---
title: How Growing Companies Can Compete for Talent like the Big Guys
description: Large organizations are often tasked with making thousands of hires a year and often require a team of recruiters.
image: https://www.advertisecolumbus.com/hubfs/Blog_Photos/qualified-candidate_350x300.jpg
---

[![columbus-localiq-vertical-reverseKnockout](https://www.advertisecolumbus.com/hs-fs/hubfs/columbus-localiq-vertical-reverseKnockout.png?width=264&name=columbus-localiq-vertical-reverseKnockout.png)](https://www.advertisecolumbus.com/contact-us)

 

[![Contact Us](https://no-cache.hubspot.com/cta/default/176587/7741406c-75d7-4aa3-8eb3-70cae0bcf625.png)](https://cta-redirect.hubspot.com/cta/redirect/176587/7741406c-75d7-4aa3-8eb3-70cae0bcf625)

[![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](https://www.facebook.com/columbusdispatch) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](https://www.linkedin.com/company/the-columbus-dispatch) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/DispatchMediaGP) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:marketingb2b@dispatch.com)

# LOCALiQ | Columbus Marketing Blog

## How Growing Companies Can Compete for Talent like the Big Guys

[fa icon="clock-o"] Wed, Jul 27, 2016  [fa icon="user"] [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe)  [fa icon="folder-open'] [Quality Candidates](https://www.advertisecolumbus.com/blog/topic/quality-candidates), [How to find quality candidates](https://www.advertisecolumbus.com/blog/topic/how-to-find-quality-candidates), [Hiring in Columbus](https://www.advertisecolumbus.com/blog/topic/hiring-in-columbus)

**By: Matt Doucette**, Director, Monster Global Talent Acquisition  

![Qualified candidate](https://www.advertisecolumbus.com/hs-fs/hubfs/Blog_Photos/qualified-candidate_350x300.jpg?width=275&name=qualified-candidate_350x300.jpg "Qualified candidate")

Large organizations are often tasked with making thousands of hires a year and often require a team of recruiters.

Fortunately, smaller companies can make use of some of the same tools these [recruiters](http://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions/recruiter-job-description-sample.aspx) use to find talent.  

In fact, some of the best “recruiters” I have dealt with in my decade-long recruiting career have also been the hiring manager. Yes, you read that correctly. Hiring managers can find their own candidates.  

That’s not surprising. After all, successful recruiting still comes down to one thing: differentiating need from want.  It takes time to separate the “nice to haves” from the “must haves,” but it’s time well spent. Doing so will help you construct a solid [job description](http://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/attracting-job-candidates/maximize-the-job-description.aspx) and enable you to actively search for resumes that match your requirements.  

But before you sprint out and purchase a bunch of job postings and a resume license, let’s walk through the differentiation process. It comes down to three components:

*1)    The Mission*  
Defining the mission will help you create a persona of the hire you need. Ask yourself:

- What is the essence of the role?
- What is the gap we need to fill?
- What will our new hire contribute? 

The mission allows you to articulate to yourself (as well as to the market) the reason you need to hire.

*2)    Job Outcomes*  
Outcomes help you understand and market what the new hire will need to do:

- What metrics and KPIs will define success for the role?
- How will those be defined in the first 30 days on the job? The first 90 days?
- What company goals will the role support?

*3)    Job Competencies*  
Competencies are about more than [job skills](http://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/attracting-job-candidates/job-skills.aspx). Behaviorally, it’s best to look at your organization to understand the type of personalities and behaviors you need on your team, as well as the behaviors you need in this role. 

Take an objective look at your [company culture](http://hiring.monster.com/hr/hr-best-practices/workforce-management/employee-performance-management/purposeful-company-culture.aspx). Then ask yourself what you’re trying to build, your values and vision -- and how you see this person fitting in. 

Next, differentiate the job’s “must haves” from the “nice to haves” skills. Focus on the former in your resume review; the “nice to have” skills can be explored in the [interview](http://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/interviewing-candidates/interview-questions-to-ask-yourself.aspx). 

OK -- that’s it! You’ve now defined the job’s mission, outcomes and competencies. Now you can incorporate your findings into the job ad and in your resume search parameters.  

