DMG Marketing Blog

    Audience Analytics - Using Big Data

    Recently, our Director of Marketing & Research had an article published in the Inlander titled "Creating a deep analytics engine at The Columbus Dispatch" (turn to page 9) and I wanted to share it with you.  He offers great insights on how you should be utilizing data science.  If your company doesn't have the capabilities or resources to collect and aggregate this type of data within your marketplace, then let us do it for you.  Fill out the Contact Us form to find out how our Marketing services team can help you leverage Big Data!

    Columbus Dispatch captures audience information, ad revenue


    Here is a great article written by the Dispatch Media Group's Marketing & Research Director, Nikhil Hunshikatti on how the Columbus Dispatch found an opportunity to harness the endless amounts of data to drive revenue, tailor content, remain competitive, and more strategically appeal to advertisers and our news consumers.

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