According to Google’s Consumer Barometer Survey (The Connected Consumer Survey), when someone needs information the first place they look is the internet. This could be for news, information on a product or service that they need or want, and research on about anything imaginable. Heck, I go to the internet for EVERYTHING! In fact, over 74% of people in the U.S. go to the internet daily. That’s over 242,645,260 people each day! So, it makes perfect sense based on how people are engaging with the internet that all businesses need to be online and have a digital marketing strategy. If you don’t have a digital marketing strategy, I assure you that you have been left in the dust. However, you can get yourself up-to-speed fairly quickly, and it’s really not that difficult to dip your toes into the online marketing world. Now, there are some initial steps to making sure you are ready to market yourself online, so check this article out here first. Once you are ready, here are 7 things to consider before you launch a digital campaign.