In staying true to providing their customers with the most up to date data, Google has recently released Google Analytics 360 Suite. The Google suite will be comprised of 6 different resources, most of which are new to Google consumers.
Their purpose for releasing Google Analytics 360 is to provide a hub to, “…track and store information about customers and their behaviors”. For example, it will allow companies to track a customer’s experience on their site from start to finish, while only having to find that data from 1 source. In today’s digital tracking world, sometimes it has to be pulled from multiple platforms, vendors, analytics systems or dashboards.
An additional positive to this new platform is the tools in the suite will pull data from non-Google products.
Providing resources such as, Google Analytics 360 Suite, will allow Google to compete with companies already in this space, such as Adobe, Oracle, Salesforce and IBM in our every changing digital marketing industry.
To discuss Digital Marketing and/or Advertising with a specialist, please click here and fill out the form.