LOCALiQ | Columbus Marketing Blog

    Emily Adams

    My mission as a Senior Digital Specialist at DMG+ThriveHive is to get to know my client’s business goals as if I am part of their team. I strive to build relationships with each one through trust, knowledge and expertise within the industry to allow each business to focus on their passion, while I focus on mine, working to achieve a common goal. I will help you reach the right audience, at the right time, with the right message where they are already spending time. What are you waiting for? Contact me today to learn how I can help build a strategy to meet your goals by utilizing custom solutions that are right for you. I look forward to working with you and the partnership we will develop!

    Recent Posts

    Google Announces Ban of Third-Party Cookies

    This week, Google announced that it will be joining other well-known browsers, like Safari and FireFox, in the banning of third-party cookies in Chrome. This will be a big change, yes for Google, but even more so for businesses utilizing digital advertising. The change will not take place overnight. Google stated that their intention is to make this change within two years, eliminating third-party cookies by 2022. Advertisers, agencies and marketing companies have time to come up with a new game plan.

    So, what does this mean and what are cookies anyway? Let’s take a step back and simplify things.

    How Video Plays a Role in the Path to Purchase

    The consumer’s path to purchase has totally changed over the years, giving the consumer more control than ever. Long gone are the days when the company controlled when and where their message could be found and what they wanted people to know about their brand. With access at an all-time high, the consumer can find what they want to know about any business in a matter of seconds across devices and channels and make up their mind as to whether they are worth their time and money or not.

    How Voice Assistants are Changing Marketing

    There is no doubt that the use of voice assistance is on the rise and quickly becoming a part of daily routines. In fact, ComScore says that by 2020, 50% of all searches will be voice searches. This drastic of a change in such a short period of time requires marketers to reconsider how they reach consumers.

    Recruitment Advertising – The struggle is real...but we’ve got you covered



    With the unemployment rate in the US being the lowest it’s been in 18 years, it is no surprise that employers are having a hard time finding candidates, let alone the right ones for the job. There are simply more job openings than there are people looking for work. Employers are fishing from the same pool of candidates, leaving the job seeker with choices. Your message needs to standout or will quickly be passed over without another thought. What makes your company a great place to work? Does the public know about these things? If not, you’re missing an opportunity to build your recruitment brand so when that perfect candidate is ready, you are the place to go!

    Ways to Win on Mobile

    It is no surprise that mobile activity continues to climb and account for more time spent online than any other device. In fact, 40% of people say that they prefer to complete their entire shopping journey on mobile. However, businesses are still seeing more conversions taking place on desktops than they do on mobile. Why is this? Not because of the smaller size screen as you may think. It is because the experience is not great for the consumer.

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