DMG Marketing Blog

    Owning Your Market Position, Higher Education

    Columbus, OH is an extremely competitive market in the higher education sector and why not when almost half of our DMA has sought out some sort of higher education whether it is a few classes here and there, a bachelor’s degree, or an associate’s degree?  In the local area there are many competing colleges and universities all fighting for their share of potential recruits.  Communicating the value your institution provides will be vital for institutions that want to survive and thrive.

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