DMG Marketing Blog

    Pros and Cons of Stock Photos for Business

    Believe it or not, stock photos first came about in the 1920’s. Since their conception, stock photos can now be found in every corner of the web and on just about every site in existence. Even though they present a great opportunity for photographers across the globe, it gets a little tricky for business. Depending on your content strategy and the way you plan on using them, stock photos can either hurt your brand or help it. In this article, we’re going to discuss the pros and cons of stock photos, as well as when to use them and when to avoid them.

    What is SEO and Why Do I Need it?

    Many business owners see search engine optimization (SEO) as a mystery, an enigma that only those with inside knowledge can solve. The truth is that SEO is an important part of any marketing strategy, and it doesn’t have to be complicated. Read on to find out what SEO is and why your business needs it.


    What Does SEO Stand For?

    At its most simple, SEO is an acronym that stands for Search Engine Optimization. Let’s look at each component more closely.

    Search

    One of the most common ways to find information on the internet is to use a search engine. On a site like Google or Bing users will enter a search term or question. Then, using a complicated algorithm, these sites return what they think are the most appropriate and useful results.

    This is different than browsing a news site or scrolling through social media looking for information. Users are actively looking for a specific answer, which you should keep in mind when creating effective content.

    Engine

    The search “engines” that people use to find information are essential because they return prioritized results for users. They first use crawlers to explore the web, then they record everything they find in databases (or indexes). When you perform a search, the engine is actually returning results from its index rather than the live internet.

    The important thing to remember is that all these engines use specific criteria for returning results. They look at factors like keyword density and meta tags to understand what your pages are about. Also, they keep track of which pages have linked to your content, and they use that information (along with other factors) to determine what page has the most authority.

    Optimization

    In order for users to find you via search, you need to show up on the first few results pages (usually the first) for their search terms. That’s why you need to optimize your content for the search engines. This doesn’t have to be complicated, but it does require some attention.

    If you want to rank highly in search engines, you need to make sure:
    •  The search engines can find you
    •  They can tell what your web pages are about
    •  They believe your page/site has authority and credibility for the content you’re promoting

    How Does SEO Work?

    Why You Should Advertise Online

    We get it. Online advertising is complex and for most, it’s a foreign world that you don’t really even want to think about trying to understand. The truth is, online advertising isn’t as bad as it seems. Well, it’s not bad at all. What we mean is, getting a grasp on it isn’t as hard or as far away as you might think. If you’re wondering whether you should advertise your business online, the answer is most likely yes. Read on to understand the features, the facts, and the benefits of online advertising that make it a worthwhile investment for your business.

    Why Advertise Online?

    In order to have an effective marketing strategy, you must diversify the ways in which you reach your target audience. While you may be an expert on traditional marketing mediums like print ads, billboards or broadcasts, you’re missing out on a huge opportunity if you haven’t made the foray into advertising online. The reasons why you should advertise online are vast. To name just a few:

    Word of Mouth Marketing Ideas and Examples

    Word-of-mouth marketing is not something that happens by chance. Different than naturally-occurring word-of-mouth, this form of marketing is prompted, guided and encouraged by businesses. How can you encourage word-of-mouth recommendations that will help you to reach your marketing objectives?

    What is Word-of-Mouth Marketing?

    You’re already familiar with word-of-mouth—it’s a means by which information travels among individuals, groups of people, and larger social circles. The word-of-mouth communication you want happening around your business is that of happy customers, emphatic social media followers, and avid blog readers recommending your business to others.

    Word-of-mouth is up to your target audience and customers. Word-of-mouth marketing is up to you and your business. This type of marketing focuses on publishing content, providing services, and creating experiences that your target audience will naturally want to share with others.

    Examples of Word-of-Mouth Marketing

    Word-of-mouth marketing happens more than you may realize. It can take many forms, such as:

    • Online customer reviews (here’s how to get them)
    • User-generated content
    • Social media shares
    • New customers referred by current customers (here are some referral program ideas)

    How to Get Customers to Love Your Business

    The world of business is growing increasingly more competitive with each passing day. It’s more important than ever to have a solid plan in place to capture the attention of new customers, get them to stick around, and turn them into loyal repeat customers. In this article, we’re going to walk you through the three stages of the customer lifecycle and proven strategies you can implement to build a loyal following.

    1. Love at First Site (Acquisition)

    The consumer market is a rapidly evolving animal that you need to constantly stay on top of to gain the upper hand over your competitors. Your brand’s first impression is one of the single most important experiences in the customer lifecycle, and here’s how to make the most of it.

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