---
title: LOCALiQ | Columbus Marketing Blog | Website
description: Website | The LOCALiQ | Columbus Marketing Blog goes a little further with updated advertising and marketing tips for your business.
---

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# LOCALiQ | Columbus Marketing Blog

## [3 Video Advertising Placements to Incorporate into your Company’s Digital Strategy](https://www.advertisecolumbus.com/blog/3-video-advertising-placements-to-incorporate)

[![](https://www.advertisecolumbus.com/hubfs/Video-Ad-04.png) ](https://www.advertisecolumbus.com/blog/3-video-advertising-placements-to-incorporate)

For several years, the amount of time people spend consuming video content online has increased significantly. This trend is not changing in 2018 as viewers now watch more video content online than on traditional television. The growing platform of online video continues to create an immense opportunity for advertisers.

According to [Google](https://www.thinkwithgoogle.com/data-gallery/detail/internet-users-product-service-videos/), 50% of internet users looked for online video related to a product or service before they visited a store, whether in person or online. Video is impactful and drives emotion and trust behind decision-making. Arguably, a strong marketing plan for any business must include an ongoing video advertising strategy.

When meeting with my clients, most understand the benefit and need of producing strong video content, but the questions I hear most common are, “Which online video platforms should I advertise on?” and “What are the benefits of each?” In this post, I’ll help make sense of three platforms that have a large and engaged audience, but that can be leveraged to impact a business’s advertising success and increase ROI.

[fa icon="clock-o"] Wed, Feb 07, 2018  [fa icon="user"] [Kelsey Elliott Baclawski](https://www.advertisecolumbus.com/blog/author/kelsey-elliott-baclawski)  [fa icon="folder-open'] [Facebook](https://www.advertisecolumbus.com/blog/topic/facebook), [Digital Marketing Advice](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice), [Website](https://www.advertisecolumbus.com/blog/topic/website), [Connected TV](https://www.advertisecolumbus.com/blog/topic/connected-tv), [YouTube](https://www.advertisecolumbus.com/blog/topic/youtube) 

[Read More »](https://www.advertisecolumbus.com/blog/3-video-advertising-placements-to-incorporate)

## [How to Optimize Your Landing Pages for Conversion](https://www.advertisecolumbus.com/blog/how-to-optimize-your-landing-pages-for-conversion)

[![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/how-to-optimize-landing-page.jpg) ](https://www.advertisecolumbus.com/blog/how-to-optimize-your-landing-pages-for-conversion)

Whether you’re [using your landing page](https://thrivehive.com/use-landing-pages-business/) to make direct sales or gather emails from leads, it is one of the most crucial steps in the conversion process. After all the outreach and advertising, it comes down to this final act. Will your prospects turn into customers? They will if your offer is solid and your landing page is optimized for conversion.

## Landing Page Optimization Tips

As with other steps in the process, you want to ensure that your landing page is compelling visitors to take whatever action you want them to take. Here are a few ideas on how to [increase your conversion rates](https://thrivehive.com/how-to-increase-website-conversion/).

[fa icon="clock-o"] Fri, Jan 05, 2018  [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe)  [fa icon="folder-open'] [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Digital Marketing Advice](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice), [Website](https://www.advertisecolumbus.com/blog/topic/website) 

[Read More »](https://www.advertisecolumbus.com/blog/how-to-optimize-your-landing-pages-for-conversion)

## [Pros and Cons of Stock Photos for Business](https://www.advertisecolumbus.com/blog/pros-and-cons-of-stock-photos-for-business)

[![](https://thrivehive.com/wp-content/uploads/2017/12/Pros-and-Cons-of-Using-Stock-Photos-02.jpg) ](https://www.advertisecolumbus.com/blog/pros-and-cons-of-stock-photos-for-business)

Believe it or not, stock photos first came about in the 1920’s. Since their conception, stock photos can now be found in every corner of the web and on just about every site in existence. Even though they present a great opportunity for photographers across the globe, it gets a little tricky for business. Depending on your content strategy and the way you plan on using them, stock photos can either hurt your brand or help it. In this article, we’re going to discuss the pros and cons of stock photos, as well as when to use them and when to avoid them.

