LOCALiQ | Columbus Marketing Blog

    7 Ways to Utilize Google Analytics to Measure Marketing Campaigns


    Google Analytics is a platform that contains an abundance of useful information and data about your business that can easily become overwhelming and confusing.  Focusing on a few key metrics can help you measure ROI on your marketing and advertising efforts and make it more manageable on an ongoing basis.  When analyzing the results of a marketing campaign keep these 7 metrics within Google Analytics (GA) in mind:

    Is Your Advertising Effective?

    It seems even the best have difficulty in knowing if there advertising is working or not. Measuring ad-recall is an immensely challenging process, especially in more traditional mediums such as print or magazines.

    Measuring ROI on Your Marketing Strategy

    There are so many marketing options nowadays, it can be tough to figure out exactly how to measure them or figure out which are most effective. And since marketing is a key to a successful business, knowing how to measure return on investment on your marketing strategy has never been more important. Here are some low-cost, simple ideas to help start measuring your return on investment.

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