LOCALiQ | Columbus Marketing Blog

    Google Announces Ban of Third-Party Cookies

    This week, Google announced that it will be joining other well-known browsers, like Safari and FireFox, in the banning of third-party cookies in Chrome. This will be a big change, yes for Google, but even more so for businesses utilizing digital advertising. The change will not take place overnight. Google stated that their intention is to make this change within two years, eliminating third-party cookies by 2022. Advertisers, agencies and marketing companies have time to come up with a new game plan.

    So, what does this mean and what are cookies anyway? Let’s take a step back and simplify things.

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