By: Graham Ericksen, Chief Strategy Officer of Modus
Once upon a time, a company’s intranet was a place where HR and legal documents went to gather digital cobwebs. Not so today.
The modern intranet is the backbone of the digital workplace, an online destination where employees can go to collaborate, crowdsource ideas, engage and interact and find important information.
Companies that effectively use their intranets see strong boosts in employee productivity and employee satisfaction. (Innovative leaders like IBM, Oracle and Cisco report the ROI on their intranets to be greater than $1 billion.)
Yet despite these many benefits, not every company -- especially small or medium-sized businesses -- have the resources needed to do a full intranet overhaul.
If that’s the case for your company, then consider an often under-utilized tool that’s an effective, engagement-driving, low-tech version of a corporate intranet. This tool is familiar to every business. It’s called email.
Email? Isn’t that the thing that is adding noise to our employee engagement channels? On the contrary. It’s not about getting rid of email. It’s about getting the right email.
After all, your organization is already focused on the inbox. When done right, email can deliver info in a concise and relevant format that busy people will pay attention to.
Here are six strategies to make email a key building block of your own company’s internal communications and your employee engagement efforts.