The website has always been the foundation of a business’s online presence, right? A good website allows a company to tell the world a story about its capabilities and demonstrates the reasons to take an action over the many other options that exist. That being said, as the internet continues to change, so do the multitude of platforms in which today’s society consumes information to make informed decisions. It seems as though every day a new application appears with the intention of making things easier to find the best deal or business with incredible reviews and ratings. The reality is with so many stimuli puling for our attention, how does a business even get a customer to visit their website in the first place?