--- title: LOCALiQ | Columbus Marketing Blog | SEO description: SEO | The LOCALiQ | Columbus Marketing Blog goes a little further with updated advertising and marketing tips for your business. --- [![columbus-localiq-vertical-reverseKnockout](https://www.advertisecolumbus.com/hs-fs/hubfs/columbus-localiq-vertical-reverseKnockout.png?width=264&name=columbus-localiq-vertical-reverseKnockout.png)](https://www.advertisecolumbus.com/contact-us)   [![Contact Us](https://no-cache.hubspot.com/cta/default/176587/7741406c-75d7-4aa3-8eb3-70cae0bcf625.png)](https://cta-redirect.hubspot.com/cta/redirect/176587/7741406c-75d7-4aa3-8eb3-70cae0bcf625) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](https://www.facebook.com/columbusdispatch) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](https://www.linkedin.com/company/the-columbus-dispatch) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/DispatchMediaGP) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:marketingb2b@dispatch.com) # LOCALiQ | Columbus Marketing Blog ## [Climbing the Ranks Webinar](https://www.advertisecolumbus.com/blog/climbing-the-ranks-webinar) [![](https://www.advertisecolumbus.com/hubfs/Central-Webinar-Print-Half%20(2).png) ](https://www.advertisecolumbus.com/blog/climbing-the-ranks-webinar) # ***Climbing the Ranks Webinar*** ##### **Wednesday, August 1st • 9:00-10:00 a.m.** [fa icon="clock-o"] Tue, Jul 24, 2018 [fa icon="user"] [Taylor Brammer](https://www.advertisecolumbus.com/blog/author/taylor-brammer) [fa icon="folder-open'] [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Search Engine Marketing (SEM)](https://www.advertisecolumbus.com/blog/topic/search-engine-marketing-sem), [Webinar](https://www.advertisecolumbus.com/blog/topic/webinar) [Read More »](https://www.advertisecolumbus.com/blog/climbing-the-ranks-webinar) ## [How to Optimize Your Landing Pages for Conversion](https://www.advertisecolumbus.com/blog/how-to-optimize-your-landing-pages-for-conversion) [![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/how-to-optimize-landing-page.jpg) ](https://www.advertisecolumbus.com/blog/how-to-optimize-your-landing-pages-for-conversion) Whether you’re [using your landing page](https://thrivehive.com/use-landing-pages-business/) to make direct sales or gather emails from leads, it is one of the most crucial steps in the conversion process. After all the outreach and advertising, it comes down to this final act. Will your prospects turn into customers? They will if your offer is solid and your landing page is optimized for conversion. ## Landing Page Optimization Tips As with other steps in the process, you want to ensure that your landing page is compelling visitors to take whatever action you want them to take. Here are a few ideas on how to [increase your conversion rates](https://thrivehive.com/how-to-increase-website-conversion/). [fa icon="clock-o"] Fri, Jan 05, 2018 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Digital Marketing Advice](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice), [Website](https://www.advertisecolumbus.com/blog/topic/website) [Read More »](https://www.advertisecolumbus.com/blog/how-to-optimize-your-landing-pages-for-conversion) ## [What is SEO and Why Do I Need it?](https://www.advertisecolumbus.com/blog/what-is-seo-and-why-do-i-need-it) [![](https://thrivehive.com/wp-content/uploads/2017/11/What-is-SEO-and-Why-Do-I-Need-It-02.jpg) ](https://www.advertisecolumbus.com/blog/what-is-seo-and-why-do-i-need-it) Many business owners see search engine optimization (SEO) as a mystery, an enigma that only those with inside knowledge can solve. The truth is that SEO is an important part of any marketing strategy, and it doesn’t have to be complicated. Read on to find out what SEO is and why your business needs it. ## What Does SEO Stand For? At its most simple, SEO is an acronym that stands for Search Engine Optimization. Let’s look at each component more closely. ### Search One of the most common ways to find information on the internet is to use a search engine. On a site like Google or Bing users will enter a search term or question. Then, using a complicated algorithm, these sites return what they think are the most appropriate and useful results. This is different than browsing a news site or scrolling through social media looking for information. Users are actively looking for a specific answer, which you should keep in mind when [creating effective content](https://thrivehive.com/effective-content-marketing/). ### Engine The search “engines” that people use to find information are essential because they return prioritized results for users. They first use crawlers to explore the web, then they record everything they find in databases (or indexes). When you perform a search, the engine is actually