LOCALiQ | Columbus Marketing Blog

    Jeremy Bunnell

    My name is Jeremy Bunnell, and I am a National Digital Advertising Manager with Propel Markeing / DMG. We are 1 of the 35 Google Premier Partners in the world! I promise to take the time to learn about you and your business goals/challenges. The time we spend before discussing any recommendation will assure we're working together at a clear definition of success.

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    5 Reasons Your Company Should Choose Geo Fencing

    Geo-fencing is a variation on the more commonly known geo-targeting – that is, restricting the placement of digital ads so they only show to users within a predefined area or location based on the user’s IP address.
     
    1) Ahead of the Curve
    "More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan." [7] More people are searching on mobile than any other device. Geo Fencing is a great way to stay ahead of the curve and reach an audience your competition may be overlooking. National campaigns are already moving to this type of targeting - 58% of national brand advertising campaigns employed geo-precise targeting (including geo-fencing and geo-behavioral targeting) in Q1 2013.  [1] Be the local advertiser ahead of the curve.
     
    2) Cost-Effective
    Targeting or "fencing" a specific location to advertise your message is more cost-effective and has shown to have a higher CTR (click thru rate) percentage. 
     

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