[fa icon="clock-o"] Wed, Dec 13, 2017  [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe)  [fa icon="folder-open'] [Website](https://www.advertisecolumbus.com/blog/topic/website), [Marketing Advice](https://www.advertisecolumbus.com/blog/topic/marketing-advice) 

[Read More »](https://www.advertisecolumbus.com/blog/pros-and-cons-of-stock-photos-for-business)

## [How to Give Your Business a Digital Presence](https://www.advertisecolumbus.com/blog/how-to-give-your-business-a-digital-presence)

[![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/How-to-Give-Your-Business-a-Digital-Presence.jpg) ](https://www.advertisecolumbus.com/blog/how-to-give-your-business-a-digital-presence)

You’ve heard that having a static presence is no longer enough. You know that the world of digital marketing is vast and dynamic, and week after week seems to just bring more trends and features to use. You then hear a lot about the struggles of keeping up with the digital world, but what if you’re just trying to get started with digital in the first place? This post will break down the building blocks of a digital presence and help you get started in forming a system that gets your business on the map.

## Start With a Digital Foundation

Before you start to get overwhelmed with optimization, mobilization, engagement, and other “zations”, take a breather and think simple: build your digital foundation. Think of a foundation for a home or building. It’s pretty boring. It’s got no bells or whistles. Nothing special to look at. It doesn’t catch your eye. Yet without it, you can not have a structurally sound house or build off of it with aesthetic and functional elements.

If you’re feeling overwhelmed with your digital presence, start here:

[fa icon="clock-o"] Thu, Nov 09, 2017  [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe)  [fa icon="folder-open'] [Advertising Tips](https://www.advertisecolumbus.com/blog/topic/advertising-tips), [Online Advertising](https://www.advertisecolumbus.com/blog/topic/online-advertising), [Digital Marketing Advice](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice), [Website](https://www.advertisecolumbus.com/blog/topic/website) 

[Read More »](https://www.advertisecolumbus.com/blog/how-to-give-your-business-a-digital-presence)

## [10 Ways to Get Your Website Noticed](https://www.advertisecolumbus.com/blog/10-ways-to-get-your-website-noticed)

[![](https://thrivehive.com/wp-content/uploads/2017/10/How-to-Get-Your-Website-Noticed.jpg) ](https://www.advertisecolumbus.com/blog/10-ways-to-get-your-website-noticed)

If you want your website to be a lead generation tool for your business, you need to drive traffic to it. If you want to[ drive traffic to your website](https://thrivehive.com/ways-to-drive-traffic-to-your-website/), you need to give it a prominent presence on the web. Here are ten steps you can [and should definitely] take to make sure your website stands out, gets noticed, and helps to grow your business.

### 1. Get Search Engines to Notice Your Website

[SEO (search engine optimization)](https://thrivehive.com/an-introduction-to-seo-practices/) is the practice of increasing both the quality and quantity of traffic to your website through organic (unpaid) search results. SEO is a vital component to your website’s success and must be planned properly to grab the attention of the right people.

[Utilizing specific keywords](https://thrivehive.com/seo-basics-what-are-keywords/) and content throughout your website will be one of the primary ways to help you succeed at SEO. Conduct some keyword research to find which words and phrases you should be using. Also, be as specific to your product or service as possible to ensure you’re only pulling traffic that actually wants what you’re selling.

For example:  
Option 1: Personal trainer

Option 2: Personal trainer for women in Boston

Obviously, option 2 is going to attract a specific demographic so you won’t be getting men from Arizona calling you for your training rates, and that’s a good thing.

There are other technical [tips to improve SEO](https://thrivehive.com/5-ways-to-seo-your-business-website/) like optimizing your page to load quickly and revisiting your site’s navigation and [internal links structure](https://thrivehive.com/internal-link-building/). If you have a webmaster, you should definitely be putting this on the table for discussion.

[fa icon="clock-o"] Tue, Oct 10, 2017  [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe)  [fa icon="folder-open'] [Small Business Advice](https://www.advertisecolumbus.com/blog/topic/small-business-advice), [Digital Marketing Advice](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice), [Website](https://www.advertisecolumbus.com/blog/topic/website) 

[Read More »](https://www.advertisecolumbus.com/blog/10-ways-to-get-your-website-noticed)

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