Content Marketing also show increases for 2017. |
[fa icon="clock-o"] Mon, Apr 03, 2017 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [Small Business Advertising](https://www.advertisecolumbus.com/blog/topic/small-business-advertising), [Small Business](https://www.advertisecolumbus.com/blog/topic/small-business), [Digital Marketing](https://www.advertisecolumbus.com/blog/topic/digital-marketing), [Small Business Digital](https://www.advertisecolumbus.com/blog/topic/small-business-digital)
[Read More »](https://www.advertisecolumbus.com/blog/us-smbs-plan-to-increase-social-media-budgets-in-2017)
## [Choosing the Best Advertising Channels for Your Small Business](https://www.advertisecolumbus.com/blog/choosing-the-best-advertising-channels-for-your-small-business)
[ ](https://www.advertisecolumbus.com/blog/choosing-the-best-advertising-channels-for-your-small-business)
**By Emma Miller **(guest DMG Blogger)
Choosing the best advertising channels for a product or a service is one of the most important tasks for every marketing professional. In recent years, marketing agencies have managed to incorporate the digital channels into their marketing mix, and now they are efficiently targeting their audience with both online and offline techniques.
Small business owners, on the other hand, are left stranded and confused. In most cases, they don’t have the means to finance [complex marketing campaigns](http://sherpablog.marketingsherpa.com/b2b-marketing/channel-marketing/multichannel-challenges-complex-campaigns/), so they use only the channels that offer free or affordable promotion. This kind of thinking affects their marketing ROI and slows down the development of their business. In this article, we are going to explain the process of choosing the best advertising channels for small business entrepreneurs.
[fa icon="clock-o"] Wed, Mar 15, 2017 [fa icon="user"] [Emma Miller](https://www.advertisecolumbus.com/blog/author/emma-miller) [fa icon="folder-open'] [Small Business Advertising](https://www.advertisecolumbus.com/blog/topic/small-business-advertising), [Small Business](https://www.advertisecolumbus.com/blog/topic/small-business)
[Read More »](https://www.advertisecolumbus.com/blog/choosing-the-best-advertising-channels-for-your-small-business)
## [Small Business Wishes that just Might Come True in 2017](https://www.advertisecolumbus.com/blog/small-business-wishes-that-just-might-come-true-in-2017)
[ ](https://www.advertisecolumbus.com/blog/small-business-wishes-that-just-might-come-true-in-2017)
**By: [John Rossheim](http://hiring.monster.com/hr/hr-best-practices/market-intelligence/writers/john-rossheim.aspx)**
What tops the 2017 wish list of small business owners and their HR managers? Items on the list include affordable health insurance coverage and improved talent-acquisition processes, among other things.
Here’s what the companies we checked in with are wishing for in the New Year to improve their [hiring strategies](http://hiring.monster.com/hr/hr-best-practices/small-business/hiring-process/Small-business-2017-hiring.aspx) and employee retention.
****
[fa icon="clock-o"] Wed, Dec 21, 2016 [fa icon="user"] [John Rossheim](https://www.advertisecolumbus.com/blog/author/john-rossheim) [fa icon="folder-open'] [Small Business](https://www.advertisecolumbus.com/blog/topic/small-business), [Small Business Hiring](https://www.advertisecolumbus.com/blog/topic/small-business-hiring)
[Read More »](https://www.advertisecolumbus.com/blog/small-business-wishes-that-just-might-come-true-in-2017)
## [6 Tips on Being Found Easier](https://www.advertisecolumbus.com/blog/6-tips-on-being-found-easier)
[ ](https://www.advertisecolumbus.com/blog/6-tips-on-being-found-easier)
Greetings from Columbus, Ohio. As I was typing that it still didn’t feel right. I'm new to the Columbus area, originally from Cleveland, OH. In the nine-plus weeks I've lived in Columbus, I've noticed a few frustrating things as I've been searching for a new "*everything"* (doctor, dentist, car wash, gas station, grocery store, laundromat, gym, eye doctor, pizza place, pet groomer, veterinarian and doggy day care.) It's been hard to find these places online with proper listings, correct information, accurate hours of operation and correct phone numbers. It doesn’t make sense to me why a business would be ok with having inaccurate information floating around the internet. Some may not know any better, some may know and not know how to fix it, and some may know and maybe don’t care, I hope not.