**Writing the Job Description **  
Rather than organize the job description as bullet points, write a readable job ad that sells a product.  In this case, the product includes: 

- Your organization
- The mission of the position
- What a successful employee will look like in 3 to 6 months
- What the culture is
- What kind of behavior you are looking for

OK -- you can include a *few *bullet points about the core competencies. But try to keep your bullet points and requirements to a minimum!

[Keywords](http://hiring.monster.com/hr/hr-best-practices/market-intelligence/labor-market-reports.aspx) are equally important. Look at the keywords that larger company ads use in similar jobs. Incorporate these keywords into your description to help your job rank in search and reach your target audience. 

**Match Must Haves with Resumes**   
Now, for the second part of your recruiting punch – resume search. Rather than wait for the right candidates to apply to your job, you can proactively search for candidates who match the job by using resume search. The key is using semantic search technology. 

Once the domain of big companies, semantic search has changing “search” into “match.” It’s advanced to the point where anyone can use it to find the right candidate. [Semantic search](http://hiring.monster.com/recruitment/Resume-Search-Database.aspx) now gives everyone the ability to enter their terminology to [search resumes](http://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/acquiring-job-candidates/resume-search.aspx) based on specific and self-selected keywords and industry criteria, such as location, skills, education, and diversity, to name just a few.  

Now, go forth and empower your recruiting! 

For more information about Dispatch Media Group, or to contact a Recruitment Sales Executive, please click [here](https://www.advertisecolumbus.com/) and fill out the form.

© 2016 — Monster Worldwide, Inc. All Rights Reserved. You may not copy, reproduce or distribute this article without the prior written permission of Monster Worldwide.

For more information like this, please sign up for our [blog](https://www.advertisecolumbus.com/blog)!

[![Sign up for our blog!](https://no-cache.hubspot.com/cta/default/176587/8ab1fa01-2c04-4f9a-9a3a-9e725581736f.png)](https://cta-redirect.hubspot.com/cta/redirect/176587/8ab1fa01-2c04-4f9a-9a3a-9e725581736f)

- [Tweet](https://twitter.com/share)

![Joseph Rolfe](https://www.advertisecolumbus.com/hs-fs/hubfs/Headshots/Joseph_Rolfe.gif?width=100&height=100&name=Joseph_Rolfe.gif)

#### Written by [Joseph Rolfe](https://www.advertisecolumbus.com/blog/author/joseph-rolfe)

Inbound Marketing Manager at Dispatch Media Group

[[fa icon="linkedin"]](https://www.linkedin.com/profile/public-profile-settings?trk=prof-edit-edit-public_profile)

