LOCALiQ | Columbus Marketing Blog

    Think Local Online Advertising Is Out Of Reach?

    [fa icon="clock-o"] Fri, Jan 18, 2013 [fa icon="user"] Jarrod Miller [fa icon="folder-open'] Online Advertising

    Think again. Online advertising is one of the most efficient ways to attract customers to your business. Unlike other marketing techniques, there is such a variety of choices with online advertising that you not only attract the attention of potentially anyone on the net, but you have tools for targeting a specific segment of the market. Most importantly, online advertising will help you convert potential web visitors to sales -- and that’s exactly what you want for your business. 

    Make sure your customers can find you, and understand why you are special. 

    A skilled multi-media marketing company can easily set up your online advertising for your website to make sure that you can be found, but that’s not where the process ends. With all of the companies who have websites available, not to mention the hundreds of thousands of new websites which go online, you’ll want your website to have a flavor that will reflect your company’s philosophy. If you are selling widgets, your online advertising company can work with you, to discover what makes your widgets, and your company, different and special, from the other widget sellers. Distinguishing yourself from your competition is only the first step. 

    Consistently make sure your website has good rankings. 

    After the initial launch of your online advertising, the next goal is to monitor the campaign, collect data, measure the outcome, and adjust to improve/refine results. This may sound easy, but the way things are done online, changes every day. If you have a business to run, don’t let the details of online advertising eat up all of your precious time. These tools can be complicated to use correctly, and of course there is a learning curve. It is better to hire a multi-media advertising company to do this for you, as your business deserves expert guidance. 

    For great online advertising, you’ll need to consistently tweak the inner workings of your website, to enhance the quality of search engine rankings. Of course you have a lot invested into your company and don’t want it to fail; therefore you’ll want to hire an experienced online advertising company who thoroughly understands managed search techniques. 

    When you google a search term, do you look past the first five or ten pages? Most people do not. You’ll want to hire an expert company to understand the process and know exactly what to do, to make sure that your webpage does not get buried in the search listings.

    Make sure that those who are finding you, are providing you with revenue. 

    Okay, potential customers found you, now what? How can you entice them to review your site, investigate your product, and make a purchase? This is another advantage of online advertising. Your products/services can be easily displayed with alluring graphics/colors/fonts, inventory updated easily, and your specials and sale items are posted. 

    Additionally, there are other tools available to convert visits to sales. Online advertising utilizes constantly changing marketing strategies such as surveys (to identify demographics), contests (to encourage return visits and track results), e-mail (to make customers aware of special promotions/events), etc. 

    Special skills are often necessary for a successful online marketing campaign. While there are many online advertising companies available, Dispatch Digital, part of Dispatch Media Group offers this service and more. Visit the dispatch digital page and contact them to learn more. Our team is forward-thinking and will go out of their way to provide exceptional, personal service and discover solutions that work.
    Jarrod Miller

    Written by Jarrod Miller

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