LOCALiQ | Columbus Marketing Blog

Geo-fencing is a variation on the more commonly known geo-targeting – that is, restricting the placement of digital ads so they only show to users within a predefined area or location based on the user’s IP address.

 

• Nearly two-thirds of Americans are now smartphone owners, and for many these devices are a key entry point to the online world. [2]
• 81 percent of shoppers conduct online research before buying. [3]
• 78 percent of mobile searches for local business information results in a purchase. [4]
• 90 percent of all American adults own a cell phone.
• 75 percent of mobile shoppers have used a mobile coupon.
• 42 percent of American adults own a tablet computer.
• 32 percent of American adults own an e-reader. [5]
• 74 percent of adult smartphone owners use their phone to get directions or other information based on their current location.
• The average cell phone user checks their phone 150 times per day. [6]
• 10 percent of Americans own a smartphone but do not have any other form of high-speed Internet access other than their data plan.

Click here to contact me about your mobile marketing strategy or to get your geo-fencing campaign started. We offer free digital audits of your web presence along with a consultation to discuss the results. This is a great way to see your campaign in action or to find any holes in your strategy.

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