### Subscribe to Blog & Email Updates

- Recent
- Popular
- Categories

### Lists by Topic

- [Digital Marketing Advice (29)](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice)
- [Recruitment (25)](https://www.advertisecolumbus.com/blog/topic/recruitment)
- [Advertising (15)](https://www.advertisecolumbus.com/blog/topic/advertising)
- [Digital Marketing (14)](https://www.advertisecolumbus.com/blog/topic/digital-marketing)
- [Small Business (14)](https://www.advertisecolumbus.com/blog/topic/small-business)
- [Marketing (12)](https://www.advertisecolumbus.com/blog/topic/marketing)
- [Hiring (10)](https://www.advertisecolumbus.com/blog/topic/hiring)
- [Newspaper (10)](https://www.advertisecolumbus.com/blog/topic/newspaper)
- [Career Advice (9)](https://www.advertisecolumbus.com/blog/topic/career-advice)
- [SEO (8)](https://www.advertisecolumbus.com/blog/topic/seo)
- [Social Media (8)](https://www.advertisecolumbus.com/blog/topic/social-media)
- [Advertising Tips (7)](https://www.advertisecolumbus.com/blog/topic/advertising-tips)
- [Columbus Dispatch (7)](https://www.advertisecolumbus.com/blog/topic/columbus-dispatch)
- [HR (7)](https://www.advertisecolumbus.com/blog/topic/hr)
- [Hiring Advice (7)](https://www.advertisecolumbus.com/blog/topic/hiring-advice)
- [Online Advertising (7)](https://www.advertisecolumbus.com/blog/topic/online-advertising)
- [Search Engine Optimization (7)](https://www.advertisecolumbus.com/blog/topic/search-engine-optimization)
- [Email Marketing (6)](https://www.advertisecolumbus.com/blog/topic/email-marketing)
- [Marketing Advice (6)](https://www.advertisecolumbus.com/blog/topic/marketing-advice)
- [Small Business Advertising (6)](https://www.advertisecolumbus.com/blog/topic/small-business-advertising)
- [Small Business Advice (6)](https://www.advertisecolumbus.com/blog/topic/small-business-advice)
- [Increasing Sales (5)](https://www.advertisecolumbus.com/blog/topic/increasing-sales)
- [Marketing Tips (5)](https://www.advertisecolumbus.com/blog/topic/marketing-tips)
- [Small Business Hiring (5)](https://www.advertisecolumbus.com/blog/topic/small-business-hiring)
- [Website (5)](https://www.advertisecolumbus.com/blog/topic/website)
- [Columbus Jobs (4)](https://www.advertisecolumbus.com/blog/topic/columbus-jobs)
- [Digital Advertising (4)](https://www.advertisecolumbus.com/blog/topic/digital-advertising)
- [Dispatch Media Group (4)](https://www.advertisecolumbus.com/blog/topic/dispatch-media-group)
- [Higher Education (4)](https://www.advertisecolumbus.com/blog/topic/higher-education)
- [Mobile Advertising (4)](https://www.advertisecolumbus.com/blog/topic/mobile-advertising)
- [Mobile Marketing (4)](https://www.advertisecolumbus.com/blog/topic/mobile-marketing)
- [Newspaper Advertising (4)](https://www.advertisecolumbus.com/blog/topic/newspaper-advertising)
- [The Columbus Dispatch (4)](https://www.advertisecolumbus.com/blog/topic/the-columbus-dispatch)
- [Advertising News (3)](https://www.advertisecolumbus.com/blog/topic/advertising-news)
- [Blogging (3)](https://www.advertisecolumbus.com/blog/topic/blogging)
- [Branding (3)](https://www.advertisecolumbus.com/blog/topic/branding)
- [Campaign Tracking (3)](https://www.advertisecolumbus.com/blog/topic/campaign-tracking)
- [Customer Service (3)](https://www.advertisecolumbus.com/blog/topic/customer-service)
- [Dispatch Digital (3)](https://www.advertisecolumbus.com/blog/topic/dispatch-digital)
- [Employee Retention (3)](https://www.advertisecolumbus.com/blog/topic/employee-retention)
