LOCALiQ | Columbus Marketing Blog

    Utilizing Digital & Social Media, and Measuring Return on Investment

    Using Infographics to Understand Market Segments

    One of our previous posts talked about using different marketing approaches for different market segments, but what exactly is a market segment and how do you understand yours? Themanager.org describes a market segment as a group of people who are similar in the way they react to promotion, communication, pricing, and other marketing variables. Of course, every customer or potential customer will react in a way unique to that individual, but since it’s not possible to develop a separate marketing approach for every person, you can instead group individuals by things they have in common. This in turn allows you to develop a standardized marketing approach for each segment that you serve or want to serve.

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