DMG Marketing Blog

    How Voice Assistants are Changing Marketing

    [fa icon="clock-o"] Wed, Feb 13, 2019 [fa icon="user"] Emily Adams [fa icon="folder-open'] Digital Marketing Advice

    Voice_Assistants

    There is no doubt that the use of voice assistance is on the rise and quickly becoming a part of daily routines. In fact, ComScore says that by 2020, 50% of all searches will be voice searches. This drastic of a change in such a short period of time requires marketers to reconsider how they reach consumers.

    Here are a few ways that voice assistants are interrupting marketing as we knew it.

    Voice assistants often pull answer to your questions from a featured snippet on the SERP (search engine results page). If this is something your business set up years ago and haven’t looked at since, I would encourage you to spend some time making sure your business is providing answers to the top 10 questions you receive.

    These assistants are not just answering a question and leaving it at that. They are driving traffic to websites. Often, you will hear the Google assistant let the user know that they can find more information by opening the Google Home app. One more way you need to make sure you are getting qualified traffic to your site.

    Voice assistants are forcing brands to reconsider the type of content they are putting out there. Marketers need to tell a story opposed to just answering a question or having their name appear in front of their consumer.

    Tyler Riddell, vice president of marketing for eSUB Construction Software, the specificity of a voice search helps give details about a user’s context, which yields a more personalized result. Automatic profile shifting by voice recognition is already being used by both Alexa and Google Assistant in homes. These devices know which user is speaking and can share that individuals’ calendar, lists, music and more. This type of technology will in turn provide more insights to multiple users within the same household in order to market to them at a more granular level.

    Marketers also need to consider not only that their content is written well but also if it reads well. Without any grammar or spelling checks in voice, the content needs to be easily understood when it is spoken out loud. 

    As the rise of voice continues, marketers will need to continue to adapt their strategies to fit the ever changing patterns that humans develop. If you aren’t already thinking about how and what you need to change, you should be.

    voiceassist

    Dispatch Media Group (DMG) offers tried and true techniques to build out targeted strategic campaigns, allowing you to reach both active and passive candidates where they are with an intriguing message to help attract the talent you so desperately need. 

    Consulting with a trusted digital specialist can make this process easier for any business. Contact DMG+ThriveHive today to help you grow your business with a strategic digital approach.

    Contact Advertising Now! 

    Sources: https://www.campaignlive.co.uk/article/just-say-it-future-search-voice-personal-digital-assistants/1392459, https://www.wordstream.com/blog/ws/2018/03/01/voice-assistants, http://wcsa.world/news/world-almanac-event-academy/wcsa-daily-highlighs-january-9-2018-bosch-develops-natural-language-in-car-voice-assist-system 

    Emily Adams

    Written by Emily Adams

    My mission as a Senior Digital Specialist at DMG+ThriveHive is to get to know my client’s business goals as if I am part of their team. I strive to build relationships with each one through trust, knowledge and expertise within the industry to allow each business to focus on their passion, while I focus on mine, working to achieve a common goal. I will help you reach the right audience, at the right time, with the right message where they are already spending time. What are you waiting for? Contact me today to learn how I can help build a strategy to meet your goals by utilizing custom solutions that are right for you. I look forward to working with you and the partnership we will develop!

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