DMG Marketing Blog

    Do not reach THE market, but reach YOUR market

    [fa icon="clock-o"] Mon, Jan 20, 2014 [fa icon="user"] Rae Lemley [fa icon="folder-open'] Advertising, Social Media, Online Advertising, Columbus Dispatch, Newspaper Advertising

    blog image resized 600In today’s market, you cannot fully understand your target market until you understand your own company. Raven, an online marketing service provider, published a great article detailing the value of breaking down your marketing efforts into individual segments, with each segment representing a different group of customers with similar backgrounds, needs and values. The consequence of such an endeavor is a campaign with better focus that is more engaging to your target audience.

    The Dispatch Media Group fully supports that idea ‘One Size Does Not Fit All’, and that each group of customers has different needs and values.  We can offer advice and practical solutions to help you better understand who you are, how to use social media to know where you are in your market, and how best to invest your advertising dollars. For more information on how we can help, please contact your Dispatch Media Group Account Executive.

    Rae Lemley

    Written by Rae Lemley

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