[fa icon="clock-o"] Wed, Oct 05, 2016 [fa icon="user"] [Andrew B. Cottle](https://www.advertisecolumbus.com/blog/author/andrew-b-cottle) [fa icon="folder-open'] [Small Business](https://www.advertisecolumbus.com/blog/topic/small-business), [Online Advertising](https://www.advertisecolumbus.com/blog/topic/online-advertising), [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Digital Marketing](https://www.advertisecolumbus.com/blog/topic/digital-marketing)
[Read More »](https://www.advertisecolumbus.com/blog/6-tips-on-being-found-easier)
## [Holiday Prep for the Small Business Owner](https://www.advertisecolumbus.com/blog/holiday-prep-for-the-small-business-owner)
[ ](https://www.advertisecolumbus.com/blog/holiday-prep-for-the-small-business-owner)
Too early to already be thinking about the holidays? Think again! The National Retail Federation found that about [40% of consumers](https://nrf.com/resources/retail-library/2016-retail-holiday-planning-playbook) begin their holiday shopping before Halloween – a trend that has been pretty consistent since 2004. With the holiday season being one of the most profitable times for businesses, it is critical to start marketing to consumers early and strategically. Here are some key marketing insights for small business owners to have a successful holiday sales season:
- **Be in the right place, at the right time, with the right message**
The best marketing plans include multiple points of contact whether it’s through print, digital, or social means. Think about your customers and how they might make a purchase from your business. Print advertising is often sought out and seen as a [local, trusted source](http://mediasalestoday.com/print-digital-newspapers-draw-40-local-media-users/) for holiday shopping and digital components are now a necessity:
“This year, [56% of all in-store retail sales](http://mediasalestoday.com/digital-impacts-56-store-retail-spending/), $2.1 trillion, will be influenced by what consumers see on digital media. About 70% of shoppers in all age categories use digital media before a shopping trip.”
[fa icon="clock-o"] Mon, Oct 03, 2016 [fa icon="user"] [Kayla Rutherford](https://www.advertisecolumbus.com/blog/author/kayla-rutherford) [fa icon="folder-open'] [Small Business](https://www.advertisecolumbus.com/blog/topic/small-business), [Holiday Shopping](https://www.advertisecolumbus.com/blog/topic/holiday-shopping)
[Read More »](https://www.advertisecolumbus.com/blog/holiday-prep-for-the-small-business-owner)
## [The Affordable Care Act and your Small Business: A Primer](https://www.advertisecolumbus.com/blog/the-affordable-care-act-and-your-small-business-a-primer)
[ ](https://www.advertisecolumbus.com/blog/the-affordable-care-act-and-your-small-business-a-primer)
**By: Reva Nelson**
Does your small and growing business have a handle on the [Patient Protection and Affordable Care Act](http://obamacarefacts.com/affordablecareact-summary/) (ACA) requirements? The [Employer Shared Responsibility](https://www.irs.gov/affordable-care-act/employers/employer-shared-responsibility-provisions), aka “pay or play” rules, kicked in on Jan. 1, 2015 for employers with 100 or more full-time employees; [2016 ACA requirements](http://hiring.monster.com/hr/hr-best-practices/small-business/employee-motivation/2016-affordable-care-act.aspx)launched January 1st, 2016 for employers with 50-99 employees.
