Congratulations goes out to the Columbus Dispatch. For the fourth time in five years, The Dispatch was named Ohio's best large daily newspaper in the annual Ohio Associated Press Media Editors competition, announced on Sunday.
Last week Kirk Davis (CEO GateHouse Media group), Brad Harmon (Publisher, The Columbus Dispatch) and Ray Paprocki (Publisher, DMG/Magazines) were featured as guest speakers at the Columbus Metropolitan Club. The link below will allow you to listen and watch as they address members and guests of CMC.
The “Silent Suffering” series on suicide, produced in collaboration with local medical experts, had a powerful community impact, generating online shares and engaging new digital readers.
Dispatch Media Group veteran Stephen Zonars has been appointed vice president of sales.
In it, you’ll find best practices which can be easily implemented in a variety of business models. In addition to learning the six strategies, Dispatch Media Group has included practical examples and real-world applications to further guide you. These steps are laid out simply, effectively, and will translate well to your business.
Our Top 6 Strategies will help you understand your target buyer, create and distribute meaningful content, build presence through frequency, develop multi-touch campaigns, and learn to analyze the effectiveness of your advertising.
By incorporating the Top 6 Strategies, business owners will better understand their clientele, be able to market valuable content effectively through multiple media platforms, and evaluate their return on investment. Dispatch Media Group is confident that these strategies will build lasting customer relationships and improve your bottom line. So download it now and start learning how to build a marketing communication plan for you business.
It seems even the best have difficulty in knowing if there advertising is working or not. Measuring ad-recall is an immensely challenging process, especially in more traditional mediums such as print or magazines.
It’s now been just over two weeks since we launched the new format of the newspaper in our market on January 28, 2013. A lot has happened since the time we launched the new format and now. We have had unprecedented reader feedback, great conversations with our advertising community and innumerable inquiries from other publishers across the country.
For years industry pundits have been trying to figure out how to remain relevant and engage newspaper readers across the world. We have had publishers try the Berliner format, web reductions, stitched tabloids, eliminating distribution on specific days of the week, and in fact, some going all the way to eliminating the printed edition altogether.