LOCALiQ | Columbus Marketing Blog

    Understanding and Reaching Millennials (Generation Y)

    Generation Y, also known as the Millennials, is the demographic group that immediately follows Generation X. There are no precise dates for when Gen Y starts or ends, but most marketing practitioners peg the start year to be 1977 (which irks me to no end since I am 1976 born…and that puts me back one whole generation!)

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