DMG Marketing Blog

    Andrew B. Cottle

    A self-proclaimed digital nerd, and marketing aficionado, I help my clients identify their ideal audience and what platforms to market to them on. With a full suite of digital marketing tactics at mydisposal, my clients are able to reach any audience, any time and any where. If you are trying to find new clients andincrease revenue you need to be working with DMG+ThrivHive!

    Recent Posts

    Google Updates Broad Core Algorithm

    On August 1, Google made one of several updates for 2018 to its broad core algorithm. EEK! This left many professionals in the digital world wondering: What does this mean for my web presence? What did Google change? What is the “fix”?

    If you missed the announcement, here's Google's official acknowledgment of the update: 

    3 Ways You Can Track the Effectiveness Of Offline Marketing Tactics

     Recently I read an article on one of my favorite industry sites or apps, Marketing Land, titled Measuring How Offline Marketing Drives Web Traffic: The Fundamentals, and I was reminded of all the things I can do to help my clients’ marketing efforts in general, not just the digital portion.

    As I’ve met with clients in and around Ohio over the last several years one question always seems to come up no matter the industry or customer, “How do I know if this is working?” Over the last several years we have seen a seismic shift in advertising dollars from traditional print, radio and television into more easily trackable digital products. With an online display campaign let’s say, we can tell you how many people saw the ad, how many clicked on it, how many saw the ad didn’t click on it but visited your site at a later date and thanks to Google Analytics we can tell you what your visitors did on the site once they got there.  Rightfully so, there is a huge premium placed on tracking the results of our marketing spend.

    Unfortunately the days of just asking “How did you hear about us?” are long gone. A consumer may see your billboard, display ad, receive your email, visit your site and three weeks later click on your paid ad on Google. When you ask that potential customer “How did you hear about us?” they will either say “I saw you on Google,” or “someone referred me.” They almost never tell you the ten times they saw your message before they went to Google.           

     As a Digital Specialist, I am a firm believer that digital is the way to go because of its’ track-ability and audience. We keep learning more and more about how consumers are using the internet, and where they are going to use it. There is no reason we can’t do some of the same with a traditional medium. Below I’ve listed 3 ways you can track the effectiveness of your offline marketing tactics. 

    6 Tips on Being Found Easier


    Greetings from Columbus, Ohio. As I was typing that it still didn’t feel right. I'm new to the Columbus area, originally from Cleveland, OH. In the nine-plus weeks I've lived in Columbus, I've noticed a few frustrating things as I've been searching for a new "everything" (doctor, dentist, car wash, gas station, grocery store, laundromat, gym, eye doctor, pizza place, pet groomer, veterinarian and doggy day care.) It's been hard to find these places online with proper listings, correct information, accurate hours of operation and correct phone numbers. It doesn’t make sense to me why a business would be ok with having inaccurate information floating around the internet. Some may not know any better, some may know and not know how to fix it, and some may know and maybe don’t care, I hope not.

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