DMG Marketing Blog

    4 Easy Steps To Grow Your Instagram Following

    We are spending more time than ever on social media. In fact, we’re spending approximately 2 hours and 15 minutes per day scrolling through our news feeds.[1]  

    This is a lot of time. 

    This is a lot of time your business can spend connecting with your target audience; building trust, asking what they want to see more of from you and keeping them up-to-speed on your ever-growing brand.

    Assuming, (since it’s 2018 and Facebook is officially 14 year’s old!) that you have your Facebook strategy down, right? What about Instagram? There are currently 1 billion monthly active users on Instagram (up from 800 million in September 2017!) and that number is continuing to grow.[2][3]

    So, how can your business grow it’s Instagram following?  By following these 4 easy steps.

    How to Devise a Successful Email Campaign That Supports Your eCommerce Strategy

    Image credit: Pixabay 

    Social media affords many promotional opportunities, PPC drives a lot of traffic, and on-page SEO yields organic search rankings that keep on giving— but to this day, nothing bolsters an eCommerce strategy quite like email marketing. That’s exactly why yearly spending on email marketing in the US alone is expected to hit 350 million dollars by 2019.

    But like any marketing medium, you won’t get much out of it if you don’t think it through and plan it out with specific goals in mind. Whether the intention is to build loyalty in new customers, keep old ones happy, promote new products or establish industry authority, you have to approach things carefully and analytically.

    To that end, here’s how I recommend you go about devising a great email campaign that will truly back up your broader eCommerce efforts.

    The Emerging Trends of TV Consumption

    It’s no surprise that media consumption of the modern American has been changing for quite some time. Even Television, one of the last remaining holdouts from the shifting tides of traditional media, has been affected over the past decade.  More than half of adults 18-49 in the US are either light viewers of TV or do not subscribe to a traditional TV service at all [1]. But an audience shift like this doesn’t necessarily mean that TV content is going away anytime soon. The access of the internet has blown open the doors of not only where people get their entertainment, but also the kind of content they are consuming.

    These brain foods can help you stay focused at work

    Your caffeine-and-sugar fix isn’t cutting it? Nosh your way to a productive workday with these healthy snacks and foods.

    Moira Lawler, Monster contributor

    For busy working people such as yourself, it’s easy to think of food in terms of what it helps your body stop doing: It quells stomach growls during meetings and suppresses the hangry feelings that put you this close to blasting off a snarky email to co-workers.

    Scratch that approach and start thinking about what your workday lunch (and every other meal, too) can do for you and your brainpower.

    If you eat smarter, the healthy food you put into your body can actually act as a brain booster and might just improve your workplace performance. Need lunch ideas for work, or some healthy snacks to stock up on? These foods can help keep your brain at its prime.

    Ad Attention Research: Effectiveness Hinges on More Than Just Reach

    A recent  email asked, "if no one pays attention to your ad, does reach even matter?" New research from Nielsen and Ipsos proves that attention differs across screens and mere exposure isn’t enough—ads need to be noticed, watched, and heard to maximize impact. This data reinforces what we already know...we need an omnichannel marketing strategy to effectively reach and gain the attention of our audience. Check out this infographic of key points from new Nielsen, Ipsos, and YouTube studies on attention and ad effectiveness.

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