According to Google’s Consumer Barometer Survey (The Connected Consumer Survey), when someone needs information the first place they look is the internet. This could be for news, information on a product or service that they need or want, and research on about anything imaginable. Heck, I go to the internet for EVERYTHING! In fact, over 74% of people in the U.S. go to the internet daily. That’s over 242,645,260 people each day! So, it makes perfect sense based on how people are engaging with the internet that all businesses need to be online and have a digital marketing strategy. If you don’t have a digital marketing strategy, I assure you that you have been left in the dust. However, you can get yourself up-to-speed fairly quickly, and it’s really not that difficult to dip your toes into the online marketing world. Now, there are some initial steps to making sure you are ready to market yourself online, so check this article out here first. Once you are ready, here are 7 things to consider before you launch a digital campaign.
I recall when the buzz around native advertising started a few years ago. At that time, brands were trying to figure out how to use native to benefit their businesses. Most couldn’t figure out how to use it correctly. Some were making the content more like what we term as advertorial in the media industry. They were publishing “stories” about how their businesses/ services were the best. While information like that has its place, the normal consumer can see right through that tactic. To be frank, most everyday people don’t want to read an article that’s solely about your business. What they want to read is content that they can use, that provides ideas, or even advice that they can implement into their everyday lives. They want to read information that they can share with their friends and networks. Native advertising provides the opportunity for a business to be seen as an expert in an industry, by association with this type of good, valuable content.