Start With a Digital Foundation
Before you start to get overwhelmed with optimization, mobilization, engagement, and other “zations”, take a breather and think simple: build your digital foundation. Think of a foundation for a home or building. It’s pretty boring. It’s got no bells or whistles. Nothing special to look at. It doesn’t catch your eye. Yet without it, you can not have a structurally sound house or build off of it with aesthetic and functional elements.
If you’re feeling overwhelmed with your digital presence, start here: