By: Roberta Matuson
Have you noticed how some colleges and universities are experts in attracting top talent to their schools? These schools provide employers with some valuable lessons in how to attract top talent.
Here are some best practices you can apply to your organization to recruit top talent.
Image matters. Visit the website of any top ten school and the first thing you’ll notice are photos of happy students participating in various activities.
These images attract prospective students by providing a visualization of campus life. They also aim to engage parents, who are usually involved in important decisions like college or first jobs (think Millennials.)
Take a look at your company website. Does it generate interest in your workplace or are you tempted to quickly move on?
If not, think about your audience. Who are you trying to attract? Consider putting together some focus groups that consist of the sort of candidates you are seeking and monitor their impressions. Then make adjustments accordingly.