[fa icon="clock-o"] Fri, Aug 05, 2016 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [Small Business](https://www.advertisecolumbus.com/blog/topic/small-business), [Recruitment](https://www.advertisecolumbus.com/blog/topic/recruitment), [Healthcare](https://www.advertisecolumbus.com/blog/topic/healthcare)
[Read More »](https://www.advertisecolumbus.com/blog/the-affordable-care-act-and-your-small-business-a-primer)
## [Three Essentials to Gaining Customer Trust](https://www.advertisecolumbus.com/blog/three-essentials-to-gaining-customer-trust)
[ ](https://www.advertisecolumbus.com/blog/three-essentials-to-gaining-customer-trust)
| **Three Essentials to Gaining Customer Trust** |
| --- |
| |
| Make sure you have a professional email address. If you are still using a personal email account (e.g. gmail or yahoo!), customers will wonder if you are a real business. Getting email to match your website domain is easy, and is a very affordable option. |
[fa icon="clock-o"] Wed, Jul 13, 2016 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [Small Business](https://www.advertisecolumbus.com/blog/topic/small-business), [Small Business Digital](https://www.advertisecolumbus.com/blog/topic/small-business-digital)
[Read More »](https://www.advertisecolumbus.com/blog/three-essentials-to-gaining-customer-trust)
[All posts](https://www.advertisecolumbus.com/blog/all) [Next [fa icon="angle-double-right"]](https://www.advertisecolumbus.com/blog/topic/small-business/page/2)
### Subscribe to Blog & Email Updates
- Recent
- Popular
- Categories
### Lists by Topic
- [Digital Marketing Advice (29)](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice)
- [Recruitment (25)](https://www.advertisecolumbus.com/blog/topic/recruitment)
- [Advertising (15)](https://www.advertisecolumbus.com/blog/topic/advertising)
- [Digital Marketing (14)](https://www.advertisecolumbus.com/blog/topic/digital-marketing)
- [Small Business (14)](https://www.advertisecolumbus.com/blog/topic/small-business)
- [Marketing (12)](https://www.advertisecolumbus.com/blog/topic/marketing)
- [Hiring (10)](https://www.advertisecolumbus.com/blog/topic/hiring)
- [Newspaper (10)](https://www.advertisecolumbus.com/blog/topic/newspaper)
- [Career Advice (9)](https://www.advertisecolumbus.com/blog/topic/career-advice)
- [SEO (8)](https://www.advertisecolumbus.com/blog/topic/seo)
- [Social Media (8)](https://www.advertisecolumbus.com/blog/topic/social-media)
- [Advertising Tips (7)](https://www.advertisecolumbus.com/blog/topic/advertising-tips)
- [Columbus Dispatch (7)](https://www.advertisecolumbus.com/blog/topic/columbus-dispatch)
- [HR (7)](https://www.advertisecolumbus.com/blog/topic/hr)
- [Hiring Advice (7)](https://www.advertisecolumbus.com/blog/topic/hiring-advice)
- [Online Advertising (7)](https://www.advertisecolumbus.com/blog/topic/online-advertising)
- [Search Engine Optimization (7)](https://www.advertisecolumbus.com/blog/topic/search-engine-optimization)
- [Email Marketing (6)](https://www.advertisecolumbus.com/blog/topic/email-marketing)
- [Marketing Advice (6)](https://www.advertisecolumbus.com/blog/topic/marketing-advice)
- [Small Business Advertising (6)](https://www.advertisecolumbus.com/blog/topic/small-business-advertising)
- [Small Business Advice (6)](https://www.advertisecolumbus.com/blog/topic/small-business-advice)
- [Increasing Sales (5)](https://www.advertisecolumbus.com/blog/topic/increasing-sales)
- [Marketing Tips (5)](https://www.advertisecolumbus.com/blog/topic/marketing-tips)
- [Small Business Hiring (5)](https://www.advertisecolumbus.com/blog/topic/small-business-hiring)
- [Website (5)](https://www.advertisecolumbus.com/blog/topic/website)
- [Columbus Jobs (4)](https://www.advertisecolumbus.com/blog/topic/columbus-jobs)
- [Digital Advertising (4)](https://www.advertisecolumbus.com/blog/topic/digital-advertising)
