On August 1, Google made one of several updates for 2018 to its broad core algorithm. EEK! This left many professionals in the digital world wondering: What does this mean for my web presence? What did Google change? What is the “fix”?
If you missed the announcement, here's Google's official acknowledgment of the update:
This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX— Google SearchLiaison (@searchliaison) August 1, 2018
So, what is a core update?
Google updates its algorithm on a daily basis, with the goal of providing the most relevant information to its users. Some changes are focused around specific improvements, while others are broad. A core update on the other hand, is a change to the main search algorithm.
Cue the panic.
Every time Google makes a change to the core algorithm, there seems to be an immediate reaction of “how can I fix my website?” or “what do I need to change?”.
Honestly, the answer is usually you can’t do anything. In an effort to keep the “secret sauce,” secret, Google will not release the exact changes made to the algorithm. This keeps web developers and digital agencies on their toes as to what needs to be updated on your site.
The change in the algorithm could be something as simple as the metrics’ importance was raised by a percentage or that metrics’ importance lowered by a percentage. Google does not like to share the exact alterations to avoid any one person or company from “cracking the code,” so to speak. By doing so, this keeps the SEO playing field as level as possible.
What does this mean for your web presence?
The important thing to remember is Google is in the business of providing consumers the most accurate and relevant answers to their questions. So, changes to the algorithm are always working towards that goal.
Keeping your website up-to-date with accurate and relevant content and tags will always put you in the best position possible for quality organic results.
No need to worry, or overreact. Your business’ organic results may suffer for a bit, or not at all. Just keep working towards adding quality, accurate and relevant content to your site and your various other outlets to position yourself and business as a subject matter expert.
This is as simple as adding a new HD video to your YouTube channel weekly, blog posts on industry specific sites and fresh new content on your website or social media accounts.
Remember, you want to present yourself as a subject matter expert in whatever your field is, because you ARE!
Consulting with a trusted digital specialist can make this process easier for any business. Contact DMG+ThriveHive today to help you grow your business with a strategic digital approach.