returning results from its index rather than the live internet. The important thing to remember is that all these engines use specific criteria for returning results. They look at factors like keyword density and [meta tags](https://thrivehive.com/title-tags-in-4-easy-steps/) to understand what your pages are about. Also, they keep track of which pages have linked to your content, and they use that information (along with other factors) to determine what page has the most authority. ### Optimization In order for [users to find you via search](https://thrivehive.com/why-cant-i-find-my-business-on-google/), you need to show up on the first few results pages (usually the first) for their search terms. That’s why you need to optimize your content for the search engines. This doesn’t have to be complicated, but it does require some attention. If you want to rank highly in search engines, you need to make sure: •  The search engines can find you •  They can tell what your web pages are about •  They believe your page/site has authority and credibility for the content you’re promoting ## How Does SEO Work? [fa icon="clock-o"] Tue, Nov 28, 2017 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [Search Engine Optimization](https://www.advertisecolumbus.com/blog/topic/search-engine-optimization), [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Digital Marketing Advice](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice), [Marketing Advice](https://www.advertisecolumbus.com/blog/topic/marketing-advice) [Read More »](https://www.advertisecolumbus.com/blog/what-is-seo-and-why-do-i-need-it) ## [The Best FREE SEO Tools](https://www.advertisecolumbus.com/blog/the-best-free-seo-tools) [![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/seo_blog.jpg) ](https://www.advertisecolumbus.com/blog/the-best-free-seo-tools) **The Best Free SEO Tools** Businesses are always looking for ways to minimize costs, so anything with the word “free” attached to it is worth checking into. We’ve compiled a list of the best free [SEO](http://www.algorithm.net.au/) tools any business can use to improve its website.   [fa icon="clock-o"] Wed, Oct 12, 2016 [fa icon="user"] [Kai Elisha](https://www.advertisecolumbus.com/blog/author/kai-elisha) [fa icon="folder-open'] [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Digital Marketing](https://www.advertisecolumbus.com/blog/topic/digital-marketing) [Read More »](https://www.advertisecolumbus.com/blog/the-best-free-seo-tools) ## [6 Tips on Being Found Easier](https://www.advertisecolumbus.com/blog/6-tips-on-being-found-easier) [![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/closed-sign-hd-wallpaper.jpg) ](https://www.advertisecolumbus.com/blog/6-tips-on-being-found-easier) Greetings from Columbus, Ohio. As I was typing that it still didn’t feel right. I'm new to the Columbus area, originally from Cleveland, OH. In the nine-plus weeks I've lived in Columbus, I've noticed a few frustrating things as I've been searching for a new "*everything"* (doctor, dentist, car wash, gas station, grocery store, laundromat, gym, eye doctor, pizza place, pet groomer, veterinarian and doggy day care.) It's been hard to find these places online with proper listings, correct information, accurate hours of operation and correct phone numbers. It doesn’t make sense to me why a business would be ok with having inaccurate information floating around the internet. Some may not know any better, some may know and not know how to fix it, and some may know and maybe don’t care, I hope not. [fa icon="clock-o"] Wed, Oct 05, 2016 [fa icon="user"] [Andrew B. Cottle](https://www.advertisecolumbus.com/blog/author/andrew-b-cottle) [fa icon="folder-open'] [Small Business](https://www.advertisecolumbus.com/blog/topic/small-business), [Online Advertising](https://www.advertisecolumbus.com/blog/topic/online-advertising), [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Digital Marketing](https://www.advertisecolumbus.com/blog/topic/digital-marketing) [Read More »](https://www.advertisecolumbus.com/blog/6-tips-on-being-found-easier) ## [4 New Micro Moments Every Marketer Should Know](https://www.advertisecolumbus.com/blog/4-new-moments-every-marketer-should-know-about-mobile) [![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/Web_Search_on_Phone.jpg) ](https://www.advertisecolumbus.com/blog/4-new-moments-every-marketer-should-know-about-mobile) The most powerful tool the consumer holds in today’s [micro moment world](https://www.thinkwithgoogle.com/collections/micromoments.html) is their phone. [82% of consumers](https://www.advertisecolumbus.com/hubfs/Hosted_Files/4-new-moments-every-marketer-should-know.pdf) reach for their phone when searching for a local business. As a marketer in 2016, displaying relevant