--- title: LOCALiQ | Columbus Marketing Blog | Advertising News description: Advertising News | The LOCALiQ | Columbus Marketing Blog goes a little further with updated advertising and marketing tips for your business. --- [![columbus-localiq-vertical-reverseKnockout](https://www.advertisecolumbus.com/hs-fs/hubfs/columbus-localiq-vertical-reverseKnockout.png?width=264&name=columbus-localiq-vertical-reverseKnockout.png)](https://www.advertisecolumbus.com/contact-us)   [![Contact Us](https://no-cache.hubspot.com/cta/default/176587/7741406c-75d7-4aa3-8eb3-70cae0bcf625.png)](https://cta-redirect.hubspot.com/cta/redirect/176587/7741406c-75d7-4aa3-8eb3-70cae0bcf625) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](https://www.facebook.com/columbusdispatch) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](https://www.linkedin.com/company/the-columbus-dispatch) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/DispatchMediaGP) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:marketingb2b@dispatch.com) # LOCALiQ | Columbus Marketing Blog ## [Ad Attention Research: Effectiveness Hinges on More Than Just Reach](https://www.advertisecolumbus.com/blog/ad-attention-research-effectiveness-hinges-on-more-than-just-reach) [![](https://www.advertisecolumbus.com/hubfs/Blog_Photos/ad%20attention.jpg) ](https://www.advertisecolumbus.com/blog/ad-attention-research-effectiveness-hinges-on-more-than-just-reach) A recent  email asked, "if no one pays attention to your ad, does reach even matter?" New research from [Nielsen and Ipsos](https://www.thinkwithgoogle.com/consumer-insights/ad-attention-research-youtube-vs-tv/?utm_medium=email-d&utm_source=content-alert&utm_team=twg-us&utm_campaign=20170323-twg-us-video-alert-a-OT-SP-MG&utm_content=Video-cta&mkt_tok=eyJpIjoiT0RZelpqRmxNak0zWlRFMiIsInQiOiJSRkYxKzY5OUZadmQ0WDNqNmh0SHQ3WklIZFkzVE9BeDdjSXZsSHk3YmFKN3VDcVhWU3hjUnVTcDdBbnlxU1BsdUl5Q0VKdFFZSWtLUXlyY3hxK2JLTUJhXC9EZ3FaZ1h1NkRzU1pmMWdNSWdRK2N2Q3h3UFJrQnFtdzM4cHluR3cifQ%3D%3D) proves that attention differs across screens and mere exposure isn’t enough—ads need to be noticed, watched, and heard to maximize impact. This data reinforces what we already know...we need an omnichannel marketing strategy to effectively reach and gain the attention of our audience. Check out this [infographic ](https://www.advertisecolumbus.com/hubfs/Blog_Photos/ad%20attention.jpg)of key points from new Nielsen, Ipsos, and YouTube studies on attention and ad effectiveness. [fa icon="clock-o"] Wed, Jun 21, 2017 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [Advertising Tips](https://www.advertisecolumbus.com/blog/topic/advertising-tips), [Advertising News](https://www.advertisecolumbus.com/blog/topic/advertising-news), [Marketing Tips](https://www.advertisecolumbus.com/blog/topic/marketing-tips) [Read More »](https://www.advertisecolumbus.com/blog/ad-attention-research-effectiveness-hinges-on-more-than-just-reach) ## [Bradley Harmon named president and publisher of 'Dispatch'](https://www.advertisecolumbus.com/blog/bradley-harmon-named-president-and-publisher-of-dispatch) [![](https://www.advertisecolumbus.com/hubfs/Logos/Dispatch.png) ](https://www.advertisecolumbus.com/blog/bradley-harmon-named-president-and-publisher-of-dispatch) [fa icon="clock-o"] Thu, Oct 15, 2015 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [Newspaper](https://www.advertisecolumbus.com/blog/topic/newspaper), [The Columbus Dispatch](https://www.advertisecolumbus.com/blog/topic/the-columbus-dispatch), [Dispatch Media Group](https://www.advertisecolumbus.com/blog/topic/dispatch-media-group), [Advertising News](https://www.advertisecolumbus.com/blog/topic/advertising-news) [Read More »](https://www.advertisecolumbus.com/blog/bradley-harmon-named-president-and-publisher-of-dispatch) ## [Dispatch veteran Zonars appointed VP of sales](https://www.advertisecolumbus.com/blog/dispatch-veteran-zonars-appointed-vp-of-sales) [![](https://www.advertisecolumbus.com/hubfs/Headshots/zonars_headshot.jpg) ](https://www.advertisecolumbus.com/blog/dispatch-veteran-zonars-appointed-vp-of-sales) [Dispatch Media Group](https://www.advertisecolumbus.com/) veteran Stephen Zonars has been appointed vice president of sales. [fa icon="clock-o"] Thu, Aug 06, 2015 [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe) [fa icon="folder-open'] [Advertising](https://www.advertisecolumbus.com/blog/topic/advertising), [Newspaper](https://www.advertisecolumbus.com/blog/topic/newspaper), [Marketing](https://www.advertisecolumbus.com/blog/topic/marketing), [Newspaper Advertising](https://www.advertisecolumbus.com/blog/topic/newspaper-advertising), [The Columbus Dispatch](https://www.advertisecolumbus.com/blog/topic/the-columbus-dispatch), [Dispatch Media Group](https://www.advertisecolumbus.com/blog/topic/dispatch-media-group), [Advertising News](https://www.advertisecolumbus.com/blog/topic/advertising-news), [Sales](https://www.advertisecolumbus.com/blog/topic/sales) [Read More »](https://www.advertisecolumbus.com/blog/dispatch-veteran-zonars-appointed-vp-of-sales) [All posts](https://www.advertisecolumbus.com/blog/all) ### Subscribe to Blog & Email Updates - Recent - Popular - 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