---
title: LOCALiQ | Columbus Marketing Blog | Search Engine Marketing (SEM)
description: Search Engine Marketing (SEM) | The LOCALiQ | Columbus Marketing Blog goes a little further with updated advertising and marketing tips for your business.
---

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# LOCALiQ | Columbus Marketing Blog

## [Climbing the Ranks Webinar](https://www.advertisecolumbus.com/blog/climbing-the-ranks-webinar)

[![](https://www.advertisecolumbus.com/hubfs/Central-Webinar-Print-Half%20(2).png) ](https://www.advertisecolumbus.com/blog/climbing-the-ranks-webinar)

# ***Climbing the Ranks Webinar***

##### **Wednesday, August 1st • 9:00-10:00 a.m.**

[fa icon="clock-o"] Tue, Jul 24, 2018  [fa icon="user"] [Taylor Brammer](https://www.advertisecolumbus.com/blog/author/taylor-brammer)  [fa icon="folder-open'] [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Search Engine Marketing (SEM)](https://www.advertisecolumbus.com/blog/topic/search-engine-marketing-sem), [Webinar](https://www.advertisecolumbus.com/blog/topic/webinar) 

[Read More »](https://www.advertisecolumbus.com/blog/climbing-the-ranks-webinar)

## [Mobile Search- Leads to In-Store purchases](https://www.advertisecolumbus.com/blog/mobile-search-leads-to-in-store-purchases)

[![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/mobile-search.jpg) ](https://www.advertisecolumbus.com/blog/mobile-search-leads-to-in-store-purchases)

 In this micro-moment world we live in mobile search is taking over desktop search and is proving to be a relevant driver of in-store purchasing. As consumers become more savvy and seek quick solutions if your brand is not providing a first class experience, you will be quickly eliminated from consideration.

  

 Think Google recently posted some great research about how consumers are using mobile technology.

[Check out the article here!](https://www.thinkwithgoogle.com/infographics/mobile-search-trends-consumers-to-stores.html)

  

 An amazing 76% of people who search on their smart phones for something nearby visited a business within a day. Still think that it is OK to not be competing on the mobile battleground?

[fa icon="clock-o"] Wed, Jul 13, 2016  [fa icon="user"] [Jay Teetzel](https://www.advertisecolumbus.com/blog/author/jay-teetzel)  [fa icon="folder-open'] [Mobile Advertising](https://www.advertisecolumbus.com/blog/topic/mobile-advertising), [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Search Engine Marketing (SEM)](https://www.advertisecolumbus.com/blog/topic/search-engine-marketing-sem), [Digital Marketing](https://www.advertisecolumbus.com/blog/topic/digital-marketing) 

[Read More »](https://www.advertisecolumbus.com/blog/mobile-search-leads-to-in-store-purchases)

## [Why Search Engine Optimization Matters](https://www.advertisecolumbus.com/blog/bid/261490/Why-Search-Engine-Optimization-Matters)

[![](https://www.advertisecolumbus.com/hs-fs/file-18692842-png/images/guy_on_computer.png) ](https://www.advertisecolumbus.com/blog/bid/261490/Why-Search-Engine-Optimization-Matters)

Without a doubt, the Holy Grail of all internet-marketing efforts is traffic. If you cannot deliver on this front, the prospect of selling products or services to consumers is slim. One of the ways that you can increase traffic to your site is by leveraging the power of search engine optimization (SEO). According to a study carried out by Outbrain, search is by far the largest driver of traffic to websites. In addition, 62 percent of all web users only click links displayed on the first page of search engine results. To find out why you should take search engine optimization seriously, keep reading.

[fa icon="clock-o"] Wed, Jan 23, 2013  [fa icon="user"] [Jarrod Miller](https://www.advertisecolumbus.com/blog/author/jarrod-miller)  [fa icon="folder-open'] [Search Engine Optimization](https://www.advertisecolumbus.com/blog/topic/search-engine-optimization), [Dispatch Digital](https://www.advertisecolumbus.com/blog/topic/dispatch-digital), [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Search Engine Marketing (SEM)](https://www.advertisecolumbus.com/blog/topic/search-engine-marketing-sem) 

[Read More »](https://www.advertisecolumbus.com/blog/bid/261490/Why-Search-Engine-Optimization-Matters)

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