- [Facebook (3)](https://www.advertisecolumbus.com/blog/topic/facebook)
- [Hiring Millennials (3)](https://www.advertisecolumbus.com/blog/topic/hiring-millennials)
- [Job Seekers (3)](https://www.advertisecolumbus.com/blog/topic/job-seekers)
- [Mobile (3)](https://www.advertisecolumbus.com/blog/topic/mobile)
- [Search Engine Marketing (SEM) (3)](https://www.advertisecolumbus.com/blog/topic/search-engine-marketing-sem)
- [Technology (3)](https://www.advertisecolumbus.com/blog/topic/technology)
- [Big Data (2)](https://www.advertisecolumbus.com/blog/topic/big-data)
- [Career Path (2)](https://www.advertisecolumbus.com/blog/topic/career-path)
- [Columbus Startups (2)](https://www.advertisecolumbus.com/blog/topic/columbus-startups)
- [Connected TV (2)](https://www.advertisecolumbus.com/blog/topic/connected-tv)
- [DMG Marketing (2)](https://www.advertisecolumbus.com/blog/topic/dmg-marketing)
- [Employment (2)](https://www.advertisecolumbus.com/blog/topic/employment)
- [Events (2)](https://www.advertisecolumbus.com/blog/topic/events)
- [Healthcare (2)](https://www.advertisecolumbus.com/blog/topic/healthcare)
- [Hiring Vets (2)](https://www.advertisecolumbus.com/blog/topic/hiring-vets)
- [Hiring in Columbus (2)](https://www.advertisecolumbus.com/blog/topic/hiring-in-columbus)
- [Holiday Shopping (2)](https://www.advertisecolumbus.com/blog/topic/holiday-shopping)
- [Job Posting (2)](https://www.advertisecolumbus.com/blog/topic/job-posting)
- [Marketing Plan (2)](https://www.advertisecolumbus.com/blog/topic/marketing-plan)
- [Millennials (2)](https://www.advertisecolumbus.com/blog/topic/millennials)
- [Multimedia Advertising (2)](https://www.advertisecolumbus.com/blog/topic/multimedia-advertising)
- [Native Advertising (2)](https://www.advertisecolumbus.com/blog/topic/native-advertising)
- [Print Advertising (2)](https://www.advertisecolumbus.com/blog/topic/print-advertising)
- [Propel Marketing (2)](https://www.advertisecolumbus.com/blog/topic/propel-marketing)
- [Quality Candidates (2)](https://www.advertisecolumbus.com/blog/topic/quality-candidates)
- [Reputation Management (2)](https://www.advertisecolumbus.com/blog/topic/reputation-management)
- [Small Business Digital (2)](https://www.advertisecolumbus.com/blog/topic/small-business-digital)
- [Start Ups (2)](https://www.advertisecolumbus.com/blog/topic/start-ups)
- [Summer Hiring (2)](https://www.advertisecolumbus.com/blog/topic/summer-hiring)
- [Audience Analytics (1)](https://www.advertisecolumbus.com/blog/topic/audience-analytics)
- [Central Ohio (1)](https://www.advertisecolumbus.com/blog/topic/central-ohio)
- [Columbus Market (1)](https://www.advertisecolumbus.com/blog/topic/columbus-market)
- [Columbus Travel (1)](https://www.advertisecolumbus.com/blog/topic/columbus-travel)
- [ColumbusDispatch.jobs (1)](https://www.advertisecolumbus.com/blog/topic/columbusdispatch-jobs)
- [Consumer Intent (1)](https://www.advertisecolumbus.com/blog/topic/consumer-intent)
- [Digital Marketing Campaign (1)](https://www.advertisecolumbus.com/blog/topic/digital-marketing-campaign)
- [Email Campaign (1)](https://www.advertisecolumbus.com/blog/topic/email-campaign)
- [Email Marketing Campaigns (1)](https://www.advertisecolumbus.com/blog/topic/email-marketing-campaigns)
- [Email Strategy (1)](https://www.advertisecolumbus.com/blog/topic/email-strategy)
- [Gen X (1)](https://www.advertisecolumbus.com/blog/topic/gen-x)
- [Gen Y (1)](https://www.advertisecolumbus.com/blog/topic/gen-y)
