Google is at it again! Just when you thought you had all of your Google Ad campaigns up to date and optimized for maximum performance, Google giggles and says, “I appreciate your hard work and I will reward you with more ad space”. Some might argue that it is more work, but Google just like Twitter, has found out that their limited number of characters has also limited the user experience. In 2016, Google increased ad sizes and saw a 20% increase in clicks. (SOURCE) Google is making a change again.