DMG Marketing Blog

    Word of Mouth Marketing Ideas and Examples

    Word-of-mouth marketing is not something that happens by chance. Different than naturally-occurring word-of-mouth, this form of marketing is prompted, guided and encouraged by businesses. How can you encourage word-of-mouth recommendations that will help you to reach your marketing objectives?

    What is Word-of-Mouth Marketing?

    You’re already familiar with word-of-mouth—it’s a means by which information travels among individuals, groups of people, and larger social circles. The word-of-mouth communication you want happening around your business is that of happy customers, emphatic social media followers, and avid blog readers recommending your business to others.

    Word-of-mouth is up to your target audience and customers. Word-of-mouth marketing is up to you and your business. This type of marketing focuses on publishing content, providing services, and creating experiences that your target audience will naturally want to share with others.

    Examples of Word-of-Mouth Marketing

    Word-of-mouth marketing happens more than you may realize. It can take many forms, such as:

    • Online customer reviews (here’s how to get them)
    • User-generated content
    • Social media shares
    • New customers referred by current customers (here are some referral program ideas)

    How to Get Customers to Love Your Business

    The world of business is growing increasingly more competitive with each passing day. It’s more important than ever to have a solid plan in place to capture the attention of new customers, get them to stick around, and turn them into loyal repeat customers. In this article, we’re going to walk you through the three stages of the customer lifecycle and proven strategies you can implement to build a loyal following.

    1. Love at First Site (Acquisition)

    The consumer market is a rapidly evolving animal that you need to constantly stay on top of to gain the upper hand over your competitors. Your brand’s first impression is one of the single most important experiences in the customer lifecycle, and here’s how to make the most of it.

    Subscribe to Blog & Email Updates

    Lists by Topic

    see all

    Posts by Topic

    see all

    Recent Posts