---
title: LOCALiQ | Columbus Marketing Blog | Customer Service
description: Customer Service | The LOCALiQ | Columbus Marketing Blog goes a little further with updated advertising and marketing tips for your business.
---

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# LOCALiQ | Columbus Marketing Blog

## [5 Basic Email Marketing Tips](https://www.advertisecolumbus.com/blog/bid/303670/5-Basic-Email-Marketing-Tips)

[![](https://www.advertisecolumbus.com/hs-fs/file-234813720-jpg/images/e-mailmarketing1.jpg) ](https://www.advertisecolumbus.com/blog/bid/303670/5-Basic-Email-Marketing-Tips)

Email marketing is only effective when people can see and read your message. Ending up in the spam folder can be a dangerous fate if your company uses email marketing as a primary marketing tool. It can mean reaching fewer potential customers, lost sales and a decline in revenue. With such high stakes, you can't afford to make any serious missteps on an email marketing campaign.

[fa icon="clock-o"] Thu, Jul 25, 2013  [fa icon="user"] [Jarrod Miller](https://www.advertisecolumbus.com/blog/author/jarrod-miller)  [fa icon="folder-open'] [Advertising](https://www.advertisecolumbus.com/blog/topic/advertising), [Customer Service](https://www.advertisecolumbus.com/blog/topic/customer-service), [Email Marketing](https://www.advertisecolumbus.com/blog/topic/email-marketing) 

[Read More »](https://www.advertisecolumbus.com/blog/bid/303670/5-Basic-Email-Marketing-Tips)

## [Pump Up Your Reviews: Help Customers Become Crusaders](https://www.advertisecolumbus.com/blog/bid/301868/Pump-Up-Your-Reviews-Help-Customers-Become-Crusaders)

[![](https://www.advertisecolumbus.com/hs-fs/file-214549963-jpg/images/customer_review.jpg) ](https://www.advertisecolumbus.com/blog/bid/301868/Pump-Up-Your-Reviews-Help-Customers-Become-Crusaders)

While digital marketing simplifies some things, it doesn’t change the basic rules of the game. People buy from people they trust, and they trust what they hear about you from your other customers more than they trust what you say about yourself. To stay competitive, you definately need your customers to be your online allies to increase traffic and sales.

[fa icon="clock-o"] Tue, Jul 02, 2013  [fa icon="user"] [Jarrod Miller](https://www.advertisecolumbus.com/blog/author/jarrod-miller)  [fa icon="folder-open'] [Increasing Sales](https://www.advertisecolumbus.com/blog/topic/increasing-sales), [Customer Service](https://www.advertisecolumbus.com/blog/topic/customer-service) 

[Read More »](https://www.advertisecolumbus.com/blog/bid/301868/Pump-Up-Your-Reviews-Help-Customers-Become-Crusaders)

## [Measure Your Customer Service and Make It Great](https://www.advertisecolumbus.com/blog/bid/296945/Measure-Your-Customer-Service-and-Make-It-Great)

[![](https://www.advertisecolumbus.com/hs-fs/file-61677361-jpg/images/customer_service-resized-600.jpg) ](https://www.advertisecolumbus.com/blog/bid/296945/Measure-Your-Customer-Service-and-Make-It-Great)

****

Remember the days when some companies couldn’t help but retain customers no matter what they did? If you are older, like me, you remember when the phone book was twice as thick, when people bought and used encyclopedias from a door-to-door salesperson, and when people would actually mail letters.  There was no internet yet to compete and then eventually become the norm.  These days rarely is a company that fortunate. Instead companies must plan, strategize and compete for every dollar.

[fa icon="clock-o"] Fri, Jun 07, 2013  [fa icon="user"] [Jarrod Miller](https://www.advertisecolumbus.com/blog/author/jarrod-miller)  [fa icon="folder-open'] [Increasing Sales](https://www.advertisecolumbus.com/blog/topic/increasing-sales), [Customer Service](https://www.advertisecolumbus.com/blog/topic/customer-service) 

[Read More »](https://www.advertisecolumbus.com/blog/bid/296945/Measure-Your-Customer-Service-and-Make-It-Great)

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