- [Dispatch Media Group (4)](https://www.advertisecolumbus.com/blog/topic/dispatch-media-group)
- [Higher Education (4)](https://www.advertisecolumbus.com/blog/topic/higher-education)
- [Mobile Advertising (4)](https://www.advertisecolumbus.com/blog/topic/mobile-advertising)
- [Mobile Marketing (4)](https://www.advertisecolumbus.com/blog/topic/mobile-marketing)
- [Newspaper Advertising (4)](https://www.advertisecolumbus.com/blog/topic/newspaper-advertising)
- [The Columbus Dispatch (4)](https://www.advertisecolumbus.com/blog/topic/the-columbus-dispatch)
- [Advertising News (3)](https://www.advertisecolumbus.com/blog/topic/advertising-news)
- [Blogging (3)](https://www.advertisecolumbus.com/blog/topic/blogging)
- [Branding (3)](https://www.advertisecolumbus.com/blog/topic/branding)
- [Campaign Tracking (3)](https://www.advertisecolumbus.com/blog/topic/campaign-tracking)
- [Customer Service (3)](https://www.advertisecolumbus.com/blog/topic/customer-service)
- [Dispatch Digital (3)](https://www.advertisecolumbus.com/blog/topic/dispatch-digital)
- [Employee Retention (3)](https://www.advertisecolumbus.com/blog/topic/employee-retention)
- [Facebook (3)](https://www.advertisecolumbus.com/blog/topic/facebook)
- [Hiring Millennials (3)](https://www.advertisecolumbus.com/blog/topic/hiring-millennials)
- [Job Seekers (3)](https://www.advertisecolumbus.com/blog/topic/job-seekers)
- [Mobile (3)](https://www.advertisecolumbus.com/blog/topic/mobile)
- [Search Engine Marketing (SEM) (3)](https://www.advertisecolumbus.com/blog/topic/search-engine-marketing-sem)
- [Technology (3)](https://www.advertisecolumbus.com/blog/topic/technology)
- [Big Data (2)](https://www.advertisecolumbus.com/blog/topic/big-data)
- [Career Path (2)](https://www.advertisecolumbus.com/blog/topic/career-path)
- [Columbus Startups (2)](https://www.advertisecolumbus.com/blog/topic/columbus-startups)
- [Connected TV (2)](https://www.advertisecolumbus.com/blog/topic/connected-tv)
- [DMG Marketing (2)](https://www.advertisecolumbus.com/blog/topic/dmg-marketing)
- [Employment (2)](https://www.advertisecolumbus.com/blog/topic/employment)
- [Events (2)](https://www.advertisecolumbus.com/blog/topic/events)
- [Healthcare (2)](https://www.advertisecolumbus.com/blog/topic/healthcare)
- [Hiring Vets (2)](https://www.advertisecolumbus.com/blog/topic/hiring-vets)
- [Hiring in Columbus (2)](https://www.advertisecolumbus.com/blog/topic/hiring-in-columbus)
- [Holiday Shopping (2)](https://www.advertisecolumbus.com/blog/topic/holiday-shopping)
- [Job Posting (2)](https://www.advertisecolumbus.com/blog/topic/job-posting)
- [Marketing Plan (2)](https://www.advertisecolumbus.com/blog/topic/marketing-plan)
- [Millennials (2)](https://www.advertisecolumbus.com/blog/topic/millennials)
- [Multimedia Advertising (2)](https://www.advertisecolumbus.com/blog/topic/multimedia-advertising)
- [Native Advertising (2)](https://www.advertisecolumbus.com/blog/topic/native-advertising)
- [Print Advertising (2)](https://www.advertisecolumbus.com/blog/topic/print-advertising)
- [Propel Marketing (2)](https://www.advertisecolumbus.com/blog/topic/propel-marketing)
- [Quality Candidates (2)](https://www.advertisecolumbus.com/blog/topic/quality-candidates)
- [Reputation Management (2)](https://www.advertisecolumbus.com/blog/topic/reputation-management)
- [Small Business Digital (2)](https://www.advertisecolumbus.com/blog/topic/small-business-digital)
- [Start Ups (2)](https://www.advertisecolumbus.com/blog/topic/start-ups)
- [Summer Hiring (2)](https://www.advertisecolumbus.com/blog/topic/summer-hiring)
- [Audience Analytics (1)](https://www.advertisecolumbus.com/blog/topic/audience-analytics)
- [Central Ohio (1)](https://www.advertisecolumbus.com/blog/topic/central-ohio)
- [Columbus Market (1)](https://www.advertisecolumbus.com/blog/topic/columbus-market)
