It is really interesting how over the years we as marketing people focus on who we are really wanting to reach and not realizing who we are actually missing – potential customers. That is one reason the below message is so important…
Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.
-Cindy Marks, Digital Specialist
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