DMG Marketing Blog

    10 Ways to Drive Traffic to Your Website

    A good business website is like having an extra employee—one who works 24/7 and can be the face of your company, give information, answer queries and even make sales. But what good does that do you if you aren’t getting visitors to your site? In this post we’ll cover thirteen of the many ways to drive traffic to your website.

    The Importance of Website Traffic

    Website traffic is both an important indicator and driver of business growth. It can help you to:

    •  See how well your marketing is working

    •  Gather insight about your audience to make decisions

    •  Improve your SEO and search engine credibility

    •  Generate more leads, increase conversions, and get more customers

    How to Get More Website Visitors

    There are 1.24 billion websites in the world. That’s a lot of competition, but keep in mind that you’re not trying to attract all internet users. Your goal is to get more people in your target audience to visit your site. Below are some simple ways to increase the amount of traffic that you are getting to your website.

    6 Conversion Hacks You Need to Know to Make Your Blog Profitable

    As a blog and business owner, you want to ensure that all your efforts aren’t being wasted on non-essential tasks. If you are seeking to make an income from your blog, you need to be sure that your efforts are paying dividends. Using conversion hacks can help you increase not only your web traffic, but also your number of email subscribers, and paying customers. Learn the top conversion tactics that will help you transform your blog into a profitable business. 

    Understanding Conversions

    Conversions are a necessary part of any successful blogging strategy. No matter whether you are just starting out as a blogger or already have an established online presence, conversions are the key to success. Understanding what a conversion is can help you to develop your income strategy.

    A website conversion is the most important factor to the success of your online marketing strategy and goals. It means getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, or fill out a lead/contact form. Having a marketing website is useless if it doesn’t present the opportunity to close sales or generate leads. You can create these opportunities by using lead generation software like optinmonster.com/ which enables you to create lead capture forms through an easy to use drag and drop builder tool where you can create aesthetically pleasing opt-in forms that are optimized for the highest conversion rates.

    If you are looking to run a profitable blog you need to know what motivates your site visitors so that you can convince them to take the action you desire. Ultimately, the goal is to have their actions result in profit for you, whether it is through ads or referral revenue, or service or product sales.

    5 Small Business Financial Ratios for a Healthy, Growing Business

    Business is all about decision making, trial and error, and growth. To determine your business’s successes and setbacks, you need to know how to measure performance. You can do this by creating and analyzing small business financial ratios.

    Small business financial ratios let you compare current financial numbers to past performance. And, you can use small business ratios to make changes for the future. Instead of blindly running operations, financial ratios give you the data to make informed decisions. 

    What are small business financial ratios?

    Financial, or accounting, ratios are percentages, decimals, or multiples that quantify the health of a business. These numbers show you how your business is doing during a specific time.

    You can calculate financial ratios for small business by looking at your business’s financial statements. There are three types of financial statements: balance sheet, income statement, and cash flow statement. Most ratios come from the income statement or balance sheet.

    Small business financial ratios show you what the numbers in your financial statements mean. Is your business doing well, or can you make improvements to your startup business plan?

    In some cases, there is no standard healthy or unhealthy ratio number. Ratios will vary from industry to industry.

    There are many different small business financial ratios you can use. Each ratio tells you something different about your business, like profitability and debt. Here are a few financial ratios you can use to determine the health of your growing business.

    1. Gross profit margin ratio

    Six Ways to Improve Your Website Using Analytics

    A good business website is one that answers important questions, offers value, and generates leads and customers for your business. You may know that the content, design, and structure of your website directly impacts your lead generating efforts. However, you may not know exactly how to measure that impact or how to improve it.  The key to improving your website is in analyzing the data. Website analytics are intimidating because they can be difficult to make sense of, but we’ve got you covered. In this post, we’ll go over six aspects of your website analytics that you can understand and use to improve your website.

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