---
title: Do not reach THE market, but reach YOUR market
description: In today’s market, you cannot fully understand your target market until you understand your own company. Raven, an online marketing service provider,
image: https://www.advertisecolumbus.com/hs-fs/file-456913984-jpg/images/blog_image-resized-600.jpg
---

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# LOCALiQ | Columbus Marketing Blog

## Do not reach THE market, but reach YOUR market

[fa icon="clock-o"] Mon, Jan 20, 2014  [fa icon="user"] [Rae Lemley](https://www.advertisecolumbus.com/blog/author/rae-lemley)  [fa icon="folder-open'] [Advertising](https://www.advertisecolumbus.com/blog/topic/advertising), [Social Media](https://www.advertisecolumbus.com/blog/topic/social-media), [Online Advertising](https://www.advertisecolumbus.com/blog/topic/online-advertising), [Columbus Dispatch](https://www.advertisecolumbus.com/blog/topic/columbus-dispatch), [Newspaper Advertising](https://www.advertisecolumbus.com/blog/topic/newspaper-advertising)

![blog image resized 600](https://www.advertisecolumbus.com/hs-fs/file-456913984-jpg/images/blog_image-resized-600.jpg?width=228&height=228&name=blog_image-resized-600.jpg)In today’s market, you cannot fully understand your target market until you understand your own company. Raven, an online marketing service provider, published [a great article](http://raventools.com/blog/how-to-define-your-target-audience-the-right-way/) detailing the value of breaking down your marketing efforts into individual segments, with each segment representing a different group of customers with similar backgrounds, needs and values. The consequence of such an endeavor is a campaign with better focus that is more engaging to your target audience.

The Dispatch Media Group fully supports that idea ‘One Size Does Not Fit All’, and that each group of customers has different needs and values.  We can offer advice and practical solutions to help you better understand who you are, how to use [social media](http://dmg94.com/blog/bid/291424/Embracing-the-Power-of-Social-Media-Marketing) to know where you are in your market, and how best to invest your advertising dollars. For more information on how we can help, please contact your Dispatch Media Group Account Executive.

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#### Written by [Rae Lemley](https://www.advertisecolumbus.com/blog/author/rae-lemley)

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- [Workplace Culture (1)](https://www.advertisecolumbus.com/blog/topic/workplace-culture)
- [YouTube (1)](https://www.advertisecolumbus.com/blog/topic/youtube)
- [eCommerce (1)](https://www.advertisecolumbus.com/blog/topic/ecommerce)

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