---
title: LOCALiQ | Columbus Marketing Blog | Audience Analytics
description: Audience Analytics | The LOCALiQ | Columbus Marketing Blog goes a little further with updated advertising and marketing tips for your business.
---

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# LOCALiQ | Columbus Marketing Blog

## [Audience Analytics - Using Big Data](https://www.advertisecolumbus.com/blog/audience-analytics-using-big-data)

[![](https://www.advertisecolumbus.com/hubfs/big_data.jpg) ](https://www.advertisecolumbus.com/blog/audience-analytics-using-big-data)

Recently, our Director of Marketing & Research had an article published in the Inlander titled "[Creating a deep analytics engine at *The Columbus Dispatch*](http://www.ifoldsflip.com/t/10386-the-inlander)" (turn to page 9) and I wanted to share it with you.  He offers great insights on how you should be utilizing data science.  If your company doesn't have the capabilities or resources to collect and aggregate this type of data within your marketplace, then let us do it for you.  Fill out the Contact Us form to find out how our Marketing services team can help you leverage Big Data!

[fa icon="clock-o"] Mon, Jun 08, 2015  [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe)  [fa icon="folder-open'] [Small Business Advertising](https://www.advertisecolumbus.com/blog/topic/small-business-advertising), [Advertising Tips](https://www.advertisecolumbus.com/blog/topic/advertising-tips), [Marketing](https://www.advertisecolumbus.com/blog/topic/marketing), [Columbus Dispatch](https://www.advertisecolumbus.com/blog/topic/columbus-dispatch), [Big Data](https://www.advertisecolumbus.com/blog/topic/big-data), [Audience Analytics](https://www.advertisecolumbus.com/blog/topic/audience-analytics) 

[Read More »](https://www.advertisecolumbus.com/blog/audience-analytics-using-big-data)

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- [Online Reviews (1)](https://www.advertisecolumbus.com/blog/topic/online-reviews)
- [Optimization (1)](https://www.advertisecolumbus.com/blog/topic/optimization)
- [Pre Roll Video (1)](https://www.advertisecolumbus.com/blog/topic/pre-roll-video)
- [Publishing (1)](https://www.advertisecolumbus.com/blog/topic/publishing)
- [Retargeting (1)](https://www.advertisecolumbus.com/blog/topic/retargeting)
- [Return on Investment (1)](https://www.advertisecolumbus.com/blog/topic/return-on-investment)
- [Sales (1)](https://www.advertisecolumbus.com/blog/topic/sales)
- [Sales Management (1)](https://www.advertisecolumbus.com/blog/topic/sales-management)
- [Seasonal Hiring (1)](https://www.advertisecolumbus.com/blog/topic/seasonal-hiring)
- [Silent Suffering (1)](https://www.advertisecolumbus.com/blog/topic/silent-suffering)
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- [Travel (1)](https://www.advertisecolumbus.com/blog/topic/travel)
- [Webinar (1)](https://www.advertisecolumbus.com/blog/topic/webinar)
- [Word of Mouth Marketing (1)](https://www.advertisecolumbus.com/blog/topic/word-of-mouth-marketing)
- [Workplace Culture (1)](https://www.advertisecolumbus.com/blog/topic/workplace-culture)
- [YouTube (1)](https://www.advertisecolumbus.com/blog/topic/youtube)
- [eCommerce (1)](https://www.advertisecolumbus.com/blog/topic/ecommerce)

[see all](https://www.advertisecolumbus.com/blog/topic/audience-analytics#)

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