- [Columbus Travel (1)](https://www.advertisecolumbus.com/blog/topic/columbus-travel)
- [ColumbusDispatch.jobs (1)](https://www.advertisecolumbus.com/blog/topic/columbusdispatch-jobs)
- [Consumer Intent (1)](https://www.advertisecolumbus.com/blog/topic/consumer-intent)
- [Digital Marketing Campaign (1)](https://www.advertisecolumbus.com/blog/topic/digital-marketing-campaign)
- [Email Campaign (1)](https://www.advertisecolumbus.com/blog/topic/email-campaign)
- [Email Marketing Campaigns (1)](https://www.advertisecolumbus.com/blog/topic/email-marketing-campaigns)
- [Email Strategy (1)](https://www.advertisecolumbus.com/blog/topic/email-strategy)
- [Gen X (1)](https://www.advertisecolumbus.com/blog/topic/gen-x)
- [Gen Y (1)](https://www.advertisecolumbus.com/blog/topic/gen-y)
- [Geo Fencing (1)](https://www.advertisecolumbus.com/blog/topic/geo-fencing)
- [Google (1)](https://www.advertisecolumbus.com/blog/topic/google)
- [Google Analytics (1)](https://www.advertisecolumbus.com/blog/topic/google-analytics)
- [Grow Instagram Following (1)](https://www.advertisecolumbus.com/blog/topic/grow-instagram-following)
- [HR Best Practices (1)](https://www.advertisecolumbus.com/blog/topic/hr-best-practices)
- [Holiday Hiring (1)](https://www.advertisecolumbus.com/blog/topic/holiday-hiring)
- [How to find quality candidates (1)](https://www.advertisecolumbus.com/blog/topic/how-to-find-quality-candidates)
- [Human Resources (1)](https://www.advertisecolumbus.com/blog/topic/human-resources)
- [Infographics (1)](https://www.advertisecolumbus.com/blog/topic/infographics)
- [Instagram (1)](https://www.advertisecolumbus.com/blog/topic/instagram)
- [Instagram Followers (1)](https://www.advertisecolumbus.com/blog/topic/instagram-followers)
- [Instagram Stories (1)](https://www.advertisecolumbus.com/blog/topic/instagram-stories)
- [Job Interview (1)](https://www.advertisecolumbus.com/blog/topic/job-interview)
- [Local Internet Marketing (1)](https://www.advertisecolumbus.com/blog/topic/local-internet-marketing)
- [Magazines (1)](https://www.advertisecolumbus.com/blog/topic/magazines)
- [Market Position (1)](https://www.advertisecolumbus.com/blog/topic/market-position)
- [Marketing Analytics (1)](https://www.advertisecolumbus.com/blog/topic/marketing-analytics)
- [Marketing Roi (1)](https://www.advertisecolumbus.com/blog/topic/marketing-roi)
- [Marking ROI (1)](https://www.advertisecolumbus.com/blog/topic/marking-roi)
- [Message from the Publisher (1)](https://www.advertisecolumbus.com/blog/topic/message-from-the-publisher)
- [Online Reviews (1)](https://www.advertisecolumbus.com/blog/topic/online-reviews)
- [Optimization (1)](https://www.advertisecolumbus.com/blog/topic/optimization)
- [Pre Roll Video (1)](https://www.advertisecolumbus.com/blog/topic/pre-roll-video)
- [Publishing (1)](https://www.advertisecolumbus.com/blog/topic/publishing)
- [Retargeting (1)](https://www.advertisecolumbus.com/blog/topic/retargeting)
- [Return on Investment (1)](https://www.advertisecolumbus.com/blog/topic/return-on-investment)
- [Sales (1)](https://www.advertisecolumbus.com/blog/topic/sales)
- [Sales Management (1)](https://www.advertisecolumbus.com/blog/topic/sales-management)
- [Seasonal Hiring (1)](https://www.advertisecolumbus.com/blog/topic/seasonal-hiring)
- [Silent Suffering (1)](https://www.advertisecolumbus.com/blog/topic/silent-suffering)
- [Social Media Marketing (1)](https://www.advertisecolumbus.com/blog/topic/social-media-marketing)
- [Special Pricing (1)](https://www.advertisecolumbus.com/blog/topic/special-pricing)
- [TV Consumption (1)](https://www.advertisecolumbus.com/blog/topic/tv-consumption)
- [Targeting Generation Y (1)](https://www.advertisecolumbus.com/blog/topic/targeting-generation-y)
- [Tourism (1)](https://www.advertisecolumbus.com/blog/topic/tourism)
