When I meet with businesses to plan marketing campaigns, I try to dispel some commonly held notions about their ideal customers and the generations they belong to. Who’s using various digital devices and interacting with digital media isn’t always who you think.
It’s no surprise that media consumption of the modern American has been changing for quite some time. Even Television, one of the last remaining holdouts from the shifting tides of traditional media, has been affected over the past decade. More than half of adults 18-49 in the US are either light viewers of TV or do not subscribe to a traditional TV service at all . But an audience shift like this doesn’t necessarily mean that TV content is going away anytime soon. The access of the internet has blown open the doors of not only where people get their entertainment, but also the kind of content they are consuming.