LOCALiQ | Columbus Marketing Blog

    How to Give Your Business a Digital Presence

    You’ve heard that having a static presence is no longer enough. You know that the world of digital marketing is vast and dynamic, and week after week seems to just bring more trends and features to use. You then hear a lot about the struggles of keeping up with the digital world, but what if you’re just trying to get started with digital in the first place? This post will break down the building blocks of a digital presence and help you get started in forming a system that gets your business on the map.

    Start With a Digital Foundation

    Before you start to get overwhelmed with optimization, mobilization, engagement, and other “zations”, take a breather and think simple: build your digital foundation. Think of a foundation for a home or building. It’s pretty boring. It’s got no bells or whistles. Nothing special to look at. It doesn’t catch your eye. Yet without it, you can not have a structurally sound house or build off of it with aesthetic and functional elements.

    If you’re feeling overwhelmed with your digital presence, start here:

    [fa icon="clock-o"] Thu, Nov 09, 2017 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Advertising Tips, Online Advertising, Digital Marketing Advice, Website

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    Ad Attention Research: Effectiveness Hinges on More Than Just Reach

    A recent  email asked, "if no one pays attention to your ad, does reach even matter?" New research from Nielsen and Ipsos proves that attention differs across screens and mere exposure isn’t enough—ads need to be noticed, watched, and heard to maximize impact. This data reinforces what we already know...we need an omnichannel marketing strategy to effectively reach and gain the attention of our audience. Check out this infographic of key points from new Nielsen, Ipsos, and YouTube studies on attention and ad effectiveness.

    [fa icon="clock-o"] Wed, Jun 21, 2017 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Advertising Tips, Advertising News, Marketing Tips

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    Weekend Summer Travelers Hit the Road

    Summer is here! Let’s be honest, as soon as we felt the crisp bite of 50 degree temperatures, we dragged our shorts and flip flops out of hibernation and braved the ‘warmth’. The arrival of the summer months not only brings about nicer weather, but also brings summer travel. Summer is a time for adults and families to break away from their daily madness and unwind with a getaway to somewhere else.

    [fa icon="clock-o"] Mon, Jun 15, 2015 [fa icon="user"] Janie Augsburger [fa icon="folder-open'] Advertising, Advertising Tips, Multimedia Advertising, Tourism, Travel, Columbus Market, Columbus Travel

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    Audience Analytics - Using Big Data

    Recently, our Director of Marketing & Research had an article published in the Inlander titled "Creating a deep analytics engine at The Columbus Dispatch" (turn to page 9) and I wanted to share it with you.  He offers great insights on how you should be utilizing data science.  If your company doesn't have the capabilities or resources to collect and aggregate this type of data within your marketplace, then let us do it for you.  Fill out the Contact Us form to find out how our Marketing services team can help you leverage Big Data!

    [fa icon="clock-o"] Mon, Jun 08, 2015 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Small Business Advertising, Advertising Tips, Marketing, Columbus Dispatch, Big Data, Audience Analytics

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    Columbus Dispatch captures audience information, ad revenue


    Here is a great article written by the Dispatch Media Group's Marketing & Research Director, Nikhil Hunshikatti on how the Columbus Dispatch found an opportunity to harness the endless amounts of data to drive revenue, tailor content, remain competitive, and more strategically appeal to advertisers and our news consumers.

    [fa icon="clock-o"] Thu, Apr 09, 2015 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Advertising Tips, Marketing, Big Data, Technology

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    Utilizing Digital & Social Media, and Measuring Return on Investment

    [fa icon="clock-o"] Thu, Jun 12, 2014 [fa icon="user"] Jarrod Miller [fa icon="folder-open'] Advertising, Advertising Tips, Marketing, Marketing Plan

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    4 Simple Small Business Advertising Tips

    Face it the economy is tough and running a small business can be even tougher. Competition is fierce, time is tight and sometimes budgets are even tighter. But there are some things that a small business, or any business, can do to help save advertising dollars, increase efficiency, and move ahead of the competition. Following these simple advertising tips can make big difference.

    [fa icon="clock-o"] Wed, Feb 06, 2013 [fa icon="user"] Jarrod Miller [fa icon="folder-open'] Advertising, Small Business Advertising, Advertising Tips

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