- [Geo Fencing (1)](https://www.advertisecolumbus.com/blog/topic/geo-fencing)
- [Google (1)](https://www.advertisecolumbus.com/blog/topic/google)
- [Google Analytics (1)](https://www.advertisecolumbus.com/blog/topic/google-analytics)
- [Grow Instagram Following (1)](https://www.advertisecolumbus.com/blog/topic/grow-instagram-following)
- [HR Best Practices (1)](https://www.advertisecolumbus.com/blog/topic/hr-best-practices)
- [Holiday Hiring (1)](https://www.advertisecolumbus.com/blog/topic/holiday-hiring)
- [How to find quality candidates (1)](https://www.advertisecolumbus.com/blog/topic/how-to-find-quality-candidates)
- [Human Resources (1)](https://www.advertisecolumbus.com/blog/topic/human-resources)
- [Infographics (1)](https://www.advertisecolumbus.com/blog/topic/infographics)
- [Instagram (1)](https://www.advertisecolumbus.com/blog/topic/instagram)
- [Instagram Followers (1)](https://www.advertisecolumbus.com/blog/topic/instagram-followers)
- [Instagram Stories (1)](https://www.advertisecolumbus.com/blog/topic/instagram-stories)
- [Job Interview (1)](https://www.advertisecolumbus.com/blog/topic/job-interview)
- [Local Internet Marketing (1)](https://www.advertisecolumbus.com/blog/topic/local-internet-marketing)
- [Magazines (1)](https://www.advertisecolumbus.com/blog/topic/magazines)
- [Market Position (1)](https://www.advertisecolumbus.com/blog/topic/market-position)
- [Marketing Analytics (1)](https://www.advertisecolumbus.com/blog/topic/marketing-analytics)
- [Marketing Roi (1)](https://www.advertisecolumbus.com/blog/topic/marketing-roi)
- [Marking ROI (1)](https://www.advertisecolumbus.com/blog/topic/marking-roi)
- [Message from the Publisher (1)](https://www.advertisecolumbus.com/blog/topic/message-from-the-publisher)
- [Online Reviews (1)](https://www.advertisecolumbus.com/blog/topic/online-reviews)
- [Optimization (1)](https://www.advertisecolumbus.com/blog/topic/optimization)
- [Pre Roll Video (1)](https://www.advertisecolumbus.com/blog/topic/pre-roll-video)
- [Publishing (1)](https://www.advertisecolumbus.com/blog/topic/publishing)
- [Retargeting (1)](https://www.advertisecolumbus.com/blog/topic/retargeting)
- [Return on Investment (1)](https://www.advertisecolumbus.com/blog/topic/return-on-investment)
- [Sales (1)](https://www.advertisecolumbus.com/blog/topic/sales)
- [Sales Management (1)](https://www.advertisecolumbus.com/blog/topic/sales-management)
- [Seasonal Hiring (1)](https://www.advertisecolumbus.com/blog/topic/seasonal-hiring)
- [Silent Suffering (1)](https://www.advertisecolumbus.com/blog/topic/silent-suffering)
- [Social Media Marketing (1)](https://www.advertisecolumbus.com/blog/topic/social-media-marketing)
- [Special Pricing (1)](https://www.advertisecolumbus.com/blog/topic/special-pricing)
- [TV Consumption (1)](https://www.advertisecolumbus.com/blog/topic/tv-consumption)
- [Targeting Generation Y (1)](https://www.advertisecolumbus.com/blog/topic/targeting-generation-y)
- [Tourism (1)](https://www.advertisecolumbus.com/blog/topic/tourism)
- [Travel (1)](https://www.advertisecolumbus.com/blog/topic/travel)
- [Webinar (1)](https://www.advertisecolumbus.com/blog/topic/webinar)
- [Word of Mouth Marketing (1)](https://www.advertisecolumbus.com/blog/topic/word-of-mouth-marketing)
- [Workplace Culture (1)](https://www.advertisecolumbus.com/blog/topic/workplace-culture)
- [YouTube (1)](https://www.advertisecolumbus.com/blog/topic/youtube)
- [eCommerce (1)](https://www.advertisecolumbus.com/blog/topic/ecommerce)

