---
title: 5 Reasons Your Company Should Choose Geo Fencing
description: 5 reasons your company should be using geo fencing in their mobile digital internet online marketing strategy.
image: https://www.advertisecolumbus.com/hubfs/Blog_Photos/percentage-of-searches-that-resulted-in-a-local-purchase.png
---

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# LOCALiQ | Columbus Marketing Blog

## 5 Reasons Your Company Should Choose Geo Fencing

[fa icon="clock-o"] Wed, Nov 16, 2016  [fa icon="user"] [Jeremy Bunnell](https://www.advertisecolumbus.com/blog/author/jeremy-bunnell)  [fa icon="folder-open'] [Online Advertising](https://www.advertisecolumbus.com/blog/topic/online-advertising), [Mobile Marketing](https://www.advertisecolumbus.com/blog/topic/mobile-marketing), [Geo Fencing](https://www.advertisecolumbus.com/blog/topic/geo-fencing)

![geo fencing.jpg](https://www.advertisecolumbus.com/hs-fs/hubfs/Blog_Photos/geo%20fencing.jpg?width=250&name=geo%20fencing.jpg "geo fencing.jpg")**Geo-fencing** is a variation on the more commonly known geo-targeting – that is, restricting the placement of digital ads so they only show to users within a predefined area or location based on the user’s IP address.

 

**1) Ahead of the Curve**

"More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan." [[7]](http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369) More people are searching on mobile than any other device. Geo Fencing is a great way to stay ahead of the curve and reach an audience your competition may be overlooking. National campaigns are already moving to this type of targeting - 58% of national brand advertising campaigns employed geo-precise targeting (including geo-fencing and geo-behavioral targeting) in Q1 2013. [[1]](http://www.marketingcharts.com/online/mobile-advertisers-shift-towards-more-precise-geo-targeting-techniques-29354/) Be the local advertiser ahead of the curve.

 

**2) Cost-Effective**

Targeting or "fencing" a specific location to advertise your message is more cost-effective and has shown to have a higher CTR (click thru rate) percentage. 

 [![percentage-of-searches-that-resulted-in-a-local-purchase.png](https://www.advertisecolumbus.com/hs-fs/hubfs/Blog_Photos/percentage-of-searches-that-resulted-in-a-local-purchase.png?width=500&name=percentage-of-searches-that-resulted-in-a-local-purchase.png "percentage-of-searches-that-resulted-in-a-local-purchase.png")](https://blog.kissmetrics.com/surprising-mobile-ecommerce/)

[Image from SEL.

](http://searchengineland.com/study-consumers-increasingly-turn-mobile-varied-media-combinations-last-mile-200283)

 

**3) Easy Setup Process**

After creative is approved, it takes between 48-72 hours to make a campaign go live. 

 

**4) Engagement **

Push notifications can attract any type of consumer, whether in your typical demographic or not. 

 

**5) Data Anaysis**

We can provide data to show which areas are bringing the highest ROI and can optimize impressions to these locations.

 

**Why is Mobile Marketing so important?**

- Nearly two-thirds of Americans are now smartphone owners, and for many these devices are a key entry point to the online world. [[2]](http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/)
- 81 percent of shoppers conduct online research before buying. [[3]](https://www.marypomerantzadvertising.com/blog/the-benefits-of-geo-fencing-digital-ads-for-local-businesses#sources)
- **78 percent of mobile searches for local business information results in a purchase. [[4]](https://www.marypomerantzadvertising.com/blog/the-benefits-of-geo-fencing-digital-ads-for-local-businesses#sources)**
- 90 percent of all American adults own a cell phone.
- 75 percent of mobile shoppers have used a mobile coupon.
- 42 percent of American adults own a tablet computer.
- 32 percent of American adults own an e-reader. [[5]](https://www.marypomerantzadvertising.com/blog/the-benefits-of-geo-fencing-digital-ads-for-local-businesses#sources)
- 74 percent of adult smartphone owners use their phone to get directions or other information based on their current location.
- The average cell phone user checks their phone 150 times per day. [[6]](https://www.marypomerantzadvertising.com/blog/the-benefits-of-geo-fencing-digital-ads-for-local-businesses#sources)
- 10 percent of Americans own a smartphone but do not have any other form of high-speed Internet access other than their data plan.

*Click [here](https://www.advertisecolumbus.com/dmg-jeremy-bunnell) to contact me about your mobile marketing strategy or to get your geo-fencing campaign started. We offer free digital audits of your web presence along with a consultation to discuss the results. This is a great way to see your campaign in action or to find any holes in your strategy.*

*Like what you've read?  
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***Sources:***

[[1] http://www.marketingcharts.com/online/mobile-advertisers-shift-towards-more-precise-geo-targeting-techniques-29354/](http://www.marketingcharts.com/online/mobile-advertisers-shift-towards-more-precise-geo-targeting-techniques-29354/)  
[[2] http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/](http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/)  
[[3] http://www.adweek.com/socialtimes/81-shoppers-conduct-online-research-making-purchase-infographic/208527](http://www.adweek.com/socialtimes/81-shoppers-conduct-online-research-making-purchase-infographic/208527)  
[[4] https://blog.kissmetrics.com/surprising-mobile-ecommerce/](https://blog.kissmetrics.com/surprising-mobile-ecommerce/)  
[[5] http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/](http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/)  
[[6] http://abcnews.go.com/blogs/technology/2013/05/cellphone-users-check-phones-150xday-and-other-internet-fun-facts/  
](http://abcnews.go.com/blogs/technology/2013/05/cellphone-users-check-phones-150xday-and-other-internet-fun-facts/)[[7] http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369](http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369)

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![Jeremy Bunnell](https://www.advertisecolumbus.com/hs-fs/hubfs/Headshots/jeremy%20bunnel-471899-edited.png?width=100&height=100&name=jeremy%20bunnel-471899-edited.png)

#### Written by [Jeremy Bunnell](https://www.advertisecolumbus.com/blog/author/jeremy-bunnell)

My name is Jeremy Bunnell, and I am a National Digital Advertising Manager with Propel Markeing / DMG. We are 1 of the 35 Google Premier Partners in the world! I promise to take the time to learn about you and your business goals/challenges. The time we spend before discussing any recommendation will assure we're working together at a clear definition of success.

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