- [Travel (1)](https://www.advertisecolumbus.com/blog/topic/travel)
- [Webinar (1)](https://www.advertisecolumbus.com/blog/topic/webinar)
- [Word of Mouth Marketing (1)](https://www.advertisecolumbus.com/blog/topic/word-of-mouth-marketing)
- [Workplace Culture (1)](https://www.advertisecolumbus.com/blog/topic/workplace-culture)
- [YouTube (1)](https://www.advertisecolumbus.com/blog/topic/youtube)
- [eCommerce (1)](https://www.advertisecolumbus.com/blog/topic/ecommerce)
[see all](https://www.advertisecolumbus.com/blog/topic/small-business#)
### Posts by Topic
- [Digital Marketing Advice (29)](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice)
- [Recruitment (25)](https://www.advertisecolumbus.com/blog/topic/recruitment)
- [Advertising (15)](https://www.advertisecolumbus.com/blog/topic/advertising)
- [Digital Marketing (14)](https://www.advertisecolumbus.com/blog/topic/digital-marketing)
- [Small Business (14)](https://www.advertisecolumbus.com/blog/topic/small-business)
- [Marketing (12)](https://www.advertisecolumbus.com/blog/topic/marketing)
- [Hiring (10)](https://www.advertisecolumbus.com/blog/topic/hiring)
- [Newspaper (10)](https://www.advertisecolumbus.com/blog/topic/newspaper)
- [Career Advice (9)](https://www.advertisecolumbus.com/blog/topic/career-advice)
- [SEO (8)](https://www.advertisecolumbus.com/blog/topic/seo)
- [Social Media (8)](https://www.advertisecolumbus.com/blog/topic/social-media)
- [Advertising Tips (7)](https://www.advertisecolumbus.com/blog/topic/advertising-tips)
- [Columbus Dispatch (7)](https://www.advertisecolumbus.com/blog/topic/columbus-dispatch)
- [HR (7)](https://www.advertisecolumbus.com/blog/topic/hr)
- [Hiring Advice (7)](https://www.advertisecolumbus.com/blog/topic/hiring-advice)
- [Online Advertising (7)](https://www.advertisecolumbus.com/blog/topic/online-advertising)
- [Search Engine Optimization (7)](https://www.advertisecolumbus.com/blog/topic/search-engine-optimization)
- [Email Marketing (6)](https://www.advertisecolumbus.com/blog/topic/email-marketing)
- [Marketing Advice (6)](https://www.advertisecolumbus.com/blog/topic/marketing-advice)
- [Small Business Advertising (6)](https://www.advertisecolumbus.com/blog/topic/small-business-advertising)
- [Small Business Advice (6)](https://www.advertisecolumbus.com/blog/topic/small-business-advice)
- [Increasing Sales (5)](https://www.advertisecolumbus.com/blog/topic/increasing-sales)
- [Marketing Tips (5)](https://www.advertisecolumbus.com/blog/topic/marketing-tips)
- [Small Business Hiring (5)](https://www.advertisecolumbus.com/blog/topic/small-business-hiring)
- [Website (5)](https://www.advertisecolumbus.com/blog/topic/website)
- [Columbus Jobs (4)](https://www.advertisecolumbus.com/blog/topic/columbus-jobs)
- [Digital Advertising (4)](https://www.advertisecolumbus.com/blog/topic/digital-advertising)
- [Dispatch Media Group (4)](https://www.advertisecolumbus.com/blog/topic/dispatch-media-group)
- [Higher Education (4)](https://www.advertisecolumbus.com/blog/topic/higher-education)
- [Mobile Advertising (4)](https://www.advertisecolumbus.com/blog/topic/mobile-advertising)
- [Mobile Marketing (4)](https://www.advertisecolumbus.com/blog/topic/mobile-marketing)
- [Newspaper Advertising (4)](https://www.advertisecolumbus.com/blog/topic/newspaper-advertising)
- [The Columbus Dispatch (4)](https://www.advertisecolumbus.com/blog/topic/the-columbus-dispatch)
- [Advertising News (3)](https://www.advertisecolumbus.com/blog/topic/advertising-news)
- [Blogging (3)](https://www.advertisecolumbus.com/blog/topic/blogging)
- [Branding (3)](https://www.advertisecolumbus.com/blog/topic/branding)
- [Campaign Tracking (3)](https://www.advertisecolumbus.com/blog/topic/campaign-tracking)
- [Customer Service (3)](https://www.advertisecolumbus.com/blog/topic/customer-service)
- [Dispatch Digital (3)](https://www.advertisecolumbus.com/blog/topic/dispatch-digital)