content in these [micro moments](https://www.thinkwithgoogle.com/collections/micromoments.html) will keep your product or service under consideration. If your business is not relevant or found in mobile search you're missing out on a mountain of opportunity. [Google Think](https://www.thinkwithgoogle.com/) recently posted powerful details about [4 distinct moments you can capitalize on to increase sales](https://www.advertisecolumbus.com/hubfs/Hosted_Files/4-new-moments-every-marketer-should-know.pdf). [Contact me today](https://www.advertisecolumbus.com/dmg-jay-teetzel) to consult on your mobile marketing strategy to increase sales and ensure your capturing your share of the 82% of consumers searching for a local business on their mobile device. [fa icon="clock-o"] Thu, Sep 29, 2016 [fa icon="user"] [Jay Teetzel](https://www.advertisecolumbus.com/blog/author/jay-teetzel) [fa icon="folder-open'] [Mobile Advertising](https://www.advertisecolumbus.com/blog/topic/mobile-advertising), [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Mobile Marketing](https://www.advertisecolumbus.com/blog/topic/mobile-marketing) [Read More »](https://www.advertisecolumbus.com/blog/4-new-moments-every-marketer-should-know-about-mobile) ## [Mobile Search- Leads to In-Store purchases](https://www.advertisecolumbus.com/blog/mobile-search-leads-to-in-store-purchases) [![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/mobile-search.jpg) ](https://www.advertisecolumbus.com/blog/mobile-search-leads-to-in-store-purchases) In this micro-moment world we live in mobile search is taking over desktop search and is proving to be a relevant driver of in-store purchasing. As consumers become more savvy and seek quick solutions if your brand is not providing a first class experience, you will be quickly eliminated from consideration.   Think Google recently posted some great research about how consumers are using mobile technology. [Check out the article here!](https://www.thinkwithgoogle.com/infographics/mobile-search-trends-consumers-to-stores.html)   An amazing 76% of people who search on their smart phones for something nearby visited a business within a day. Still think that it is OK to not be competing on the mobile battleground? [fa icon="clock-o"] Wed, Jul 13, 2016 [fa icon="user"] [Jay Teetzel](https://www.advertisecolumbus.com/blog/author/jay-teetzel) [fa icon="folder-open'] [Mobile Advertising](https://www.advertisecolumbus.com/blog/topic/mobile-advertising), [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Search Engine Marketing (SEM)](https://www.advertisecolumbus.com/blog/topic/search-engine-marketing-sem), [Digital Marketing](https://www.advertisecolumbus.com/blog/topic/digital-marketing) [Read More »](https://www.advertisecolumbus.com/blog/mobile-search-leads-to-in-store-purchases) ## [Why Search Engine Optimization Matters](https://www.advertisecolumbus.com/blog/bid/261490/Why-Search-Engine-Optimization-Matters) [![](https://www.advertisecolumbus.com/hs-fs/file-18692842-png/images/guy_on_computer.png) ](https://www.advertisecolumbus.com/blog/bid/261490/Why-Search-Engine-Optimization-Matters) Without a doubt, the Holy Grail of all internet-marketing efforts is traffic. If you cannot deliver on this front, the prospect of selling products or services to consumers is slim. One of the ways that you can increase traffic to your site is by leveraging the power of search engine optimization (SEO). According to a study carried out by Outbrain, search is by far the largest driver of traffic to websites. In addition, 62 percent of all web users only click links displayed on the first page of search engine results. To find out why you should take search engine optimization seriously, keep reading. [fa icon="clock-o"] Wed, Jan 23, 2013 [fa icon="user"] [Jarrod Miller](https://www.advertisecolumbus.com/blog/author/jarrod-miller) [fa icon="folder-open'] [Search Engine Optimization](https://www.advertisecolumbus.com/blog/topic/search-engine-optimization), [Dispatch Digital](https://www.advertisecolumbus.com/blog/topic/dispatch-digital), [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Search Engine Marketing (SEM)](https://www.advertisecolumbus.com/blog/topic/search-engine-marketing-sem) [Read More »](https://www.advertisecolumbus.com/blog/bid/261490/Why-Search-Engine-Optimization-Matters) [All posts](https://www.advertisecolumbus.com/blog/all) ### Subscribe to Blog & Email Updates - Recent - Popular - Categories ### Lists by Topic - [Digital Marketing Advice (29)](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice) - [Recruitment (25)](https://www.advertisecolumbus.com/blog/topic/recruitment) - [Advertising (15)](https://www.advertisecolumbus.com/blog/topic/advertising) - 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