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title: LOCALiQ | Columbus Marketing Blog | Google
description: Google | The LOCALiQ | Columbus Marketing Blog goes a little further with updated advertising and marketing tips for your business.
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# LOCALiQ | Columbus Marketing Blog

## [Google Announces Ban of Third-Party Cookies](https://www.advertisecolumbus.com/blog/google-announces-ban-of-third-party-cookies)

[![](https://www.advertisecolumbus.com/hubfs/chrome.jpeg) ](https://www.advertisecolumbus.com/blog/google-announces-ban-of-third-party-cookies)

This week, Google announced that it will be joining other well-known browsers, like Safari and FireFox, in the banning of [third-party cookies in Chrome](https://www.vox.com/recode/2020/1/16/21065641/google-chrome-cookie-ban-advertisers). This will be a big change, yes for Google, but even more so for businesses utilizing digital advertising. The change will not take place overnight. Google stated that their intention is to make this change within two years, eliminating third-party cookies by 2022. Advertisers, agencies and marketing companies have time to come up with a [new game plan](https://blog.chromium.org/2020/01/building-more-private-web-path-towards.html).

So, what does this mean and what are cookies anyway? Let’s take a step back and simplify things.

[fa icon="clock-o"] Tue, Feb 04, 2020  [fa icon="user"] [Emily Adams](https://www.advertisecolumbus.com/blog/author/emily-adams)  [fa icon="folder-open'] [Marketing Advice](https://www.advertisecolumbus.com/blog/topic/marketing-advice), [Google](https://www.advertisecolumbus.com/blog/topic/google) 

[Read More »](https://www.advertisecolumbus.com/blog/google-announces-ban-of-third-party-cookies)

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- [Pre Roll Video (1)](https://www.advertisecolumbus.com/blog/topic/pre-roll-video)
- [Publishing (1)](https://www.advertisecolumbus.com/blog/topic/publishing)
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- [Return on Investment (1)](https://www.advertisecolumbus.com/blog/topic/return-on-investment)
- [Sales (1)](https://www.advertisecolumbus.com/blog/topic/sales)
- [Sales Management (1)](https://www.advertisecolumbus.com/blog/topic/sales-management)
- [Seasonal Hiring (1)](https://www.advertisecolumbus.com/blog/topic/seasonal-hiring)
- [Silent Suffering (1)](https://www.advertisecolumbus.com/blog/topic/silent-suffering)
- [Social Media Marketing (1)](https://www.advertisecolumbus.com/blog/topic/social-media-marketing)
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- [TV Consumption (1)](https://www.advertisecolumbus.com/blog/topic/tv-consumption)
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- [Workplace Culture (1)](https://www.advertisecolumbus.com/blog/topic/workplace-culture)
- [YouTube (1)](https://www.advertisecolumbus.com/blog/topic/youtube)
- [eCommerce (1)](https://www.advertisecolumbus.com/blog/topic/ecommerce)

[see all](https://www.advertisecolumbus.com/blog/topic/google#)

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