- [Employee Retention (3)](https://www.advertisecolumbus.com/blog/topic/employee-retention)
- [Facebook (3)](https://www.advertisecolumbus.com/blog/topic/facebook)
- [Hiring Millennials (3)](https://www.advertisecolumbus.com/blog/topic/hiring-millennials)
- [Job Seekers (3)](https://www.advertisecolumbus.com/blog/topic/job-seekers)
- [Mobile (3)](https://www.advertisecolumbus.com/blog/topic/mobile)
- [Search Engine Marketing (SEM) (3)](https://www.advertisecolumbus.com/blog/topic/search-engine-marketing-sem)
- [Technology (3)](https://www.advertisecolumbus.com/blog/topic/technology)
- [Big Data (2)](https://www.advertisecolumbus.com/blog/topic/big-data)
- [Career Path (2)](https://www.advertisecolumbus.com/blog/topic/career-path)
- [Columbus Startups (2)](https://www.advertisecolumbus.com/blog/topic/columbus-startups)
- [Connected TV (2)](https://www.advertisecolumbus.com/blog/topic/connected-tv)
- [DMG Marketing (2)](https://www.advertisecolumbus.com/blog/topic/dmg-marketing)
- [Employment (2)](https://www.advertisecolumbus.com/blog/topic/employment)
- [Events (2)](https://www.advertisecolumbus.com/blog/topic/events)
- [Healthcare (2)](https://www.advertisecolumbus.com/blog/topic/healthcare)
- [Hiring Vets (2)](https://www.advertisecolumbus.com/blog/topic/hiring-vets)
- [Hiring in Columbus (2)](https://www.advertisecolumbus.com/blog/topic/hiring-in-columbus)
- [Holiday Shopping (2)](https://www.advertisecolumbus.com/blog/topic/holiday-shopping)
- [Job Posting (2)](https://www.advertisecolumbus.com/blog/topic/job-posting)
- [Marketing Plan (2)](https://www.advertisecolumbus.com/blog/topic/marketing-plan)
- [Millennials (2)](https://www.advertisecolumbus.com/blog/topic/millennials)
- [Multimedia Advertising (2)](https://www.advertisecolumbus.com/blog/topic/multimedia-advertising)
- [Native Advertising (2)](https://www.advertisecolumbus.com/blog/topic/native-advertising)
- [Print Advertising (2)](https://www.advertisecolumbus.com/blog/topic/print-advertising)
- [Propel Marketing (2)](https://www.advertisecolumbus.com/blog/topic/propel-marketing)
- [Quality Candidates (2)](https://www.advertisecolumbus.com/blog/topic/quality-candidates)
- [Reputation Management (2)](https://www.advertisecolumbus.com/blog/topic/reputation-management)
- [Small Business Digital (2)](https://www.advertisecolumbus.com/blog/topic/small-business-digital)
- [Start Ups (2)](https://www.advertisecolumbus.com/blog/topic/start-ups)
- [Summer Hiring (2)](https://www.advertisecolumbus.com/blog/topic/summer-hiring)
- [Audience Analytics (1)](https://www.advertisecolumbus.com/blog/topic/audience-analytics)
- [Central Ohio (1)](https://www.advertisecolumbus.com/blog/topic/central-ohio)
- [Columbus Market (1)](https://www.advertisecolumbus.com/blog/topic/columbus-market)
- [Columbus Travel (1)](https://www.advertisecolumbus.com/blog/topic/columbus-travel)
- [ColumbusDispatch.jobs (1)](https://www.advertisecolumbus.com/blog/topic/columbusdispatch-jobs)
- [Consumer Intent (1)](https://www.advertisecolumbus.com/blog/topic/consumer-intent)
- [Digital Marketing Campaign (1)](https://www.advertisecolumbus.com/blog/topic/digital-marketing-campaign)
- [Email Campaign (1)](https://www.advertisecolumbus.com/blog/topic/email-campaign)
- [Email Marketing Campaigns (1)](https://www.advertisecolumbus.com/blog/topic/email-marketing-campaigns)
- [Email Strategy (1)](https://www.advertisecolumbus.com/blog/topic/email-strategy)
- [Gen X (1)](https://www.advertisecolumbus.com/blog/topic/gen-x)
- [Gen Y (1)](https://www.advertisecolumbus.com/blog/topic/gen-y)
- [Geo Fencing (1)](https://www.advertisecolumbus.com/blog/topic/geo-fencing)
- [Google (1)](https://www.advertisecolumbus.com/blog/topic/google)
- [Google Analytics (1)](https://www.advertisecolumbus.com/blog/topic/google-analytics)
