As a young Media seller sitting in a training class, I was told 50% of advertising works, the trick is finding out which 50% is working. Things sure have changed! At Propel Marketing with our dashboard capabilities, your online advertising efforts are transparent. Our advertisers are seeing a large ROI on Video Pre-roll. As there has been a decline in traditional advertising, an article by eMarketer share that by 2020, TV’s share of ad sending will fall below 1/3, whereas digital ad spending in 2017 will equal 38.4% of total ad buys. Below are a few key drivers of video pre-roll growth and what can be expected in the future:
- 65% of U.S. marketers plan to increase their mobile ad budgets to account for video according to eMarketer.
- 76% of marketers plan to increase their use of YouTube and video marketing, reported by Social Media Examiner via Envisa
- Video ads make up 35% of total online ad spending according to Break Media
- 87% of online marketers use video content according to Outbrain
With these figures, it’s important to optimize your video pre-roll, the link below is a quick read by Joe Lee a Marketing Specialist at Epipheo; “5 Ways to Make Good Pre-roll Ads (that people might actually watch)might actually watch). Please reach out to me with any questions on your advertising campaign, my goal is to get the right people to your website, with the right message, at the right time.
~ Elaine Kistler, Digital Specialist
Click here to contact Elaine Kistler about your digital marketing strategy.