DMG Marketing Blog

    Columbus Dispatch captures audience information, ad revenue

    [fa icon="clock-o"] Thu, Apr 09, 2015 [fa icon="user"] Joseph Rolfe [fa icon="folder-open'] Advertising Tips, Marketing, Big Data, Technology

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    Here is a great article written by the Dispatch Media Group's Marketing & Research Director, Nikhil Hunshikatti on how the Columbus Dispatch found an opportunity to harness the endless amounts of data to drive revenue, tailor content, remain competitive, and more strategically appeal to advertisers and our news consumers.

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    Joseph Rolfe

    Written by Joseph Rolfe

    Inbound Marketing Manager at Dispatch Media Group

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