Generation Y, also known as the Millennials, is the demographic group that immediately follows Generation X. There are no precise dates for when Gen Y starts or ends, but most marketing practitioners peg the start year to be 1977 (which irks me to no end since I am 1976 born…and that puts me back one whole generation!)
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[fa icon="clock-o"] Tue, Apr 02, 2013 [fa icon="user"] Nikhil Hunshikatti [fa icon="folder-open'] Targeting Generation Y
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