[see all](https://www.advertisecolumbus.com/blog/how-growing-companies-can-compete-for-talent-like-the-big-guys#)

### Posts by Topic

- [Digital Marketing Advice (29)](https://www.advertisecolumbus.com/blog/topic/digital-marketing-advice)
- [Recruitment (25)](https://www.advertisecolumbus.com/blog/topic/recruitment)
- [Advertising (15)](https://www.advertisecolumbus.com/blog/topic/advertising)
- [Digital Marketing (14)](https://www.advertisecolumbus.com/blog/topic/digital-marketing)
- [Small Business (14)](https://www.advertisecolumbus.com/blog/topic/small-business)
- [Marketing (12)](https://www.advertisecolumbus.com/blog/topic/marketing)
- [Hiring (10)](https://www.advertisecolumbus.com/blog/topic/hiring)
- [Newspaper (10)](https://www.advertisecolumbus.com/blog/topic/newspaper)
- [Career Advice (9)](https://www.advertisecolumbus.com/blog/topic/career-advice)
- [SEO (8)](https://www.advertisecolumbus.com/blog/topic/seo)
- [Social Media (8)](https://www.advertisecolumbus.com/blog/topic/social-media)
- [Advertising Tips (7)](https://www.advertisecolumbus.com/blog/topic/advertising-tips)
- [Columbus Dispatch (7)](https://www.advertisecolumbus.com/blog/topic/columbus-dispatch)
- [HR (7)](https://www.advertisecolumbus.com/blog/topic/hr)
- [Hiring Advice (7)](https://www.advertisecolumbus.com/blog/topic/hiring-advice)
- [Online Advertising (7)](https://www.advertisecolumbus.com/blog/topic/online-advertising)
- [Search Engine Optimization (7)](https://www.advertisecolumbus.com/blog/topic/search-engine-optimization)
- [Email Marketing (6)](https://www.advertisecolumbus.com/blog/topic/email-marketing)
- [Marketing Advice (6)](https://www.advertisecolumbus.com/blog/topic/marketing-advice)
- [Small Business Advertising (6)](https://www.advertisecolumbus.com/blog/topic/small-business-advertising)
- [Small Business Advice (6)](https://www.advertisecolumbus.com/blog/topic/small-business-advice)
- [Increasing Sales (5)](https://www.advertisecolumbus.com/blog/topic/increasing-sales)
- [Marketing Tips (5)](https://www.advertisecolumbus.com/blog/topic/marketing-tips)
- [Small Business Hiring (5)](https://www.advertisecolumbus.com/blog/topic/small-business-hiring)
- [Website (5)](https://www.advertisecolumbus.com/blog/topic/website)
- [Columbus Jobs (4)](https://www.advertisecolumbus.com/blog/topic/columbus-jobs)
- [Digital Advertising (4)](https://www.advertisecolumbus.com/blog/topic/digital-advertising)
- [Dispatch Media Group (4)](https://www.advertisecolumbus.com/blog/topic/dispatch-media-group)
- [Higher Education (4)](https://www.advertisecolumbus.com/blog/topic/higher-education)
- [Mobile Advertising (4)](https://www.advertisecolumbus.com/blog/topic/mobile-advertising)
- [Mobile Marketing (4)](https://www.advertisecolumbus.com/blog/topic/mobile-marketing)
- [Newspaper Advertising (4)](https://www.advertisecolumbus.com/blog/topic/newspaper-advertising)
- [The Columbus Dispatch (4)](https://www.advertisecolumbus.com/blog/topic/the-columbus-dispatch)
- [Advertising News (3)](https://www.advertisecolumbus.com/blog/topic/advertising-news)
- [Blogging (3)](https://www.advertisecolumbus.com/blog/topic/blogging)
- [Branding (3)](https://www.advertisecolumbus.com/blog/topic/branding)
- [Campaign Tracking (3)](https://www.advertisecolumbus.com/blog/topic/campaign-tracking)
- [Customer Service (3)](https://www.advertisecolumbus.com/blog/topic/customer-service)
- [Dispatch Digital (3)](https://www.advertisecolumbus.com/blog/topic/dispatch-digital)
- [Employee Retention (3)](https://www.advertisecolumbus.com/blog/topic/employee-retention)
- [Facebook (3)](https://www.advertisecolumbus.com/blog/topic/facebook)
- [Hiring Millennials (3)](https://www.advertisecolumbus.com/blog/topic/hiring-millennials)
- [Job Seekers (3)](https://www.advertisecolumbus.com/blog/topic/job-seekers)
- [Mobile (3)](https://www.advertisecolumbus.com/blog/topic/mobile)
