---
title: Why Search Engine Optimization Matters
description: Search engine optimization can increase traffic, website conversions and brand recognition. Dispatch Digital can help you. Contact us today!
image: https://www.advertisecolumbus.com/hs-fs/file-18692842-png/images/guy_on_computer.png
---

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# LOCALiQ | Columbus Marketing Blog

## Why Search Engine Optimization Matters

[fa icon="clock-o"] Wed, Jan 23, 2013  [fa icon="user"] [Jarrod Miller](https://www.advertisecolumbus.com/blog/author/jarrod-miller)  [fa icon="folder-open'] [Search Engine Optimization](https://www.advertisecolumbus.com/blog/topic/search-engine-optimization), [Dispatch Digital](https://www.advertisecolumbus.com/blog/topic/dispatch-digital), [SEO](https://www.advertisecolumbus.com/blog/topic/seo), [Search Engine Marketing (SEM)](https://www.advertisecolumbus.com/blog/topic/search-engine-marketing-sem)

![Internet marketing](https://www.advertisecolumbus.com/hs-fs/file-18692842-png/images/guy_on_computer.png)Without a doubt, the Holy Grail of all internet-marketing efforts is traffic. If you cannot deliver on this front, the prospect of selling products or services to consumers is slim. One of the ways that you can increase traffic to your site is by leveraging the power of search engine optimization (SEO). According to a study carried out by Outbrain, search is by far the largest driver of traffic to websites. In addition, 62 percent of all web users only click links displayed on the first page of search engine results. To find out why you should take search engine optimization seriously, keep reading.

**Increased Traffic**

 Whether you opt to use SEO, search engine marketing (SEM), or both of them at once, the result will be increased traffic. Although SEO does not deliver traffic immediately, you will notice a marked improvement over time. For example, web users searching for information are more likely to view websites that use SEO practices (organic listings). On the other hand, web users who have already made the decision to purchase a product or service are likely to click websites that use search engine marketing (SEM). All the same, you will end up with increased traffic flow.

**Increased Website Conversions**

 Besides having increased traffic, search engine optimization and search engine marketing will significantly improve your site’s conversions. One aspect of SEO is to monitor a site’s web pages, rich media content, as well as text based content. This makes it easy to pinpoint web pages that seem to have higher bounce rates as well as keywords that drive the most traffic to your site. By analyzing this information, one can improve landing pages and offer content in a creative manner. The same Outbrain study also found that leads generated by search engine optimization (SEO) practices have a 14.6 percent close rate. All of these aspects lead to better website conversions.

**Better Brand Recognition**

 Search engine optimization and search engine marketing offer more than increased traffic and website conversions. The fact that a website appears among the top search engine results equates to better brand recognition. If consumers regularly visit your site, they are more likely to share this information with other people. In fact, figures published by the Pew Research Center show that 18 percent of online shoppers make purchase decisions based on information gleaned from other consumers. You cannot get a better way of improving brand recognition.

 Although search engine optimization has been around for many years now, it is easy to forget that it does deliver excellent results, and is often overlooked. Advantages of using SEO and SEM include better brand recognition, increased traffic, as well as increased website conversions. [Dispatch Digital](https://www.dmg94.com/dispatch-digital) web marketing services can help you improve your search engine marketing and search engine optimization and get you the results that you are looking for. Contact us today to learn more.

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#### Written by [Jarrod Miller](https://www.advertisecolumbus.com/blog/author/jarrod-miller)

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- [Sales Management (1)](https://www.advertisecolumbus.com/blog/topic/sales-management)
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- [eCommerce (1)](https://www.advertisecolumbus.com/blog/topic/ecommerce)

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