LOCALiQ | Columbus Marketing Blog

    Congrats to The Columbus Dispatch!

    Congratulations goes out to the Columbus Dispatch.  For the fourth time in five years, The Dispatch was named Ohio's best large daily newspaper in the annual Ohio Associated Press Media Editors competition, announced on Sunday.

    Dispatch Media Group Leaders speak at Columbus Metropolitan Club

    Last week Kirk Davis (CEO GateHouse Media group), Brad Harmon (Publisher, The Columbus Dispatch) and Ray Paprocki (Publisher, DMG/Magazines) were featured as guest speakers at the Columbus Metropolitan Club. The link below will allow you to listen and watch as they address members and guests of CMC.

    Columbus Dispatch engages readers with medical community partnership, series

    The “Silent Suffering” series on suicide, produced in collaboration with local medical experts, had a powerful community impact, generating online shares and engaging new digital readers.

    Bradley Harmon named president and publisher of 'Dispatch'

    Dispatch veteran Zonars appointed VP of sales

    Dispatch Media Group veteran Stephen Zonars has been appointed vice president of sales.

    The Columbus Dispatch, Student Press Law Center receive Pulliam First Amendment Award

    Press Release by Society of Professional Journalists:

    The Columbus Dispatch and the Student Press Law Center have been awarded the Eugene S. Pulliam First Amendment Award for their fight against hidden campus crime rates and how crime is handled. 

    Building a Marketing Communication Plan

    Getting started with a marketing communication plan can be intimidating. With so many platforms, it can be hard to tell which media will best reach your target audience. Let Dispatch Media Group assist you in this process by downloading our Top 6 Strategies to Build Your Marketing Communication Plan.

    In it, you’ll find best practices which can be easily implemented in a variety of business models. In addition to learning the six strategies, Dispatch Media Group has included practical examples and real-world applications to further guide you. These steps are laid out simply, effectively, and will translate well to your business.

    Our Top 6 Strategies will help you understand your target buyer, create and distribute  meaningful content, build presence through frequency, develop multi-touch campaigns, and learn to analyze the effectiveness of your advertising.

    By incorporating the Top 6 Strategies, business owners will better understand their clientele, be able to market valuable content effectively through multiple media platforms, and evaluate their return on investment. Dispatch Media Group is confident that these strategies will build lasting customer relationships and improve your bottom line. So download it now and start learning how to build a marketing communication plan for you business.

    Is Your Advertising Effective?

    It seems even the best have difficulty in knowing if there advertising is working or not. Measuring ad-recall is an immensely challenging process, especially in more traditional mediums such as print or magazines.

    The Columbus Dispatch – Post Launch Diary

    It’s now been just over two weeks since we launched the new format of the newspaper in our market on January 28, 2013. A lot has happened since the time we launched the new format and now. We have had unprecedented reader feedback, great conversations with our advertising community and innumerable inquiries from other publishers across the country.

    The Columbus Dispatch…The Newspaper Reinvented

    For years industry pundits have been trying to figure out how to remain relevant and engage newspaper readers across the world. We have had publishers try the Berliner format, web reductions, stitched tabloids, eliminating distribution on specific days of the week, and in fact, some going all the way to eliminating the printed edition altogether.

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