- [Search Engine Marketing (SEM) (3)](https://www.advertisecolumbus.com/blog/topic/search-engine-marketing-sem)
- [Technology (3)](https://www.advertisecolumbus.com/blog/topic/technology)
- [Big Data (2)](https://www.advertisecolumbus.com/blog/topic/big-data)
- [Career Path (2)](https://www.advertisecolumbus.com/blog/topic/career-path)
- [Columbus Startups (2)](https://www.advertisecolumbus.com/blog/topic/columbus-startups)
- [Connected TV (2)](https://www.advertisecolumbus.com/blog/topic/connected-tv)
- [DMG Marketing (2)](https://www.advertisecolumbus.com/blog/topic/dmg-marketing)
- [Employment (2)](https://www.advertisecolumbus.com/blog/topic/employment)
- [Events (2)](https://www.advertisecolumbus.com/blog/topic/events)
- [Healthcare (2)](https://www.advertisecolumbus.com/blog/topic/healthcare)
- [Hiring Vets (2)](https://www.advertisecolumbus.com/blog/topic/hiring-vets)
- [Hiring in Columbus (2)](https://www.advertisecolumbus.com/blog/topic/hiring-in-columbus)
- [Holiday Shopping (2)](https://www.advertisecolumbus.com/blog/topic/holiday-shopping)
- [Job Posting (2)](https://www.advertisecolumbus.com/blog/topic/job-posting)
- [Marketing Plan (2)](https://www.advertisecolumbus.com/blog/topic/marketing-plan)
- [Millennials (2)](https://www.advertisecolumbus.com/blog/topic/millennials)
- [Multimedia Advertising (2)](https://www.advertisecolumbus.com/blog/topic/multimedia-advertising)
- [Native Advertising (2)](https://www.advertisecolumbus.com/blog/topic/native-advertising)
- [Print Advertising (2)](https://www.advertisecolumbus.com/blog/topic/print-advertising)
- [Propel Marketing (2)](https://www.advertisecolumbus.com/blog/topic/propel-marketing)
- [Quality Candidates (2)](https://www.advertisecolumbus.com/blog/topic/quality-candidates)
- [Reputation Management (2)](https://www.advertisecolumbus.com/blog/topic/reputation-management)
- [Small Business Digital (2)](https://www.advertisecolumbus.com/blog/topic/small-business-digital)
- [Start Ups (2)](https://www.advertisecolumbus.com/blog/topic/start-ups)
- [Summer Hiring (2)](https://www.advertisecolumbus.com/blog/topic/summer-hiring)
- [Audience Analytics (1)](https://www.advertisecolumbus.com/blog/topic/audience-analytics)
- [Central Ohio (1)](https://www.advertisecolumbus.com/blog/topic/central-ohio)
- [Columbus Market (1)](https://www.advertisecolumbus.com/blog/topic/columbus-market)
- [Columbus Travel (1)](https://www.advertisecolumbus.com/blog/topic/columbus-travel)
- [ColumbusDispatch.jobs (1)](https://www.advertisecolumbus.com/blog/topic/columbusdispatch-jobs)
- [Consumer Intent (1)](https://www.advertisecolumbus.com/blog/topic/consumer-intent)
- [Digital Marketing Campaign (1)](https://www.advertisecolumbus.com/blog/topic/digital-marketing-campaign)
- [Email Campaign (1)](https://www.advertisecolumbus.com/blog/topic/email-campaign)
- [Email Marketing Campaigns (1)](https://www.advertisecolumbus.com/blog/topic/email-marketing-campaigns)
- [Email Strategy (1)](https://www.advertisecolumbus.com/blog/topic/email-strategy)
- [Gen X (1)](https://www.advertisecolumbus.com/blog/topic/gen-x)
- [Gen Y (1)](https://www.advertisecolumbus.com/blog/topic/gen-y)
- [Geo Fencing (1)](https://www.advertisecolumbus.com/blog/topic/geo-fencing)
- [Google (1)](https://www.advertisecolumbus.com/blog/topic/google)
- [Google Analytics (1)](https://www.advertisecolumbus.com/blog/topic/google-analytics)
- [Grow Instagram Following (1)](https://www.advertisecolumbus.com/blog/topic/grow-instagram-following)
- [HR Best Practices (1)](https://www.advertisecolumbus.com/blog/topic/hr-best-practices)
- [Holiday Hiring (1)](https://www.advertisecolumbus.com/blog/topic/holiday-hiring)
- [How to find quality candidates (1)](https://www.advertisecolumbus.com/blog/topic/how-to-find-quality-candidates)
- [Human Resources (1)](https://www.advertisecolumbus.com/blog/topic/human-resources)