- [Grow Instagram Following (1)](https://www.advertisecolumbus.com/blog/topic/grow-instagram-following)
- [HR Best Practices (1)](https://www.advertisecolumbus.com/blog/topic/hr-best-practices)
- [Holiday Hiring (1)](https://www.advertisecolumbus.com/blog/topic/holiday-hiring)
- [How to find quality candidates (1)](https://www.advertisecolumbus.com/blog/topic/how-to-find-quality-candidates)
- [Human Resources (1)](https://www.advertisecolumbus.com/blog/topic/human-resources)
- [Infographics (1)](https://www.advertisecolumbus.com/blog/topic/infographics)
- [Instagram (1)](https://www.advertisecolumbus.com/blog/topic/instagram)
- [Instagram Followers (1)](https://www.advertisecolumbus.com/blog/topic/instagram-followers)
- [Instagram Stories (1)](https://www.advertisecolumbus.com/blog/topic/instagram-stories)
- [Job Interview (1)](https://www.advertisecolumbus.com/blog/topic/job-interview)
- [Local Internet Marketing (1)](https://www.advertisecolumbus.com/blog/topic/local-internet-marketing)
- [Magazines (1)](https://www.advertisecolumbus.com/blog/topic/magazines)
- [Market Position (1)](https://www.advertisecolumbus.com/blog/topic/market-position)
- [Marketing Analytics (1)](https://www.advertisecolumbus.com/blog/topic/marketing-analytics)
- [Marketing Roi (1)](https://www.advertisecolumbus.com/blog/topic/marketing-roi)
- [Marking ROI (1)](https://www.advertisecolumbus.com/blog/topic/marking-roi)
- [Message from the Publisher (1)](https://www.advertisecolumbus.com/blog/topic/message-from-the-publisher)
- [Online Reviews (1)](https://www.advertisecolumbus.com/blog/topic/online-reviews)
- [Optimization (1)](https://www.advertisecolumbus.com/blog/topic/optimization)
- [Pre Roll Video (1)](https://www.advertisecolumbus.com/blog/topic/pre-roll-video)
- [Publishing (1)](https://www.advertisecolumbus.com/blog/topic/publishing)
- [Retargeting (1)](https://www.advertisecolumbus.com/blog/topic/retargeting)
- [Return on Investment (1)](https://www.advertisecolumbus.com/blog/topic/return-on-investment)
- [Sales (1)](https://www.advertisecolumbus.com/blog/topic/sales)
- [Sales Management (1)](https://www.advertisecolumbus.com/blog/topic/sales-management)
- [Seasonal Hiring (1)](https://www.advertisecolumbus.com/blog/topic/seasonal-hiring)
- [Silent Suffering (1)](https://www.advertisecolumbus.com/blog/topic/silent-suffering)
- [Social Media Marketing (1)](https://www.advertisecolumbus.com/blog/topic/social-media-marketing)
- [Special Pricing (1)](https://www.advertisecolumbus.com/blog/topic/special-pricing)
- [TV Consumption (1)](https://www.advertisecolumbus.com/blog/topic/tv-consumption)
- [Targeting Generation Y (1)](https://www.advertisecolumbus.com/blog/topic/targeting-generation-y)
- [Tourism (1)](https://www.advertisecolumbus.com/blog/topic/tourism)
- [Travel (1)](https://www.advertisecolumbus.com/blog/topic/travel)
- [Webinar (1)](https://www.advertisecolumbus.com/blog/topic/webinar)
- [Word of Mouth Marketing (1)](https://www.advertisecolumbus.com/blog/topic/word-of-mouth-marketing)
- [Workplace Culture (1)](https://www.advertisecolumbus.com/blog/topic/workplace-culture)
- [YouTube (1)](https://www.advertisecolumbus.com/blog/topic/youtube)
- [eCommerce (1)](https://www.advertisecolumbus.com/blog/topic/ecommerce)
[see all](https://www.advertisecolumbus.com/blog/topic/small-business#)
### Recent Posts
### Contact
#### 5300 Crosswind Drive Columbus, Ohio 43228
**Email:** [marketingb2b@dispatch.com](mailto:marketingb2b@dispatch.com)
### Sitemap
### Social Media
[](https://www.facebook.com/columbusdispatch) [](https://www.linkedin.com/company/the-columbus-dispatch) [](https://twitter.com/DispatchMediaGP) [](mailto:marketingb2b@dispatch.com)
### Subscribe
Copyright © 2020 | LOCALiQ Columbus | [Gannett](http://www.gannett.com/)
[[fa icon="chevron-up"]](https://www.advertisecolumbus.com/blog/topic/small-business#)