- [Infographics (1)](https://www.advertisecolumbus.com/blog/topic/infographics)
- [Instagram (1)](https://www.advertisecolumbus.com/blog/topic/instagram)
- [Instagram Followers (1)](https://www.advertisecolumbus.com/blog/topic/instagram-followers)
- [Instagram Stories (1)](https://www.advertisecolumbus.com/blog/topic/instagram-stories)
- [Job Interview (1)](https://www.advertisecolumbus.com/blog/topic/job-interview)
- [Local Internet Marketing (1)](https://www.advertisecolumbus.com/blog/topic/local-internet-marketing)
- [Magazines (1)](https://www.advertisecolumbus.com/blog/topic/magazines)
- [Market Position (1)](https://www.advertisecolumbus.com/blog/topic/market-position)
- [Marketing Analytics (1)](https://www.advertisecolumbus.com/blog/topic/marketing-analytics)
- [Marketing Roi (1)](https://www.advertisecolumbus.com/blog/topic/marketing-roi)
- [Marking ROI (1)](https://www.advertisecolumbus.com/blog/topic/marking-roi)
- [Message from the Publisher (1)](https://www.advertisecolumbus.com/blog/topic/message-from-the-publisher)
- [Online Reviews (1)](https://www.advertisecolumbus.com/blog/topic/online-reviews)
- [Optimization (1)](https://www.advertisecolumbus.com/blog/topic/optimization)
- [Pre Roll Video (1)](https://www.advertisecolumbus.com/blog/topic/pre-roll-video)
- [Publishing (1)](https://www.advertisecolumbus.com/blog/topic/publishing)
- [Retargeting (1)](https://www.advertisecolumbus.com/blog/topic/retargeting)
- [Return on Investment (1)](https://www.advertisecolumbus.com/blog/topic/return-on-investment)
- [Sales (1)](https://www.advertisecolumbus.com/blog/topic/sales)
- [Sales Management (1)](https://www.advertisecolumbus.com/blog/topic/sales-management)
- [Seasonal Hiring (1)](https://www.advertisecolumbus.com/blog/topic/seasonal-hiring)
- [Silent Suffering (1)](https://www.advertisecolumbus.com/blog/topic/silent-suffering)
- [Social Media Marketing (1)](https://www.advertisecolumbus.com/blog/topic/social-media-marketing)
- [Special Pricing (1)](https://www.advertisecolumbus.com/blog/topic/special-pricing)
- [TV Consumption (1)](https://www.advertisecolumbus.com/blog/topic/tv-consumption)
- [Targeting Generation Y (1)](https://www.advertisecolumbus.com/blog/topic/targeting-generation-y)
- [Tourism (1)](https://www.advertisecolumbus.com/blog/topic/tourism)
- [Travel (1)](https://www.advertisecolumbus.com/blog/topic/travel)
- [Webinar (1)](https://www.advertisecolumbus.com/blog/topic/webinar)
- [Word of Mouth Marketing (1)](https://www.advertisecolumbus.com/blog/topic/word-of-mouth-marketing)
- [Workplace Culture (1)](https://www.advertisecolumbus.com/blog/topic/workplace-culture)
- [YouTube (1)](https://www.advertisecolumbus.com/blog/topic/youtube)
- [eCommerce (1)](https://www.advertisecolumbus.com/blog/topic/ecommerce)

[see all](https://www.advertisecolumbus.com/blog/how-growing-companies-can-compete-for-talent-like-the-big-guys#)

### Recent Posts

### Contact

![DMG_logo_Hz_white-blue](https://www.advertisecolumbus.com/hs-fs/hubfs/DMG_logo_Hz_white-blue.png?width=1387&name=DMG_logo_Hz_white-blue.png "DMG_logo_Hz_white-blue")

#### 5300 Crosswind Drive Columbus, Ohio 43228

**Email:** [marketingb2b@dispatch.com](mailto:marketingb2b@dispatch.com)

### Sitemap

### Social Media

[![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](https://www.facebook.com/columbusdispatch) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](https://www.linkedin.com/company/the-columbus-dispatch) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/DispatchMediaGP) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:marketingb2b@dispatch.com)

### Subscribe

Copyright © 2020 | LOCALiQ Columbus | [Gannett](http://www.gannett.com/)

[[fa icon="chevron-up"]](https://www.advertisecolumbus.com/blog/how-growing-companies-can-compete-for-talent-like-the-big-guys#)